Siêu thị điện máy Việt Long


Office 2.0 (or the social life of office documents)
Rashmi Sinha

Siêu thị điện máy Việt Long

Office 1.0
(born 1989)

Siêu thị điện máy Việt Long

Per-seat licensing model

Siêu thị điện máy Việt Long

personal productivity
Focus on

Proprietary systems

No natural



idiosyncratic mess of

folders &


sharing happens
outside system

Ribbon menu, brilliant but misses the point

People have seen the future

wisdom of crowds

Web 2.0

Search engine optimization

Second Life


long tail
Real time collaboration

YouTube tagging

World of warcraft


First generation Social Networks (Friendster, LinkedIn…)
1) I am linked to ->

-> to you

--->You are linked to her -> -> to her…

How it works •People connect to each other •Six degrees of separation •“Are you my friend” awkwardness

Second generation
social networks
Put objects at the center

Objects invite us to Connect Play Reach out


Dance performance


Model 1: Watercooler conversations
(around objects e.g., Flickr, Yahoo answers)
1) I share my pics -> -> with you --->

-->You share your pics ->
---> with him

How it works
•People share objects | watch others •Connections through objects •Social info streams: emergence of popular, interesting items

Model 2: Viral sharing (passing on interesting stuff,
e.g., YouTube videos)
1) I send video I like -> -> to you. You pass on -->

--> to her, who sends on

to her, who passes on…

How it works
•Individual to individual to individual •Popularity based navigation track “viral” items

Model 2: Tag-based social sharing
(linked by concepts. e.g.,
1) I tag my bookmarks

Global voices

lebanon politics

-> you see my tags

-->You share your tags -> Global voices


science brain
How it works
•Saving & tagging your stuff (creating bookmarks). •Tags mediate social connections •Formation of social/conceptual information streams. Emergence of popular, interesting items





CNN networks


Model 4: Social news creation
(rating news stories, e.g., digg, Newsvine)
1) I find interesting story -> you rate story

-->Others rate stories

How it works
•Finding and rating stories •Popular stories rise to top

Documents as social objects

…documents have served not simply to write, but also to underwrite social interactions; not simply to communicate, but also to coordinate social practices…
John Seely Brown & Paul Duguid Social life of documents

New forms of document > new Social Worlds
Letters Copiers Faxes Zines
from sociologist - Anselm Strauss

Rules for Office 2.0
(Inspired by Ismael Ghalimi)

Browser based creation / editing / sharing No files on personal computer Syndication, remix & mashup friendly Data import/export, competition Synchronous collaboration Large scale social sharing

Person to person sharing


No authoring

Large scale social space

presentations are hard to share
social critique of PowerPoint

large-scale sharing
social space, not a utility

launched Oct 2006 Youtube for powerpoint People immediately got concept


people share on SlideShare
Venture capitalists share advise

Ministers share sermons
Teachers share lesson plans Entrepreneurs share business plans

how SlideShare fits into people’s live

Slides as

URL for every slide
Comment on individual slides

Always in

web mode

Embedding retains social context

Full screen is within browser

mashups with audio,video
Zentation SlideShare audio

good content floats to top
Multiple models of popularity
Users drive navigation

popularity based navigation
tags & social features exposing the long tail

Models of


Single simple metric (e.g., Digg) Single complex metric (e.g., Flickr) Multiple Simple Metrics (e.g., YouTube, SlideShare)

Popularity metrics
Tagging Commenting Digging Viewing Embedding Emailing

Remember stuff Show others what you like Remember stuff Interact with others Decide what goes to front page Watch it Share on your blog Share with your friends

SlideShare stories
(complications that arise when you share documents)

Identity production

Mashups & attribution

notions of


Slides at

you can find me at

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