INTRODUCTION
A food court is :

A common area having multiple food

vendors.

• A common area for self-serve dining. • Different Cuisines. •Opportunity to sample different styles
of fast food .

on . Home delivery will be available orders for more than Rs.519 Linking Road.THE CONCEPT • Choosing a Name:”Flavours Of India” • 6 Flavours • Capacity: 150 people.Bandra(w).300 . • Location: Flavours of India. Mumbai-50 •Timings : 9pm-11pm.

MISSION STATEMENT “To have a great food selection and efficient and superior Customer service. Customer satisfaction is Our Prime motive and Customer participation are equally important for our success” .

Objectives • Excellent service. • Creating attractive ambiance. • High food quality. • Hygiene. • To achieve annual growth sale of 25% on yearly basis. . • To become Market leader in Mumbai.

Our Main Flavors .

00 Aamti (Maharashtrian-Lentils) 60.00 Lassi(sweet/salted) 20.00 Paneer cheese chilli 60.00 Punjabi samosa (2 pcs) 15.00 Vada Pav 08.00 Puran Poli 30.00 Shrikhand 50.FLAVOURS OF INDIA-MENU CARD Punjabi Chole Bhature 60.00 20.00 Papdi chaat Tokri Chaat Gulab Jamun Kaju Barfi 25.00 Sabudana Kichdi 50.00 Parathas 50.00 Pav Bhaji 60.00 Misal Pav 35.00 Aloo cheese ball 60.00 Naan(Butter/Garlic/Plain) 20/15/10.00 Punjabi Thali 90.00 20.00 50.00 GolGappa Ragda Pattice Dahi Vada Sev Puri Bhel Puri Special Bhel .00 25.00 25.00 Makke ki Roti .00 Mahararashtrain Sabudana Vada 15.00 50.00 Bharli Vangi 60.00 Delhi 20.00 20.00 Dal Makhni 60.00 Rassa (Mutton/Fish) 90/80.Sarson Ka saag 60.00 20.00 Paneer Hariyala tikka 60.

00 30.00 75.00 35.00 75.00 Hyderabadi Chicken Biryani Mutton Biryani Hara bhara Kebabs Keema naan Mutton Roll Chicken roll Chicken Korma 90.00 75.00 30.00 25.00 75.00 75.00 75.00 65.00 65.00 30.00 25.00 South Indian Idli sambar Medu vada Masala dosa Mysore Masala Dosa Payasam Appam Meen thoran (fish with coconut) Coconut rice Pongal Rasam vada 25.00 30.00 30.00 .00 110.00 30.00 75.Gujrathi Thepla Khaman Dhokla Handvi Patra Ghevar Kachori Dal bhatti Aamras Chaas Amiri Khaman 30.00 30.00 60.00 20.00 30.00 25.00 40.00 60.00 75.00 20.00 75.00 Kebab Platter Chilli Curry Murgi Korma Haleem Qubani ka meetha Seekh Kebabs 75.

Management • • Owner Finance Manager Marketing Manager Supply Manager Legal Advisor Staff • • • • .

Catering to kids.Market Segmentation • • Wide customer base. youths. families. . •All items moderately priced for the area.teenagers .

Distribution Of Pamphlets.Marketing Program • • • • • Billboard Advertising. . Advertising In regional Newspaper Advertising In local cable channel Banners And Posters .

. Happy hours: (get 40% off) Timing 1pm-4pm.STRATEGIES • • • • • Combo meals. 4 States on your plate (4 cuisines for Rs.300) Regional greetings. Promotional offers.

Organizing food fest competition . Participating in food fest . . newspaper. and magazine). • • • Advertisement through local media network (cable.STRATEGIES • To ensure awareness and knowledge among target customer.

Wi-Fi Connectivity.STRATEGIES • • Advertisement in cinema hall . • • . Using direct marketing via E-mail . Play area for kids.

COMPETITORS .

• Reasonable prices. •Lack of variety. KFC •Limited variety. SHIV SAGAR •Less space. •Higher prices. •Higher prices.FLAVOURS OF INDIA • Different cuisines. ONLY PARATHAS • Play area for kids. . • Larger space. • Wi-Fi connectivity.

Find and retain expertise personnel. • Experienced staff: Hired expertise staff thus quality food service to our customer.SWOT ANALYSIS STRENGTH • Location: Easily accessible. WEAKNESS • Lack of experience/Intense Competition: Food court is a start up face stiff competition from local players. . •Wide variety of food: Six different variety of flavours offered. • Limited Personnel: . •Value for price: The food items are not overpriced. • Financing: Unforeseen expenditure or poor sales.

.SWOT ANALYSIS OPPORTUNITIES: • Growing market. • Potential to become a premier food provider THREATS • Local Competition (existing and potential) • Economic downturn: Unforeseen or unanticipated economic recession.

• Timely delivery of orders. • Hygiene. • Open kitchens.Responsibility Towards Customers • Customer service satisfaction. • Suggestions and feedback. . • Immediate Redressal of complaints.

• Work appreciation. • Special offers for employees families. • Training and development.Responsibilities towards Employees • Timely salary. • Employee participation. .

Responsibilities towards Employees • • Fire Safety Dress Safety • • Rewards Recognition .

Responsibilities towards Society • Tie-ups with NGO. •Organizing Hygiene Awareness Campaigns . • Use of environmental friendly products. .

. Profit beyond Customer Satisfaction.• • Unique and Innovative. • Responsibilities towards varied groups. • The Menu will be targeted to varied people.

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