CASE WRITING AND ANALYSIS

Dr.K.Narendranath Professor Department of Business Management Osmania University

We ought to be able to learn some things secondhand. There is not enough time for us to make all the mistakes ourselves.
Harriet Hall

These real and particularized cases are presented to students for considered analysis. open discussion. and final decision to the type of action which should be taken.CASE STUDY A management case study can be described as ‘a record off a business issue which actually has been faced by business executives . opinions and prejudices upon which executive decisions have to depend.’ . together with surrounding facts.

Why cases are written? • Explore topic in real world setting • Demonstrate challenges in decision making • Create venue for debate • Foster integrative aspects .

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Current case pool • Harvard Business School • Darden Business School • Richard Ivey School of Business. Switzerland . Canada • IMD. Lausanne.

• • • • • • Distribution source Journals Articles on case pedagogy 2x2 2x2x2 How decision oriented cases differ from descriptive cases Chronological and complete data • Field versus non field based cases Challenge for the case writer • Developing leads • Relationship between case writer and sponsor (competence/disguise/release/forthrightness) .

Field tips • • • • • • • • • • Explain project to everyone you talk Review the schedule (have some unoccupied time) Try to attend meetings Information voluntary offered Public information Confidential information Use of a tape recorder Pave way for the future Letters to all interviewees Don’t let notes get cold. .

Characteristics of a case A significant business issue Sufficient information on which to base conclusion No stated conclusions Complicating properties Information that includes ‘noise’ Unstated information A nonlinear structure – evidence scattered .

• • • • • • • What a reader must be able to do? Construct conclusion Filter out evidence or low value portions Furnish missing information through inferences Associate evidence and integrate 4P’s of student involvement SWIF Learning Requires PHD .

Paper based Decision Descriptive Non field based Field based Multimedia based .

Collecting Data • 5. Revising the case and teaching note . Deciding when to write a case • 2.Stage 1: Preparation • 1. Organizing the material Stage 3: Writing • 6. Establishing contact Stage 2: Prewriting • 4. Getting leads • 3. Writing the teaching note Stage 4: Wrapping up • 8. Obtaining a case release • 9. Test teaching the case • 10. Writing the case • 7.

Narrative qualities of a written case study • • • • • • • Opening Dialogue Description Emotion Confiding conversations Writing style Length .

if any Teaching themes and lessons from the case .Teaching Notes • • • • • • • • • • • • • Potential uses of the case Potential audience of the case Teaching objectives Suggested teaching approach/plan Synopsis of the case Immediate use(s) of the case Basic issue(s) Possible discussion questions Suggested student assignments Suggested additional readings or references Analysis Computer and multi-media support.

Revising . problem or issue? • Does the case appear to be realistic? . complex and focused? • Does the case present a situation.TEN COMMANDMENTS • Will the case produce the intended learning outcomes? • Are the problem issue (s) presented in the case related to the learning outcomes? • Is the case sufficiently complete.

Are all the elements of a narrative style used in the case? • Is there a sense of story? • Is the reader provided some vicarious experience of the actual events? • Have quotations been used effectively? • Are headings and appendices used effectively? • Has the writer made sound assertions. without over or under interpreting? • Has it been well edited? .

relevant and appropriate in terms of subject matter? • If there are external resources.• Are the events and actions in the case sequenced in a logical order? • Are the events connected with appropriate transitional signals? • Is the content in the case accurate. are they appropriate? .

. Visualising impact of implementation of strategic solutions. Locating problems & long run solutions • Step 6. Identifying symptoms of any problem in the case • Step 3. Gaining familiarity with case facts and context • Step 2. Recognising the problem • Step 4. Finding out causes & underlying factors of the problem • Step 5. Planning strategic actions • Step 7.Steps in case analysis • Step 1.

what is your response/reaction to Jane’s analysis and suggestions? 5. Why would do that? 2. John. What could happen. that might negate/derail your plan? . How would you do that? 4.BAKER’S DOZEN 1. What other approaches did you consider and why did you choose the one you did? 3. and how would you address it. How would you explain that to grandma who never went to business school? 6. What has been overlooked in the discussion so far? 7.

8. 9. 12. 11. What other resources/perspectives might be helpful in this situation? What’s the real problem/opportunity here? What are a couple of enduring principles that we can posit from our case discussion today? What assumptions are you making? In what ways does this case connect to a prior case we have discussed or another course you are taking or have taken? How would you know if your plan of action failed/succeeded in six months’ time? . 10. 13.

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