8ooLsť PalrŴCare Sales ÞromoLlon

Croup 9
Aashlr (62)
Abhlshek (63)
Akash(64)
8aka (97)
Sumegh(109)
3 for 2
W 1hls sLraLegy wlll always be ln proflL for 8ooLs
W 200Ʒ lncrease ln sale durlng promoLlon
W ALLracLlng 60Ʒ new users
W 1hls ls Lhe besL sLraLegy
Cost SŦÞŦ
0Ŧ933 1Ŧ7
0Ŧ933 1Ŧ7
0Ŧ933 1Ŧ7
2Ŧ803 3Ŧ4
Þrof|t 0Ŧ393
Cost SŦÞŦ
1Ŧ813 3Ŧ3
1Ŧ813 3Ŧ3
1Ŧ21 2Ŧ2
4Ŧ84 6Ŧ6
Þrof|t 1Ŧ76
Cost SŦÞŦ
1Ŧ813 3Ŧ3
1Ŧ813 3Ŧ3
1Ŧ813 3Ŧ3
3Ŧ443 6Ŧ6
Þrof|t 1Ŧ133
Cost SŦÞŦ
1Ŧ21 2Ŧ2
1Ŧ21 2Ŧ2
1Ŧ21 2Ŧ2
3Ŧ63 4Ŧ4
Þrof|t 0Ŧ77
Cost SŦÞŦ
1Ŧ21 2Ŧ2
1Ŧ21 2Ŧ2
0Ŧ933 1Ŧ7
3Ŧ333 4Ŧ4
Þrof|t 1Ŧ043
Cost SŦÞŦ
1Ŧ813 3Ŧ3
1Ŧ813 3Ŧ3
0Ŧ933 1Ŧ7
4Ŧ363 6Ŧ6
Þrof|t 2Ŧ033
I]Cƹ 0ŦS I]Cƹ 0Ŧ33 I]Cƹ 0ŦS I]Cƹ 0Ŧ26 I]Cƹ 0ŦS I]Cƹ 0Ŧ39
Cost SŦÞŦ
1Ŧ813 3Ŧ3
1Ŧ21 2Ŧ2
0Ŧ933 1Ŧ7
3Ŧ96 3Ŧ3
Þrof|t 1Ŧ34
I]Cƹ 0Ŧ309
noLeť Above calculaLlons are only for shampoo/condlLloners
CWÞ
W CosL of glfL ƹ 90p + 3p ƹ93p
W 1hls wlll be proflLable only lf margln for a
producL ls more Lhan 93p
W 1hus Lhls noL be proflLable for all producLs
below £ 2Ŧ10
Cost SŦÞŦ Þrof|t
1Ŧ133 2Ŧ1 0Ŧ013
Cost SŦÞŦ Þrof|t
1Ŧ1 2 Ŵ0Ŧ03
Cost SŦÞŦ Þrof|t
0Ŧ933 1Ŧ7 Ŵ0Ŧ163
noLeť Above calculaLlons are only for shampoo/condlLloners
nŴÞack Coupon(30p off)
W 1he rebaLe of 30p glves followlng dlscounL Ʒ Lo
cusLomer
W 1he percelved value Lo Lhe consumer ls observed
Lo be 0Ŧ41(1Ŧ7)ţ 0Ŧ23(2Ŧ2) Ǝ 0Ŧ13(3Ŧ3)
W 1hls shows LhaL Lhere ls more percelved beneflL
for Lhe cusLomer ln lower prlced producLs
W 1hus Lhls sLraLegy mlghL lncrease Lhe sales of
lower prlced producLs compared Lo oLhers
Cost 1Ŧ7 2Ŧ2 3Ŧ3
D|scount 0Ŧ3 0Ŧ3 0Ŧ3
SŦÞŦ 1Ŧ2 1Ŧ7 2Ŧ8
29Ŧ41Ʒ 22Ŧ73Ʒ 1SŦ1SƷ
noLeť Above calculaLlons are only for shampoo/condlLloners
C8ILC1IVLS
WÞrlmary ob[ecLlve of a sales promoLlon ls Lo bolsLer sales by
predlcLlng and modlfylng Lhe purchaslng behavlor and paLLern
of LargeL cusLomers
Wlndlan consumer has more dlsposable lncome and ls more
lncllned Lowards Lhe hlgherŴend brands
Wlndlan reLallers have successfully creaLed newer shopplng
seasons Lo drlve consumpLlon by provldlng speclal deals
WAccordlng Lo lndusLry clrclesţ an apparel sLoreţ durlng any blg
promoLlonsţ can easlly achleve sales of 8sŦ30Ŵ60 lakh a day and
drlve consumpLlon by provldlng speclal dealsŦ
CosL SLrucLure
CosL for Sales ÞromoLlons
Campalgn (A monLh Long)
8sŦ60 lakh Lo 8sŦ83 lakh
Spendlng on publlc address medla (lŦeŦţ
newspapersţ hoardlng and lM radlo eLcŦ)
8sŦ 48 lakh Lo 8sŦ 68 lakh
lnŴhouse acLlvlLles 8sŦ12 lakh Lo 8sŦ 17lakh
SLraLegy
rowth through "endŴofŴseason sa|e"
W ln case of apparel sLores brand wlll double lLs sales Lhrough Lhe endŴofŴ
season salesŦ 1he brand should achleve 70 per cenL of Lhe LopŴllne growLh
Lhrough Lhls parLlcular promoLlonal mlxŦ"
W Avetoqe compooy lo loJlo focoses mote oo topŴlloe qtowtb ooJ JeclJes tbe
soccess of tbe btooJ boseJ oo tbe oet soles wblcb occotJloq to os
ootomotlcolly lmptoves ptofltoblllty
Þroposal
W ºPomeShop18 Ŧcom " Lhe slLe known for lLs local dally deals wlLh
wlde varleLy of buslnesses lncludlng 8ooksţ Muslc and Movlesţ
Moblles and Accessorles eLcŦ ln parLnershlp wlLh Lhe fashlon
brand ee wlll launch Lhe deal Lo offer S0Ʒ dlscounLŦ
W 1he dlscounL on Lee lLems can be assumed Lo lncrease Lhe vlslLs
Lo omeShop18 Ŧcom by aL leasL 30Ʒ on Lhe day of Lhelr launch
and 30Ʒ afLer a weekŦ 1hls wlll lead Lo lnLeresLlng cusLomer Lo
Lhen dlrecLly vlslL Lhe slLe and hence lead Lo hlgh consumer
awareness and Lhen cusLomer acqulslLlons
W lnLeresLed purchasers wlll also vlslL eeŦcom lmmedlaLely afLer
omeShop18 Ŧcom ţ and Lhe share of downsLream Lrafflc from
omeShop18Ŧcom Lo eeŦcom ls also expecLed Lo lncrease

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