Professional Documents
Culture Documents
GROUP : 2
GROUP NAME : ASTERISK
Business Name :
Group Members :
Shams Akther Saba Detepriya Roy Chowdhury Ehsan Karim Seefat Mohammed Rafique
Planning
Organizing Directing Controlling
Planning
Types Of Planning
Strategic Planning :
1. Establishing the business as the best E-commerce service provider within six years.
2. Providing E-commerce service in both urban and rural areas. 3. Providing a variety of Internet based services and making people aware about E-commerce.
Planning
Tactical Planning :
Planning
Operational Planning :
Planning
Contingency Planning :
1.System Failures. 2. Hacking.
3. Internet Viruses.
Planning
o Setup Cost:
The cost required for a Small company to build an
Planning
oProcess Of Planning :
Mission Statement
Planning
oSWOT Analysis :
Strengths :
1.Monopolistic Competition. 2.Reduced paper transactions. 3.Easy to train employees. 4. Faster decision making. 5.Governments initiative to Digitize Bangladesh.
Planning
Weaknesses :
Planning
Opportunities:
1. Requires less human resource. 2. Upgrading Technologies to increase efficiency. 3. Less operating cost for human resource as the company grows larger.
Planning
Threats:
1. Internet Failure
2. System shutdowns.
3. System hacking 4. Foreign competition
Planning
Objectives :
Organization
Types Of Decision :
Programmed Decision : 1. Importing technologies. 2. Service charge. 3. Budgeting. Non-Programmed Decisions : 1. Customer care services. 2. Recruitment of lower level employees. 3. Termination of lower level employees.
Organization
Departmentalization :
1. Business project and accounts department. 2. Application specialist department. 3. Web programmers & graphic designers department. 4. Content creators managers department. 5. Customer service department. 6. Network operations department. 7. System & database administrations department.
Organization
Delegating Work Assignment :
Directing
Directing:
Marketing
o Marketing Mix: Product: 1. Electronic funds transfer 2. Internet marketing 3. Online transaction processing Price:
1. Electronic Fund Transfer (EFI) from one bank account to another below 1 lakh BDT we charge a minimal 2% interest rate and for transaction above 1 lakh BDT we charge a minimal 1% interest rate that is below the average 4% interest rate charged. In dealing with foreign remittance we charge a minimal of 3% interest rate which is also below the current 5.5% mark.
Marketing
Place:
We will provide our service in the 3 major cities in Bangladesh.(Dhaka, Chittagong and Shylet)
Promotion:
We hope to promote our product through T.V, Radio, Websites, E-mail, SMS, Seminars, Billboards, Newspapers, Magazines. Etc.
1. Safe Working Environment. 2. Reasonable Salary. 3. Quality of life issues. 4. Free from Discrimination. 5. Eliminating Sexual harassment and sexism.
3. Right to be heard.
4. Right to be informed.
CONCLUSION
We hope that Emerald can be a nationwide success
and the people of Bangladesh become more aware about E-Commerce and its benefits .As our company grows we hope to increase our business in other parts of the world by becoming multinational. As our aim is to offer value service to our customers we focus on the ways to improve our service. And hope to make profit by helping our consumers to buy and sell products online and receiving money from overseas through our online money transfer scheme, Thereby easeing the trouble for our brothers and sisters working abroad, thus creating a better tomorrow today.