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Title: Scenario of Fruit Industry in Malaysia (Durian)

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Group 4
Name No.Matrix YONG JIA WEI A124059 PHUA SHIR HONG LOW PEI SHI
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A123687

A124024

NUR QISTINA BT ZULKEFLI

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INTRODUCTION

Fruits are one of the main exports of Malaysia produces a wide variety of tropical fruits

Malaysia

Malaysian

tropical fruits are mainly exported to markets in Singapore, Hong Kong, Japan and countries in the Middle East is the second larger exporter of fresh and frozen durian plans to move from net importer to net exporter by 2020 Export Value (RM Million) / Year 2006 2007 459.608 2008 487.194

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Malaysia

Malaysia

Fresh Fruits

459.073

Import Value (RM Million) / Year 2006 Fresh Fruits 751.159 2007 883.318 2008 1104.348

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Production (metric ton) / Year 2006 Fruits 1,429,154 2007 1,434,812 2008 1,598,085

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Durian Fruits
production

tonnes

of durian by Malaysia = 400,000

mainly

produced in Perak and Johor states time is between June-September

harvesting

annually

Malaysia

produces about 330,000 tons (300,000 metric tons) of durians a year, mainly for domestic consumption 1. 85% domestically consumed fresh 2. 10% export (fresh and frozen durians) 3. 5% in the processed forms

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There

are 3 types of exports: fresh, frozen and paste types

Malaysia

start exporting frozen durians to mainland China from July types of durians, comprising fruits with seeds and seedless, involving 'durian kampung' and durian clones from Pahang, Johor and Perak will be export in frozen form and sent to China during the peak harvesting months between July and September I suka Ok..I makan export durian to negara u start this year..

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Two

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THE PROCESSING OF DURIAN FRUITS

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Reason for developing durian products


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Develop value-added products. Increase variety of durian products. Extend shelf life of durian. Extend the marketing period. Solve odour problem. Reduce shipment cost.

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Value added durian products

1. 2. 3. 4.

Frozen durian Durian chips Durian powder Durian paste (Lempok / dodol)

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1. Frozen Durian

Through Shelf

blast freezing (-20oC)

life: 6 12 months

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2. Durian Chips

Through Shelf

frying

life: 8 -10 months

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3. Durian Powder

Through

spray drying technique natural durian aroma & taste

Has

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Durian pudding

Durian candies

Durian puff

Durian ice

Durian cake

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4. Durian Paste (Lempok / Dodol)

Through

mixing and cooking with sugar

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Potential of durian~

High in nutrient - supplement food for underweight children. - good muscle builder - good antioxidant Used as traditional medicine (leaves and roots)

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Potential of durian~
Product

variation from durian

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Challenges and Obstruction

Potential

Post-Harvest Problems of Supply

- Fungus
Inconsistency

- Seasons - Small, scattered farmer


Product

Presentation and Development

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Market

Access

- Tariff and non-tariff


Food

Safety and Quality Standards

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Competition

of the neighbouring country

THAILAND

INDONESIA

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Suggestions and Recommendations


1)

Improve productivity improve the supply and range of quality durian seeds inputs such as seed, fertilizer, agricultural chemicals and other appropriate materials of new technology

improve the supply and quality of

the use

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2)

Improve quality
Through grading, packaging and labeling, it can improve the product presentation thus increase consumers level of confidence. Agricultural Practice (GAP) implementation.

Good

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3)

Market research
the current trends and changes happening on a global scale a market studies, then test them out in the local market, adapting to meet the demands. relationship with the customers such as to a wholesale operation to learn about the demand

watch

conducting

good

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4)

Promotion
Malaysians durian to the worldwide the foreign investor, thus having a business network to market the durian. educate consumers of how to manage, store and eat durian

introduce attract can

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5)

New products
the research and development program, we can vary the durian products for the domestic and global market. value-added products, extend the shelf life of durian, extend the marketing period, solve the odor problem, and reduce the shipment cost.

improving

develop

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Value

added products consist of:

Pre-processed durian Frozen durian Durian chips Durian powder Durian paste

Durian cake and other useful materials

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6) 7) 8) 9)

Market access Supply chain management Develop quality standard Joint ventures Convenience products

10)

New Potential Product Development


Durian

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known as king of the fruit was high popularity among Malaysian. of durian was factor that contribute to the popularity which some people regard as fragrant but some people told it is offensive. there are some new products from durian that can undergo development process like Spray dried Durians powder, Durians rind pectin and Durian paste.

Odor

However,

Why it needs to develop?


Durians

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powder is in dried form, its shelf life more prolonged compared to fresh durian. using special technique like selective diffusion, the flavor and smell of durians powder could be retained. (Chin Sung Tong, 2006)

By

Durians powder can be kept in cool or dry condition without contamination by microorganism. is also easily dissolve in liquid form like in water or solid form like flour.

It

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Durians

rind can minimize the contamination of agro-waste in environment. Thus, create an environmental friendly. metal are very dangerous for our organ and tissues where it tend to cause dysfunction in kidneys and reproductive system. ( Manahan, 1994)( Wong, W. W et al, 2008) modification of durians rind could produce an amounts of pectin that able to enhance the adsorption capacity of heavy metals.

Heavy

Hence,

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Durians

rind pectin can be used in industrial sector where produce product containing toxic heavy metal. Quality product will leads to increasing of industrial profit. paste is another product that can give significant effect to economy. it have unique flavour with less odour of durian. content 70% durian puree; 30% sugar. can increase market restriction like other products because of its unique taste of durian.

Durian

Its It

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Each

new product develop have their own benefit and weakness but if it go through the challenge perfectly it can get up to high level of market restriction. products contain high level of protein and carbohydrate content that fundamental in our gastrointestinal digestion and absorption.

Durians

It

is very crucial to produce from this exotic fruit because it can bring identity of Malaysia to all over the world.

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New Research and Development in related field

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Malaysia:

Frozen Durian Fruits using Cryogenic technique properties and Nutritional value in Durian: Experiments in vivo and in vitro Communication Modification of Durian Rind Pectin for Improved Biosorbent Ability Tissue culture helps to generate banana saplings Mutation breeding of Banana

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Health

Technical-Short

Malaysia:

Malaysia: Malaysia:

Radiosensitivity and in vitro studies of Citrus suhuiensis.

Malaysia: Frozen Durian Fruits using Cryogenic technique


Cryogenics

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originates from Greek -creation or production of freezing of liquefied gases such as helium, nitrogen(196 C) and/or carbon dioxide(-79 C) refrigeration units-transportation value, texture, increase their shelf life

Use

special

nutritional

Energy

Health properties and Nutritional value in Durian


Principle Nutrient Value Percentage of RDA 147 Kcal 27.09 g 1.47 g 5.33 g 0 mg 3.8 g Vitamins 7% 21% 2.5% 20% 0% 10%

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Carbohydrates Protein Total Fat Cholesterol Dietary Fiber

Folates Niacin Pantothenic acid Pyridoxine Riboflavin Thiamin Vitamin A Vitamin C Electrolytes Sodium Potassium Minerals Calcium Copper Iron Magnesium Manganese Phosphorus Zinc Phyto-nutrients

36 mcg 1.074 mg 0.230 mg 0.316 mg 0.200 mg 0.374 mg 44 IU 19.7 mg

9% 7% 4.5% 24% 15% 31% 1.5 33%

2 mg 436 mg

0% 9.5%

6 mg 0.207 mg 0.43 mg 30 mg 0.325 mg 39 mg 0.28 mg

0.6% 23% 5% 7.5% 14% 6% 2.5%

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Overcome and prevent


Depression

serotonin

and Insomnia- Tryptophan convert to

Anaemia Blood Brain

Iron, vitamin C, Vitamin B-complex

pressure- potassium

power- study on 200 students at a Twickenham (Middlesex) school shows potassiumpacked fruit assist in learning- alert. dietary fiber a natural antacid effect- for soothing

Constipation Heartburn-

relief
Morning

sickness- keep blood sugar levels up and avoid morning sickness.

More:
4 X protein 2 X CHO 3 X Phosphorus 5 X Vit A & iron 2 X other vit & minerals rich in potassium

WIN !!

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A Durian a day keeps the doctor away