Starbucks Ŵ 1he story unto|d

SLarbucks ls Lhe largesL coffeehouse company ln Lhe worldţ wlLh 17ţ009
sLores ln 33 counLrlesţ lncludlng over 11ţ000 ln Lhe unlLed SLaLesţ over 1ţ000 ln
Canadaţ over 700 ln Lhe unlLed klngdomţ and over 130 ln 1urkeyŦ
WAKE UP AND SMELL THE SUCCESS!
wHAT HAKFS STARßuCKS SuCCFSSFull°
Born July 19, 1953
American business magnate Chairman and CEOoI Starbucks
2006, Forbes magazine: the 354th richest person in the U.S., with a net worth oI $1.1 billion.
"Don'| oe |nrea|ened oy peop|e smar|er |nan you.
Comprom|se any|n|ng ou| your core va|ues.
5eek |o renew yourse|/ even wnen you are n||||ng nome runs.
And every|n|ng ma||ers.¨
The secret of his 8UCCE88:
Starbucks opens f|rst store
noward Schu|tz [o|ns Starbucks
noward trave|s to Ita|y
noward founds I| G|orna|e
I| G|orna|e acqu|res Starbucks
ūCur m|ss|on to |nsp|re and nurture the human sp|r|tť
Cne personţ one cupţ and one ne|ghborhood at a t|meŦ"
noward's V|s|on ofť
each ouL Lo enLlre communlLlesŤ
LlsLen Lo lndlvldual workers and consumersŤ
Selze growLh opporLunlLles ln every markeLŤ
CusLomŴdeslgn a Lruly saLlsfylng experlence LhaL
beneflLs everyone lnvolvedŤ
1reaLlng ÞarLners (Lmployees) wlLh especLŤ
Lmbraclng ulverslLyŦ
CreaLe CommunlLy
8ulld a Company wlLh soul!
CeneraLe proflLs and secure cusLomer lolallLyŤ
All aL Lhe same Llmeť
Starbucks IPO (initial public
offering)
165 locations
Extension: serving Frappuccino
677 locations
Howard Schultz: Pour Your Heart into
It! How Starbucks built a company one
cup a a time
12.440 locations
37 countries
6 new stores a day
145.000 employees
350 new employees every day
33 mil. customers every week
SLarbucks represenLs someLhlng beyond a cup of coffeeŦŦŦŦSLarbucks ls abouL
OU!
ºln Lhls everŴchanglng socleLyţ Lhe mosL powerful and endurlng brands
are bullL from Lhe hearLŦ 1hey are real and susLalnableŦ
1helr foundaLlons are sLronger because Lhey are bullL wlLh Lhe sLrengLh
of Lhe human splrlLţ noL an ad campalgnŦ 1he companles LhaL are lasLlng
are Lhose LhaL are auLhenLlcŦ" Poward SchulLz
Why Starbucks"
Starbucks Company
Recognition
W ~No. 1 Most Popular Quick Refreshment Chain¨
W ~Most Ethical Company, European Coffee
Industry¨
W ~Best Coffee House, Germany¨
W One of the ~100 Best Corporate Citizens¨
W One of the ~Global 100 Most Sustainable
Corporations in the World¨
W One of ~The 100 Best Companies to Work For¨
W One of the ~Most Admired Companies in
America¨
W One of the ~Best Places to Work for LGBT
Equality¨
Coffee ???
...or questions?

&!$%$&$$ f n¾¾ f– ¾n€€ ¾ n¯½f°°    ¾ ¾°n° ¾ °n °–  ° D° f ¾   ° .

f°f f  ° D° °– ¯ f°  °@   %$$%#&$$&$$& .

99078  ..9030/-5045082.309097.07932.709418$&$$ 43 9-0970..30947941 -43 %080.3/ 41$9.709934207:38  3/0.3.7-:.72.393-:94:7.470.90.34: 42574280.089507843390& $ 9.3-:830882.8   47-082.03034:.473:  207.:08  $009470304:78010.3..79079.

f n¾½ °¾€¾¾ f n©°¾f n¾ f f ¾f f €° ¾°f °f fn ¾f n¾ ¯¾¾°°¾½ f° °  ¯f°¾½ ° ½ ¾° ° n½ f° ° ° –  ff¯ # .

 f ¾f¯ ¯ f #¾I¾°€  .

 f .

¯¯°   f.

¯½f°¾"   ° f ½€¾f° ¾ n n¾¯ f  .

¾¯ ¾–°f¾f¾€°– ½  °n f ° €¾  ° °  ¾ °°  f ¾f° n°¾¯ ¾    –½½° ¾°  ¯f   @ f°–9f° ¾%¯½ ¾% ¾½ n   fn ° n¯¯° ¾  ¯ fn°– ¾ .

7-:.. 2 .7-:.920   4.7/$.5:-.8-:9.07/.$9.8!  39..:5.:9!4:74:70.79394 9 4$9.37...0700 .425.:89420780.9438 ..3430 .4:39708 30894708.9438 903843807.9438 4.55:.  0254008  3002540080.34 4../. 411073 4.

8" #°¾   nf°–°–¾n   ¯¾½ €f°  ° °– f° ¾ f  €¯  f @ f  ff° ¾¾f°f   @ €° f°¾f ¾°–  nf¾  f   ¾ °– € ¯f°¾½ °f°f nf¯½f–° @ n¯½f° ¾ff f¾°– f ¾ ff f °n #f n f n¾ ½ ¾ °¾¾¯ °– ° fn½€n€€ f n¾¾f   & .7-:.$9.

.

#017082039.$9.-0 47547.3  304190  08947547.425.9 ..909038  304190 4-.7-:.3 :7450.3.7":.3083 207.  304190 089!.3 #0.943839047/  3041 %0 089425.43943 W W W W W W W W 4 489!45:..8425.341100 3/:897  089411004:80 072.308944747  304190 489/270/425. 489$:89.089447147% 6:.3  4899..

41100 476:089438 .