Travel & Tourism Sector

Introduction
 India is poised to emerge as the 2nd fastest growing (8.8%) tourism economy in the world over 2005-14 according to the World

Travel & Tourism  India is now recognized as a year round destination  According to World Tourism Organization estimates, India will lead in South Asia with 8.9 million arrivals by 2020

New up coming tourism products
 Monsoon magic

 Village tourism
 Medical tourism  Wellness & Spa tourism.  Luxury tourism

Travel & Tourism sector in Print during Jan-May 09  Decreased by 38%  High share of advertising by the 'Private/International' advertisers  Metro Newspapers contributed for 54% share of overall Travel & Tourism sector advertising in Newspapers. .

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 “Ministry of Tourism” leads in advertising. .Travel & Tourism sector on TV during Jan-May 09  Growth of 8%.  Private/International advertisers accounted for 61%.  Advertising on National Channels.

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Top 10 Advertisers of Travel and Tourism Sector on TV during Jan-May 09 .

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Zone wise share of Travel & Tourism sector .

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Top 10 Cities of Travel & Tourism sector .

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Political  Terrorism and security  Support provided by Government.  India’s role in international politics .  State governments are encouraging the growth .

Economic  GDP of India  Exchange rate fluctuation  Increase in number of hotels. .

Social  People became wary of international tourists.  Growth of population  Healthy lifestyle .

Technology  Transportation facilities  Presence of airports and frequent flights.  E-commerce .

Government Policies  NRI investment  Tax Exemption  Increase rate of service tax  Lowest spenders  Concession on Custom duty  Public Private Partnership .

SWOT ANALYSIS .

Strengths  Rich culture heritage and colourful festivals. .  Indian hospitality.  Scenic beauty and suitable terrain.

Weaknesses  Inadequate infrastructure  Overcrowding  Inadequate marketing and information channels. especially in winter.  Some places are inaccessible. .

.Opportunities  OI is giving special attention to certain regions like Northeast India.  Asian Development Bank is preparing a SubRegional Plan for development of tourism in India.  Potential for private sector's investment in tourism projects.  •Availability of high quality human resource.

 Terrorism.Threats  Strong Competition.  Environmental factors. .  Disorganized tourism development.

Interview  Which Media are used for Advertising?  Outdoor  Print  Catalogs  Telecalling  Internet .

gets easily sold out  Prospective Clients are Created . What is the Impact of the utilized Advertising Medium?  Attracts and creates awareness in the New Clients  Targets are Reached  Packages of tour.Interview CTD.

Future Plans  Trends in the business will revamp  Plans on selling more packages of India rather than Foreign  Growth in Indian Economy will enhance the Tourism Business  Target on Frequent Corporate Travellers .

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