Sunstone Business School

Business Plan: Captured forever

Pragati Dhingra Aditya Gupta Tarun Jain Amit Garg Ravi R Srivastava

Contents
What is Captured Forever? Competition Offerings and Pricing Fulfillment Plan Operational Plan

What is captured forever?

Be one stop shop for creating and printing Year Books for students. Our core business is printing.

TARGET POPULATION
Total Market Size 3.8 million Target Distribution
10%

Top rated institutes like IITs, NITs, IIMs, DPS etc Institutes like IIPM, Amity, Shardha University, CMS, schools in metros Schools and Colleges in Class A cities. Schools and colleges in non-metro cities

40%

15% 35%

2 3 4

Competition

High Low

Captured Forever UserExperience

OfflinePrinter

Social NetworkingSite

OnlinePrinters

Collaboration

Emotional Appeal

Offerings and pricing

Price Paper Quality No. of Prints Binding Access to Target Type Online Segment Tools Non Premier schools Premier schools Non Premier colleges Premier Colleges

I. Rs 499

< 130 GSM

Normal Paper Binding (Total 50 pages)

25

II. Rs 799 III. Rs 999

130 to 200 GSM > 200 GSM

Normal Paper Binding (Total 50 pages)

25

25
(Total 50 pages)

Leather Binding

IV.Rs 1099

> 200 GSM

25
(Total 50 pages)

Leather Binding

The Cost mentioned above is cost per single book and is applicable for min. order sizes of 25 books Cost above does not include Shipping Charges. These will be extra, as applicable The paper thickness is available in sizes: 120 280 GSM The sheet size can be reduced from standard A3 and A4 sizes

COST AND MARGINS

Price Cost Margins

I. Rs. 499 II. Rs. 799 III. Rs. 999 IV.Rs. 1099

Rs. 150 Rs. 180 Rs. 210 Rs. 250

Rs. 349 Rs. 619 Rs. 789 Rs. 849

The Cost mentioned above is cost per single book and is applicable for min. order sizes of 25 books Cost above does not include Shipping Charges. These will be extra, as applicable The paper thickness is available in sizes: 120 280 GSM The sheet size can be reduced from standard A3 and A4 sizes

Fulfillment plan
Orders Reviewed and sent to Printers at the end of every day Tie ups with multiple printers and delivery service providers Maximum TAT for Printing Vendor = One Week Perform quality audits Dispatch to destination School / College Maximum Customer Delivery TAT = 3 weeks Set-up a Customer Care Centre

We require ~INR 50 Lacs to get started.

Fixed Cost Setting up Office Acquiring office space (+3 month advance) Infrastructural fixed cost Furniture Machines/Servers/Internet/Backups Telephone/Printer/Fax/Scanner Acquiring Vendors Acquisition of the vendor for printing Acquisition of the vendor for delivery Software Online tool to create Year Book + Whole online setup Total 30,00,000 42,20,000 10,000 10,000 200,000 600,000 200,000 200,000 Amount

.and generate profit in first year itself by launching in 10 colleges

P&Lforfirst10collegesinfirstyear
Revenue Costs
Reaching out to cultural secretary to tell the batch through him/her that online yearbook can be created for free Connecting with teachers, adding them to the year book Helping classes create a custom yearbook Creating emotional appeal FM radio dedications/sponsoring Leaflets/posters Media coverage -INR 50,000 INR 9,000,000 Remarks Number of Students /College = 900

-INR 200,000 50 teachers /College -INR 360,000 -INR 900,000 -INR 800,000 -INR 100,000 -INR 1,000,000 30 seconds cost 810K News item/50 sq cm ad in advertorial 0.5%ofrevenue

Helping with farewell party Printing Cost Shipping cost

-INR 900,000 -INR 2,430,000 -INR 45,000

INR 22,15,000 It will (With ad in the first year itself and generate INR 2.2 Lacs/college Total profit be profitablecampaigns and assuming 10 colleges)

Each college will generate INR 6.2 Lacs/ year of profit at steady state resulting in INR 20 Cr. of revenue by year 4
UnitEconomics
Revenue INR 9,00,000

4-YearsFinancials

Costs Staying connected with cultural sec. Connecting with teachers Leaflets and posters Printing cost -INR 5,000 -INR 20,000 -INR 10,000 -INR 243,000

Revenue
After the first year, Shipping Costcolleges will be in steady state and generate -INR 4,500

Total profit (per college in steady state)

~70% of EBITDA

INR 6,17,500

We can capture 5% of the college market share by year 4 We will not require any additional funding to grow These projection are based on targeting college yearbook only

QUESTIONS.

TARGET SEGMENTS - Each Offering

Students will be free to chose any kind of options out of four available, from marketing point of view we have loosely identified target segments for each offering: Offering I: This is more suitable for class X and XI students from non premier institutes Offering II: This is more suitable for class X and XI students from premier institutes Offering III: This is more suitable for engineering students Offering IV: This is more suitable for MBA and other higher education students.

OPPORTUNITY

Colleges Engineering MBA CBSE X CBSE XII ISCE ISC IB Medical Total
3573 1700 10,000 10,000 1,800 1,600 160 420

Student (Hundred Thousands)

8.5 1.8 12 12 1.7 1.2 0.1 0.2 38

Additional Opportunity
Up sell customized merchandise to commemorate the event Cross sell related services designing custom templates, content authoring, proof reading, express delivery Business and Corporate Individuals

FEATURES
Fun Easy to use, online, collaborative High quality products On time, every time Focus on customer service One stop shop for all related services