11/23/2011

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Ye|p Con||dent|o|
DarneII HoIIoway
Manager of LocaI Business Outreach
Outreach@yeIp.com
@darneIIjustin
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Ye|p Ex|sts
Io connect peop|e w|t
greot |oco| bus|nesses.
ere e bsed to 8e.
180: Spend mone. Get customers.
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Ye|p Storted |t bser rev|ews |n 2005
Consumers vo|ue on||ne rev|ews. . w|c |s w ever mojor s|te
ond |oco| gu|de os tem.
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Ye|p Con||dent|o|
out of 5.
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Consumer Iro|||c: One o| te Most V|s|ted bS D|rector S|tes
3 M||||on bn|que V|s|tors Fer Mont
{mi||icn:, per Gccg|e /nc|yIic:)
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Ye|p Con||dent|o|
word on mobiIe.
"When people want to find a place to go to dinner,
they're not searching; they're going to Yelp.
- Steve Jobs 4/8/2010
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n August 2011:
4 mi||icn uniue vi:iIcr:
4 Cne phcne cc|| i: mcce every cIher :eccnc frcm Ye|p: iFhcne /pp c|cne
4 Ye|p /pp cvci|cL|e cn iFcc, iFhcne, /ncrcic, 8|cckLerry & Winccw: 7
4 1/3 cf Ye|p :ecrche: cre ccne cn Ihe mcLi|e cpp { cn weekenc:)
Ye|p App: Ie power o| 21 m||||on rev|ews |n our bock pocket
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Ye|p Con||dent|o|
eIp is
"TransactionaI"
SociaI Media.
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Consumers on Ye|p ore A|||uent, Educoted Adu|ts
{WriIer DcIc Scurce: Ye|p Signup:: Feccer DcIc Scurce: Cucntcc:t.ccn, Jcnucry 211)
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Ye|p Con||dent|o|
Myth
Most eIp Reviews
are Negative.
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Approx|mote| 80% o| Ye|p kev|ews ore Fos|t|ve
Negot|ve rev|ews p|o on |mportont ro|e too
/ vcrieIy cf experience: cre ccn:i:IenI wiIh rec| |ife
Ycu ccnI p|ec:e 1 cf ycur cu:Icmer: 1 cf Ihe Iime
D|str|but|on o| A|| kev|ews
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Cotegor|es
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21 M||||on Loco| kev|ews ond Count|ng
Loco| kev|ews
{21 mi||icn)
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"uo||t Contro|: Some kev|ews Come Down
A|| bus|nesses ore equo| |n t|s regord.
/;07t|:07: & ncn-c/;07t|:07: t70ct0/ 06uc||y. |||t070/ 70;|0: ;|0cc|0.}
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8|z.e|p.com
Claim your page here. Claim your page here.
Log in here. Log in here.
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Connect |t Your Customers. t's FkEE.
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Ye|p Con||dent|o|
Do:
Engage DipIomaticaIIy.
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Don't: Freak out. Don't: Freak out.
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Cose Stud|es |n Freok|ng Out
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Ie k|gt o Io Do t
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Ye|p Con||dent|o|
Tip:
Don't sk For Reviews.
mprove Your 8us|ness Foge. Add Content.
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Fost o Ceck-|n O||er
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Fost o Ye|p Deo|
Live Deal Live Deal
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e O||er Some Fo|d bpgrodes on Ie 8us|ness Foge
Removal of Competitor's Ads Removal of Competitor's Ads
Video Player and
Photo Slideshow
Video Player and
Photo Slideshow
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Seorc Advert|s|ng
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Summor
1. Ie most success|u| bus|nesses on Ye|p |ocus on prov|d|ng greot
customer serv|ce, not so||c|t|ng rev|ews. ord o| mout w||| toke core o|
|tse||.
2. Don't over-|ocus on on s|ng|e rev|ew.
3. Stort us|ng Ye|p's FkEE too|s todo [b|z.e|p.com}. Your
bus|nesspoge w||| |ook better, ond t|s con dr|ve new customers.
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"uestions?
biz.yeIp.com