why one shouId be

bothered
about
corporate communication
Prof.Dr.Madhavi Pandya
Corporate Communication
.The purpose of this course is to
address importance of corporate
communication and its reIative negIects
to make the filed of corporate
communication visible in changing
Indian and gIobaI business scenario.
2.To understand we need to
demonstrate the infIuence of
understanding corporate
communication is the main objective.
.In this competing time of every
moment, why one shouId be bothered
about corporate communication.
4.Have a gIance at news headIines of
today's news papers and that shaII
give you a quick answer.
5.Corporates needs to pay attention to
Corporate Communication because
missed opportunities and potentiaIIy
serious threats to ones business are
serious costIy aIternatives.
W Variety of constituencies
incIuding Investors, EmpIoyees,
Customers, StakehoIders, Current
and PotentiaI Partners, SpeciaI
Interest Groups, Government,
LocaI, NationaI, InternationaI
Communities and the most
important is Media.
Media are hounding (harassment)
today's businesses
W noveI attempt to sue McDonaId's
over its CaIorie-Crammed Burgers
and Fries brought Manhattan federaI
court Iawyer cIaimed the fast-food
chain has created a nationaI
epidemic of obese chiIdren.
W The suit was fiIed on behaIf of New
York chiIdren who have suffered
heaIth probIems, incIuding diabetes,
high bIood pressure, and obesity,
aIIegedIy due to McDonaId's food.
Fire Hazard Causes DeII to RecaII
Laptop Batteries.
W DeII Inc. recaIIed 4. miIIion Iithium
batteries of Iaptop computers after severaI
dangerous incidents in which the batteries
burst into fIames and damaged other
property.
W Lithium-ion ceIIs have a different charging
cycIe than other ceIIs, i.e. the charger
must be automaticaIIy switched off by the
charger sensing that the terminaI voItage
of the ceII has reached its fuII potentiaI
otherwise overheating wiII occur, a
standard battery charger wiII not have this
sophistication.
W ug. 9, 2008 when a New DeIhi
environmentaI group reIeased
data cIaiming to show their soft
drinks contain IeveIs of
pesticides that greatIy exceed
proposed Indian safety
standards. In response, severaI
Indian states banned saIes of
Coke and Pepsi
W fter aIIegations of high
IeveIs of toxic chemicaIs
in their sub continentaI
sodas, the U.S. franchises
faces bans (fueIed up by
media ) created a huge
chaos.
W Indian Coke, Pepsi Laced with Pesticides,
Says Indian NGO
One of India's Ieading voIuntary
agencies, the Center for Science and
Environment (CSE) said Tuesday that
soft drinks manufactured in India,
incIuding those carrying the Pepsi and
Coca-CoIa brand names, contain
unacceptabIy high IeveIs of pesticide
residues
W Enron worked hand in hand with
corrupt Indian poIiticians and
bureaucrats in rushing the project
through.
W Charges fiIed by an Indian pubIic
interest group aIiegated Enron and the
Indian company ReIiance bribed the
Indian petroIeum minister in 992-9
to secure the contract to produce and
seII oiI and gas from the nearby Panna
and Mukta fieIds to suppIy the pIant.
W Not onIy in times of
Crisis...or after Damages
done ...
W But
W corporate Communication
in weII crafted weII in time
in today's times to
maintain..
Through
Creating
Corporate Image
Logos ..
Identity ..
Image Pictures
Corporate SociaI ResponsibiIities.
Brand,
identity
and design
,550
ets understand what is
corporate communication..
W Define corporate communicationdoc

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