INTRODUCTION OF THEME PARK

• Concept of RURAL TOURISM come from western countries. • Why urban people travel to rural areas ?• Complexity of life, traffic congestion, traffic jams ,to get rid of hectic schedule. • What they are looking in rural areas• Simple life style ,peaceful life, beautiful landscapes, recreation of mind and body.

What are the facilities provided?
• Kachha zopadi ,bambu house , macchan tree house. • AC-20 rooms • Non AC 2o rooms

FOOD FACILITIES
• • • • Break FastUsal hurda Swaya Jilebi dhirda fruits. Milk products-milk, tea , coffee. Lunch Jowar roti, Bajari roti thesa rice chapati chatani onion papad. • Dinner• ( Non-veg) • Fish cary chiken curry egg curry mutton,etc.

TRANSPORTATION • Bullock cart .horses.tanga. .

horse riding. • Shopping• Handicrafts and handlooms. gondhal . Bhajan .Kirtan • GAMES• Boating . .ENTERTAINMENT • Lawani .

MANPOWER • • • • • • • • • • FOR MANAGERIAL POST General manager Financial manager HR manager Reception manager Food manager Marketing manager Sales manager Sports / games manager Housekeeping manager .

bullock carts-5) • Accounts – 1 • Cashier-1 • Clerck-1 .SKILLED MANPOWER • • • • • • Food and beverages -7 Entertainment -10 Boating-4 Horse riding-4 Marketing.5 Transporatation-15 ( horse carts-10 .

5 Accommodation – 5 Farm – 5 Loundry -5 .UNSKILLED MANPOWER • • • • • • • Service -4 Helper-3 Food -15 Entertainment.

2) For accommodationi) For AC zopadi – for 1 AC zopadi it requires 2 lakh rupees.COST FACTOR • • • • • • • • • • • 1) For landTotal land required-300 acre Cost of land per acre-5 lakh rupees. Ii) For non. Total cost-20 x 1 lakh = 20 lakh rupees . Total cost -300 x 500000 = 5 crore rupees.AC zopadifor 1non -AC zopadi it requires 1 lakh rupees. Total cost-20 x 2 lakh = 40 lakh rupees.

000Rs.000=2.• 3) For food budget required would be 2.50.000=2.50.000 Rs.000 Rs.cost of 1 tanga-25.000 Rs. • Total cost-10 x 25. .00000 Rs. • ii) Tanga. • 4) For transportation facilities• i) Bullock cart -cost of 1 bullock cart – 20. • Total cost -10 x 20.

50000 Rs.00000 Rs.000=5. 7) Gamesi) Boatingcost one boat is 50.000Rs. Ii) Horse ridingCost of one horse is 70. 6) For entertainmentCost of construction of open theatre.000 Total cost-10 x 70.• • • • • • • • • • • • 5) For shopping stalls – Cost of 1 shopping stall 50. Total cost-10 x 50. . Total copst-50.00000 Rs.700000 Rs.000= 7.000 x 11=5.000 Rs.

000 Rs.0000 Rs.000 Rs.000 Rs.000 Rs. –20.000 Rs.COST OF MANPOWER PER MONTH • • • • • • • • • • General manager Financial manager HR manager Entertainment manager Accommodation manager Reception manager Games manager Food and beverage manager Marketing and sales TOTAL -30. .000 . -20. .000 RS. -20. .000 Rs.000 Rs. 1.20.20. -20.20. -20.90.

3) Horse riding-4 persons are required. Ii) Bullock cart riders – 6 x 5700= 34.000 Rs.05000 Rs.500=50. . 5) Transportationi) Horse cart riders-10 x 5700=57000 Rs. Total cost. Total cost-4 x 8400=33600 Rs. Total cost-4 x 12. Total cost-7 x 15000=1.600 Rs.For skilled manpower • • • • • • • • • • • 1) For F and B -7 persons are required. 2)For boating-4 trained persons are required. 4) Marketing – 4 persons are required.200 Rs.12400 x 4 =49.

400= 48.Unskilled manpower • • • • • • • • 1) Accommodation.4 persons are requiredTotal cost -4 x 3400 =13.10 persons are requiredTotal cost-10 x 3400=34000 Rs.400 Rs.6 x 3400=20400 Rs. 2) Food . 4) Poultry farm.600 Rs. 3) Shopping-11 persons are requiredTotal cost – 11 x 4. .6 persons are requiredTotal cost.

3 x 9800=29.Security • i) Security in charge -12000Rs / month.400 Rs. ./ month. • Cash counter – 3 persons • Total cost. • Ii) Security personnel's 7 x 5.500= 38500 Rs.

. • Private Financial Corporations. • MTDC ( Maharastra Tourism Development Corporation). • Ministry of tourism. • IDBI.FINANCIAL SUPPORT • TFCA ( Tourism Financial Corporation of India).

.MARKET RESEARCH • Data after carrying an extensive survey of the main markets of Pune city as it has great potential for rural tourism.

conferences . tour operators .journalist . • Press releases. • Hoardings and posters in bustands railway stations. • Use of print media.MARKETING • As the target market is urban people and foreign tourists the marketing strategy is as follows – • Mainly electronic media would be used to capture the target market. • Organizing FAM tours of travel agents . . presentations. seminars conventions press releases. local TV channels.

artists. shopkeepers. • Selling of indigenous products such as wooden toys. hand woven products. Employment to local people. Strong market Location near to metropolitan city. .SWOT ANALYSIS • • • • • StrengthsNatural beauty.

weaknesses • High cost of investment. . • Large number of manpower. • Competition in market.

Opportunities • Demand for rural tourism is increasing so domestic as well as international tourists can be targeted. .

earthquake cyclones etc. • Competition from other near by theme parks. floods.Threats • Natural calamities such as• Heavy rainfall . .

For 3 months 1.00000 Rs.00000 Rs.AC rooms 2000Rs.and non. / day Total revenue generated would be – 3000 x 40 = 1. For 1 month 60. . 2000 x 40 = 80.80.000 Rs.20.000 Rs.EXPECTED REVENUE GENERATION • • • • • • • • • In vacationsExpected clients 80/ day Entry ticket for AC rooms – 3000 Rs.

000 Rs.AC rooms 2000Rs. / day • Total revenue generated would be – • 3000 x 30 = 90.000 Rs. • For 1 month 1.20. .In Weekends • Expected clients 60 / day • Entry ticket for • AC rooms – 3000 Rs.000 Rs. • For 9 months 1080.0000 Rs. • 2000 x 30 = 60.and non.

.000 Rs. • For 5 months 16500000 Rs.000 Rs.50.000 Rs. • 2000 x 30 = 60.and non.In Peak Season • Expected clients 60 / day • Entry ticket for • AC rooms – 3000 Rs. • For 1 month 1.AC rooms 2000Rs. / day • Total revenue generated would be – • 3000 x 30 = 90.

000 Rs.and non. • For 4 months 6300000 Rs. • For 1 month 70. / day • Total revenue generated would be – • 2000 x 20 = 40.AC rooms 1500Rs.Off Season • Expected clients 40 / day • Entry ticket for • AC rooms – 2000 Rs.000 Rs.000 Rs. . • 1500 x 20 = 30.

00000 .0000 + 16500000 6300000 = 51600000 .Total Turn Over Per Year • 1. + 1080.80.

90. • Iii) For unskilled manpower per month expenditure 81600 Rs.1.20.80. ii) For skilled manpower per month expenditure40. For 12 months -22.000 Rs. • Total Expenditure – 7116000 Rs.000 Rs.000 Rs. .Annual Expenditure • • • • • 1) For Employeesi) managerial level – Per month.

• 2) For food per month expenditure 30. .00000 • 3) Expenditure on maintenance – 12.00000 Rs.

00000 Total tax to government 18./ year Service tax -5.000/ year Sales tax – 2./year Entertainment tax – 1.00000 Rs.50.10. .000 Rs.00000 Rs.50.Government Taxes • • • • • Luxury tax.

. • Annual net profit.51600000 – 13166000 =38434000 Rs.• Total annual expenditure• 7116000 + 3000000 + 1200000+1850000 = 13166000 Rs.

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