Public Relation & Publicity

Public could include shareholders. 3. consumers. Maintaining mutual relations and Understanding between an organization and its public. employees and the media.  . 1. government. Public Relation is a management function that involves Monitoring and evaluating public attitudes. 2.

 . A fundamental technique used in public relations is to identify the target audience. Objective of PR is to improve channels of communication and to establish new ways of setting up a two-way flow of information and understanding. and to convey every message to appeal to that audience.

. 4. 3. Common activities includes Speaking at conferences. 2. Employee communication. Working with the press. 1. Winning industry awards.

Publicity .

goods and services. organizations of all kinds. The subjects of publicity include people (for example. Publicity is the deliberate attempt to manage the public's perception of a subject. politicians and performing artists).  .

 Publicity involves supplying information that is factual. magazines. and newsworthy to media not controlled by you. Publicity is typically generated from an organization's public relations department and its goal is to gain media coverage. interesting. such as radio. and trade journals . television. newspapers.

 A publicity plan is a planned program aimed at obtaining favorable media coverage for an organization's products . Seminars. Publicity tools includes Press release. etc  . Sponsorship. to enhance its reputation and relationships with stakeholders. Annual Report. Company magazine.or for the organization itself. Speeches.

Forms of Publicity Web Site Public Service Activities News Annual Report Speeches Sponsorship Company magazine Special Events .

These are referred to as news pegs. .  Publicity is the end result and one factor of a public relations campaign or strategy. The most successful publicity releases are related to topics of current interest.

 Examples of this include: Art exhibitions. Issue a report. Celebrate an anniversary. . Announce an appointment. Arrange a speech or talk. Event sponsorship. Invent then present an award. Take a stand on a controversial subject.

The disadvantages are lack of control over how your releases will be used. and frustration over the low percentage of releases that are taken up by the media.  . and credibility (particularly if the publicity is aired in between news stories like on evening TV news casts). The advantages of publicity are low cost.

Publicity is often more of a "one shot deal. Public relations professionals consider "PR" to be more of a long term and ongoing effort.It is an attempt to secure positive news coverage or word-of-mouth.  ." .

Advertisement through Publicity .

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