Manish Govind Pillewar | Designer-User's Experiences Manish Govind Pillewar | Designer-User's Experiences

user experlence ueslgn

Manish Govind Pillewar | Designer-User's Experiences
Pave you been here?
Manish Govind Pillewar | Designer-User's Experiences
And here?
Manish Govind Pillewar | Designer-User's Experiences
Pave you been here?
Manish Govind Pillewar | Designer-User's Experiences
And here?
Manish Govind Pillewar | Designer-User's Experiences
Pave you used Lhese?
Manish Govind Pillewar | Designer-User's Experiences
And Lhls?
'96
'09
Manish Govind Pillewar | Designer-User's Experiences
Why Lhey succeed where oLhers fall?
uomaln brllllance ?
lnnovaLlon drlve ?
MarkeLlng sLraLegy ?
ueflne Lhe prlmary goal of Lhe user
1he user ls here Lo search leL hlm do LhaL flrsL! LxcellenL page ranklng for Lhe mosL
8elevanL search resulLs no maLLer whaL proflle ls searchlng lL
or
1he user ls hungry feed hls fasL feed hlm good smlle!
uL markeLlng and Lechnology glmmlcks/llmlLaLlons way over users needs
Coogle conLlnuously refuses Lo place banner ads or lnLroduce popups on lLs
lnLerfaces
or
We may noL have Lhe besL seaLlng arrangemenL buL we do serve fasL and we
uo serve lL hoL!
A saLlsfled cusLomer always reLurns!
User Lxper|ence
Manish Govind Pillewar | Designer-User's Experiences
Pard lessons learnL?
Manish Govind Pillewar | Designer-User's Experiences
So whaL ls user Lxperlence?
3iIc Iolisiic ccricncc and saiisfaciion
a 03/ :807 Ias wIcn using a roduci or
sysicm
...drivcn ly considcraiion of iIc
'momcnis' of cngagcmcni lciwccn colc
and lrands, and iIc mcmorics iIcsc
momcnis crcaic.
Manish Govind Pillewar | Designer-User's Experiences
user Lxperlence ls mu|t|d|mens|ona|
usablllLy usablllLy
useful useful
value value
1rusL 1rusL
ueslre ueslre
Can l do Lhe Lask
l lnLend Lo compleLe?
Can l do Lhe Lask
Laslly ?
ls lL accesslble?
ls lL flndable? value of lmage brand
ldenLlLy?
Can l LrusL whaL l see and whaL
l do on Lhe lnLerface?
Va|ue ConLrlbuLe Lo Lhe overall user's saLlsfacLlon on funcLlonal and emoLlonal needs
Manish Govind Pillewar | Designer-User's Experiences
ln SuLC however user Lxperlence ls also mu|t|d|sc|p||nary
user 8esearch ( Lype of users Lhelr goals and needs )
usablllLy 1esLlng ( LesL when posslble LesL frequenL)
lnformaLlon ArchlLecLure ( deLalled slLe map of Lhe sysLem )
lnLeracLlon ueslgn (follow all good usablllLy prlnclples | lnnovaLe!)
lnformaLlon ueslgn ( accuraLe conLexLual and effecLlve lnformaLlon )
AccesslblllLy ( usable by Lhe physlcally challengedslghL sound speech muscle )
vlsual ueslgn ( fonL Lype layouL color LrusL deslre brand appeal )
Server logs/web analyLlcs ( Lechnlcal analysls check resulLs )
Manish Govind Pillewar | Designer-User's Experiences
Pow do deslgners work?
Usb1esL UXD ProLoLype
Develop key screen based on
scenarios idenLiied
DevelopmenL Leam Lo
proLoLype Lhe scenarios
Design visual Design and Ul
asseLs ( icons, eLc) or 'Lo-be'
environmenL
DocumenLs Lhe approved
design in Lhe orm o a Ul
Design SLyle Cuide
Deine and Design
ConsolidaLe indings Lhrough
inLerviews and quesLionnaire
PresenL inding Lo sLakeholders
Deine Scope or design
Prepare Personas
Role Play
Card SorLing. Design lA &
NavigaLion ConcepLs.
Paper ProLoLypes
Design sample wire rame /
screen Lo depicL Lhe same
Sign O on Design
ConcepLs/approach
Phase
AcLiviLies
Discover
UndersLand ApplicaLion and
Lhe clienL environmenL.
lnvesLigaLe Lhe User-1asks-
Proile
ldenLiy preliminary User
Fxperience lssues Lhrough
heurisLics evaluaLion
lnLerview Users in Lheir own
environmenL
UsabiliLy 1esLing
lncorporaLe Feedback
lLeraLe 1esL
Quick SLarL/ProjecL lncepLion lLeraLion Cycles
Manish Govind Pillewar | Designer-User's Experiences
1he ux Leam aL your company should be
Cr a comblnaLlon of
1hese proflles
User kesearcher
UI Des|gner
V|sua| Des|gner
UI Deve|oper
Usab|||ty 1ester
Manish Govind Pillewar | Designer-User's Experiences
Having the designer on board
Manish Govind Pillewar | Designer-User's Experiences
1he uxu
e need some "ireframes" done.
Can you join our team?
Right needs; wrong approach
e need you to make this Iook good?
Can you join our team?
At reIease:
Can you test our appIication?
Manish Govind Pillewar | Designer-User's Experiences
1he reason you need an uxu
ou are NOT designing for your cIient!
Manish Govind Pillewar | Designer-User's Experiences
Happy End Users!
(ho have finished their tasks with ease)
More SaIes: More Profits
Less Time Iost: More Productivity
More UtiIization
Better Competition: Better Brand VaIue
Happy Customer
More Business opportunities
More satisfaction at deIivering vaIue &
Not just software: It's a reIationship
1he reason you need an uxu

Manish Govind Pillewar | Designer-User's Experiences

1he reason you need an uxu
InvoIve designers right from the START!
Manish Govind Pillewar | Designer-User's Experiences
1he reason you need an uxu
Pre-SaIes
Designer to heIp you understand the
CIient's competition better.
Do COMPETITIVE BENCHMARKING on UX!
The better you understand the business & the competition
for the cIient, the more they wiII trust you to deIiver what
your recommend & is required.
Manish Govind Pillewar | Designer-User's Experiences
1he reason you need an uxu
Pre-SaIes
Designer to heIp you review what's wrong
with the cIient's appIication
Arm your saIes pitch with a
USABILIT REPORT!
The better you understand the appIication and what's wrong
with it, the more the cIient wiII trust you to deIiver what's right.
Manish Govind Pillewar | Designer-User's Experiences
1he reason you need an uxu
Project Inceptions
Designer to heIp you reaIize a broader
vision, a digitaI strategy for your product
CONCEPTUALIZE! A unique User Experience
ork ITH and NOT FOR the cIient as a team. Make the
Product your own. Be responsibIe for the vaIue you bring.
Manish Govind Pillewar | Designer-User's Experiences
1he reason you need an uxu
Project In progress
Designer to heIp you mock the vision
on paper or board or prototype
VIE and take FEEDBACK on the screens
you design for the End User!
InvoIve the End Users of the appIication in the process.
They are the ones you are doing this aII for.
Manish Govind Pillewar | Designer-User's Experiences
1he reason you need an uxu
Project In progress
Designer to heIp you put the vision on paper
ITERATE! Chart the fIows! ESTIMATE!
Iterate on feedback. Understand what the screens mean
from a technicaI point of view.
Manish Govind Pillewar | Designer-User's Experiences
1he reason you need an uxu
Project In progress
Designer to heIp you find aIternatives
PAIR PROGRAM with a designer on the
tabIe!
Seek aIternatives to difficuIt and Iaborious UI designs.
CoIIaborate and Brainstorm to find quick aIternatives.
Manish Govind Pillewar | Designer-User's Experiences
1he reason you need an uxu
Project In progress
Designer to heIp you Test & Ok quickIy
QA through a designer when your story is
compIete
Catch issues before even the cIients test out the story/buiId.
Manish Govind Pillewar | Designer-User's Experiences
1he reason you need an uxu
Project ReIease 'n'
Designer to heIp you Test for UsabiIity
USABILIT TEST your reIease with the
end users
Make sure you put that feedback back into the story Ioop
based on priority.
Manish Govind Pillewar | Designer-User's Experiences
1he reason you need an uxu
FinaI ReIease
Designer to heIp you Capture Metrics
ROI anaIysis
Capture the vaIue add to the business. Capture the ROI on
UsabiIity. TransIate that to money invested and return gained.
Know OUR vaIue.
Manish Govind Pillewar | Designer-User's Experiences
;uesLlons ?
Manish Govind Pillewar | Designer-User's Experiences
Manlsh Covlnd lllewar
Sr ConsulLanL | user Lxperlence ueslgn
San lranclsco CA94104
manlshpl[gmallcom
Skype manlshpl
# Images picked up from Google Search and need due credit