.AFTER ANALYSING THE CASE STUDY OF THE FIRM INDIAN HANDICRAFTS THESE WERE THE MAIN PROBLEMS WHICH MR . • HE WAS NOT AWARE OF THE AUSTRALIAN LAWS FOR HOUSEHOLD GOODS. ARUN KUMAR OF M/S BEST ROADWAYS WHO HAD DECIDED TO EXPORT WOODEN HANDICRAFTS WAS FACING: • HE WAS NOT AWARE OF THE AUSTRALLIAN FUMIGATION LAW WHICH WAS ESTABLISHED IN SEPTEMBER 2003. • THIRDLY HE WAS NOT AWARE OF THE PACKAGING MATERIALS AND THE PROCESS IN WHICH THE HANDICRAFTS SHOULD BE PACKED AND LABELLED.

• A training and accreditation system for fumigators and regulatory officers • A registration system for fumigation companies • Acceptance by Australia of fumigation certificates issued under AFAS.In response to the high quarantine risk posed by ineffective fumigation treatments performed offshore. . AFAS is: • A management system run by participating overseas government agencies to ensure continued compliance of fumigators with the requirements of the AQIS Methyl Bromide Fumigation Standard. AQIS developed the Australian Fumigation Accreditation Scheme (AFAS).

AFAS objectives are to: •Provide capacity building assistance to overseas regulatory officers. monitoring and auditing fumigation companies. •Assist fumigators to maintain a high standard of fumigation performance and compliance with AQIS requirements. . in respect to registering. •Improve the technical expertise of overseas fumigators and regulatory officers by providing world's best practice methyl bromide fumigation training.

.COUNTRY Indonesia Malaysia Thailand India Papua New Guinea Philippines Viet Nam IMPLEMENTATION DATE June 2004 December 2005 March 2006 September 2003 November 2008 December 2008 April 2011 Other Countries China is scheduled for implementation in the near future.

the movement of personal effects can create a pathway for the introduction of exotic pest or diseases.THE AUSTRALIAN LAWS FOR HOUSEHOLD GOODS Australia's unique environment and important agricultural industries are free from many pests and diseases found in other parts of the world. . However.

milk or cheese could contain diseases that can be transmitted to humans and other animals. eggs. food residues and used fruit or egg cartons can harbour unseen pests and/or pathogens. or seeds could introduce a disease pathogen. Similarly. . not currently found in Australia. Ornaments decorated with animal or plant products.For example. outdoor furniture could conceal timber pests. or be contaminated with soil that contains pathogens or exotic weed seeds. Animal products such as meat.

. •The Furniture Goods are altered according to the order.‘INDIAN HANDICRAFTS’ will build its image as a quality first and then will begin earning higher profits. UNIQUE FEATURE •Different varieties and sizes of products are available under one roof with a unique customer’s service. • Our Furniture Goods are also designed and shaped with the help of fully skilled carpenters.

. Melbourne.OBJECTIVES• To capture its market share by 25%within a year. by focusing on getting customers from near by areas of Australia like Sydney. •To provide different varieties of product to the customers by fulfilling their expectation and to achieve a good position in the market. Perth.

This punch line will also be printed on every fibre box of “INDIAN HANDICRAFTS” .KEY TO SUCCESS“INDIAN HANDICRAFTS” will build an impression in the mind of the customers because the punch line itself explains about the different variety of product.

Sometimes they just increase the commissions or the margins of these. . some strategic marketing plan is necessary to be designed and implemented. if the targets are achieved enormously. so as such the manufacturers incur no promotional expenditure.STRATEGIC MARKETING PLANWooden handicraft is being an unbranded commodity. But in order to differentiate the product and capture the existing market and to develop strong customer base.

•Besides from these efforts e-commerce is also a promotional tool for marketing of this product.Various strategies that will be used being a new entrant are:•Study supply with timely delivery to fulfill the demand of the domestic area as well as outside area and good quality would be one of the strategic strength of the marketing plan. . •Apart from good quality good designs are an important factor. So I will do online selling also in order to promote my product. These designs will be based on traditional pattern so that it can impress foreign customers.

THANK YOU .