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MySpace, Facebook, Blogs...

What’s the big deal?

First, let’s define some terms...
SOCIAL MEDIA

Wiki s Wikipedia, etc.

B logs Blogspot, etc.

Soci al Networki ng MySpace.c om Facebook.c om

“Good blogging creates authority, plain and simple.”
From Copyblogger.com by Brian Clark

2 Big Distinctions
⋆Social Media Sites
⋆any media that invites interaction ⋆blogs, MySpace, Facebook, wikis, discussion boards

⋆Social Networking Sites
⋆social media for which the goal is real world contact ⋆MySpace, Facebook

Blogs
Short for “web log”

⋆Most blogs are free. ⋆Most blogs have no more than a handful of posts. ⋆Blogs are becoming a powerful marketing tool. ⋆Just last week I saw the first standardized ⋆ “Social Media Press Release.”

“People’s attentions are up for grabs. Trust is being transferred... The blogosphere is about trust.”
from Blog, by Hugh Hewitt

Sample Blogs

Sample Blogs

Sample Blogs

Sample Blogs

Social Networking Sites
MySpace.com and Facebook.com

⋆Like blogs these are free. ⋆Unlike blogs, they contain public and private sections. ⋆Only friends have access to the private space. ⋆So, um, bad things sometimes happen in the private space.

Those 14 and older spent [more than 6 ½ hours daily] on a social networking site, usually MySpace (crowded, wild, like a cyber spring break) or Facebook (graphically neater, mostly for students). These sites are like sprawling Betsy Israel digital From “The Overconnecteds” by (6/11/2006, New York Times) yearbooks, each page

“Imagine if everyone you knew sent you a Christmas card all on the same day. You wouldn’t actually see them but you’d have that comforting sense of being surroundedBetsy Israel by the From “The Overconnecteds” by (6/11/2006, you Times) people New Yorkhave

Sample MySpace

Sample MySpace

Sample MySpace

Sample MySpace

From “How to Write a Social Media Release” by Brian Solis (11/3/2006 SocialMediaRelease.org)
http://www.socialmediarelease.org/2006/11/02/elements-of-the-social-media- release/

"Community and collaboration are no longer defined by physical proximity but by common interests."

Sample Facebook

Sample Facebook

Sample Facebook

Sample Facebook

Why has this come up?
What if campers ask for access to a counselor’s “friends only” area on MySpace or Facebook?

⋆This is entirely uncharted area. ⋆LLYC wants to be open about looking into potential counselor’s online presence. ⋆LLYC can mentor counselors in how to maintain integrity online. ⋆Potentially, LLYC can pave the way for Christian camps to use social media to

“Blogs can make for a more open organization that engages at a deeper level with the customer. However, blogging can require an honesty and frankness Gerry McGovern (web content expert), that many organizations in The Corporate Blogging Book, by Debbie Weil are not used to.”

My five-year-old is on MySpace!
What should I do as a parent?

⋆First, don’t panic. ⋆Second, talk to them about what they are doing. ⋆Third, help them understand the dangers. ⋆Finally, create your own blog, myspace, facebook, etc.

Internet lawyer Parry Aftab . . . says look at their site: Are the pictures provocative? Their profiles too detailed? Who are they talking to? And perhaps most important— have they kept their profiles private, protected by a From “Why Parents Must Mind MySpace” by Rob password, to keep strangers Stafford out? Dateline) (4/5/2006 NBC News

“Blogs are no fad. They are cheap and easy to do... People write blogs because they want to know themselves and want to be known by others and because they Rich Karlgaard, their of Forbes magazine, want publisher lives to in The Corporate Blogging Book, by Debbie Weil count.”