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HOT&ROLL

Presentation By: Bilguun Tsolmon Emmanuel Kiiza Rahjiswari Rasika

Presentation Overview
Introduction Internal Environment External Environment
PESTLE Analysis SWOT Analysis

Marketing Strategies

Product Place Promotion and Marketing Strategy Price

Market Analysis Competitor Analysis Operational Plan Human Resource Plan Financial Statements Risk and Contingencies Conclusion

INTRODUCTION
Hot & Roll franchise and Hot&Roll trademark is owned

by HOT & ROLL Holding Sdn Bhd.


Main product line wholesome Tasty Treat Baked

Food products
Suitable for those who are always on the go. Main concept food stall First food stall in Leisure Mall in Cheras in April

2003.
23 outlets throughout Malaysia, in train stations,

shopping malls and airports.

Mission of Hot & Roll


Giving single mothers, graduates and

entrepreneurs the opportunity to own a


sustainable franchise-backed business that serves wholesome, tasty treats and hygienic food that everybody can enjoy anytime, anywhere

Taking our wholesome tasty treats to where

people are; especially in people-centric places like office buildings, industrial areas and places of

Vision of Hot & Roll


Creating opportunities for wealth creation by

helping others to succeed


Cooking up tasty everyday offerings that promote

wholesomeness in all our products


Make Hot & Roll a household name synonymous

with delicious wholesome food and treats that can be enjoyed in Malaysia and worldwide

INTERNAL ENVIRONMENTS
Inbound logistics : Frozen items(forth night) ,

fresh groceries (twice weekly), groceries (twice a month) paid monthly, inventory check by supervisor every fortnight. Operations: 4 staffs ( one cook, one cashier and 2 Helpers) Outbound logistics: Wraps personally delivered, 5 minutes to prepare. Marketing and sales: introduced in IPTA and IPTS Service: Staff training to standardized operations Resources : Kawan Food Berhad, HALAL approved by JAKIM MALAYSIA and AHFS, Ladys Choice Mayonnaise, ISO22000.2005 certified.

EXTERNAL ENVIRONMENTS
PESTLE Analysis
Political - food safety has a high quality Economic - propensity to face lack in poverty Social - HALAL foods, buying behavior Technological - uses specialized ovens Legal - appropriate information, Muslim

countries Environmental - concerns the career opportunities

EXTERNAL ENVIRONMENTS
SWOT Analysis
Strengths - high degree of flexibility &

high degree of visibility Weaknesses - items provided Opportunity - private universities and colleges area Threats - poor advertising method

MARKETING STRATEGIES
Product

Current line or products is inclusive of 17 different flavors/types. Introduction of HOT value combo , a choice of wrap with a drink eg flavoured drink/tea/coffe. Its called HOT Break Lunch/Tea suiting the timing of the day, and HOT BREAK caters to busy students and lecturers during their class break where it represents the On-the-go concept of HOT & ROLL.

Product Examples
Paratha Wrap Savoury Paratha

Chicken & Cheese Chicken Floss BBQ Chicken Satay Chicken Curry Chicken Black Pepper Beef Bolognese Beef Pizza Tuna Salad Double Cheese N Onion

Sweet Paratha

Strawberry Apple Cinnamon Banana Chocolate Choconut Kaya N Cheese Crunchy Peanut Ice Cream

Crispy Wrap Savoury Crispy


Chicken & Cheese Chicken Floss BBQ Chicken Satay Chicken Curry Chicken Black Pepper Beef Bolognese Beef Pizza Tuna Salad Double Cheese N Onion

Place

5 institutions in Klang Valley to test market, later

expand to other IPTS and IPTA, 2 from each


state. Currently Sunway & Monash doing well. Locates at areas with highest student traffic e.g. Foyer.

Promotion & Marketing strategy

tie up or promote to cafeterias/individuals


interested in institutions. Create uni BUZZ of HOT&ROLL.
Price

start from RM 2.90 to RM 5.90 for ala carte, HOT combo from RM4.90.

MARKET ANALYSIS
Market Segmentation and Positioning - University and College students lecturers in

Malaysia. Age from 16 to 55 years old on the go eaters that suits during class breaks - Medium to low income (very affordable food) - Malaysian fusion savory meals for international student attraction Market penetration - from all shopping mall visitors (all consumers) to Students and Lecturer market Market needs - students and lecturers have less time between classes to enjoy a wholesome meals, and mostly

COMPETITOR ANALYSIS
Company Clean Value FINGERFOOD Simple Fresh Cool Malaysian Healthy Tasty & On-The-Go Fusion Taste Fresh Desert

Hot&Roll Yes
McDonald' Yes s KFC Yes

Yes
Yes

Yes
No

Yes Yes Yes Yes


Yes No Yes No

Yes
No

Yes
No

Yes

No

No

No

Yes No

No

No

Roti Boy
JCo Donuts

Yes
Yes

Yes
Yes

Yes
Yes

Yes
Yes

Yes No No
Yes Yes No

Yes
No

Yes
Yes

Nelsons

Yes

Yes

Yes

Yes

Yes No No

No

Yes

OPERATIONAL PLAN
Operation Item
Location

Description
Private and Public University cafeterias, located at Klang Valley. Starting from Monash University and Sunway University. Hot&Rolls main concept Food-stall concept, later can be expanded into food kiosk. The franchisee is offered to choose from 2 franchisee packages. The packages include all the necessary equipments that are needed for operation. 1st franchisee package RM 43.000 2nd franchisee package RM 96.400

Equipment

Example of Franchise Packages

Example of Franchise Packages

Operation Item
Supplier

Legal Certification

Description Kawan Foods Bhd frozen paratha Chicken ham and beef pepperoni are certified by JAKIM Malaysia. Kawan foods offer us quality, cheap, halal raw materials. Frozen parathas and will be supplied every other day and groceries will be supplied twice weekly. Hot&Roll is registered trademark. Franchisor status Member of Malaysian Franchisee Association Halal product approval certificate

Operation Item
Inventory and Quality Control

Description

Main raw material is frozen food, hence has low inventory cost and small amount of wastage. All Hot&Rolls kiosks follow its own standard. In each shift there is a person who is in charge of quality of the products including raw material and finished product.
Complete franchisee application form Hot&Roll will evaluate the application Preliminary discussion by board of directors Contract signing Decide on location Full training given to the franchisee Renovation of food-stall Raw materials ordered New Hot&Roll food kiosk is ready for

Operational flow for signing up Franchise

HUMAN RESOURCE PLAN


Organizational structure of Hot&Roll

For new Hot&Roll food stand 4 workers will be

hired and they will be allocated into shifts.


Given full training in accordance with the Hot &

Rolls standard measurement.


Each shift will have shift runner/ quality controller.
Provides job opportunity for single mothers,

students and fresh graduates.

FINANCIAL STATEMENT
Start-up Fund
Start-up Fund Start-up Expenses to fund RM36,500

Start-up Assets to Fund


Total Funding Required Capital Emmanuel Rahjis Rasika Bilguun

RM45000
RM80,000

RM10,000 RM10,000 RM10,000 RM10,000 RM40,000

Cash Required from Investors

RM40,000

Cash Flow Statement

Pro-Forma Cash Flow


Opening Cash Balance Cash Sales Expenses Net Cash Flow Ending Cash Balance

Year 1
RM0

Year 2
RM97,500

Year 3
RM216,30 0

RM279,000 RM449,800 RM731,90 0 RM67,000 RM103,500 RM150,00

RM212,000 RM346,300 RM581,90 0 RM97,500 RM216,300 RM291,40 0

Income Statement

Pro-Forma Income Statement


Sales Cost of Sales Gross Margin

Year 1

Year 2

Year 3
RM731,90 0 RM128,90 0 RM386,70 0 RM144,50 0 RM500 RM241,70 0

RM279,000 RM449,80 0 RM69,750 RM88,075

RM209,250 RM264,22 5 RM61,500 RM500 RM98,000 RM500

Total Expenses Tax Incurred Net Profit

RM147,250 RM165,72 5

Break Even Analysis

Break-Even Analysis Monthly Units Break-even Monthly Revenues Break-even Assumptions: Average Per-Unit Revenue Average Per Unit Cost Estimated Monthly Fixed Cost RM4.0 RM1.0 RM8500 2834 RM11,336

RISK AND CONTINGENCIES


The risks that may affect the business are related to

working safety and conditions as well as cash flow discrepancies. These risks are mostly absorbed by the Franchiser.
The contingency plan includes measures taken to

prevent failure in the business. This could be the need for extra equipments or additional staff training.
The contingency costs are unforeseen and cannot

be forecasted therefore, funds are allocated to cater

CONCLUSION
Hot&Roll is a food franchise that offers affordable and

scrumptious snacks and related food products that are


served with high level of hygiene and well trained integrated staff.
Hot&Roll is a lucrative investment opportunity that

offers you:
- Minimum investment Risk - Assured return on Investment - Long term investment plan - Provision for expanding financial returns

Q&A