©2011 REIC

About REIC
W lounded by auLhorţ speakerţ and coach !ohn Alexandrov ln 2004
W Þercelved ln Lhe lndusLry as Lhe ºMercedes 8enz" coachlng
company (Lop 1Ʒ agenLs)
Cur M|ss|onť
ls an lnnovaLlve real esLaLe coachlng and medla company LhaL
creaLes cuLLlng edge coachlng programsţ proven buslness
sLraLeglesţ and dynamlc soclal medla markeLlng sysLemsŦ
We are dedlcaLed Lo promoLlng our servlces wlLh lnLegrlLyţ honesLy
and auLhenLlclLyŦ xcellence ls our sLandard and we are
passlonaLely commlLLed Lo Lhe achlevemenL of your successŦ WlLh
ţ you wlll confldenLly advance Loward Lhe fulflllmenL of your
dreamsŦ
Cur soc|a| med|a adv|ce |s foremost meant to be great bus|ness
adv|ce!
W lacebook user slnce 2004Ŧ
W WrlLLen blogs slnce 2000Ŧ
W WrlLLen and markeLed 3 booksŦ
W reaLed hundreds of coachlng and soclal medla leads for
Lhrough soclal medlaŦ
W reaLed over 100 lacebook fan pages for real esLaLe agenLsŦ
W reaLed dozens of closed leads for real esLaLe agenLsŦ
W LeL's geL lL ouL of Lhe wayŧwhy nC1 use soclal medla?
About 1arred Alexandrov
W @akes too much t|me
W L's Loo hard
W don'L undersLand lL
W L's a fad
W L's annoylng and don'L care whaL oLhers have
Lo say
W L's only for Leens
W 'm only worklng parL Llme
W 'm broke
W !lm Lrled lL and lL dldn'L work
W 'm scared Lo be ºouLŴlnŴLheŴopen"
%oday, %e Only real excuse you ave for not
using social media is.
##m ret|r|ng tomorrow!"
#t#s not you do soc|a| med|aŧ|t#s how we|| you do |t" Ŷ Lr|k Çua|manţ author of
5ocio/nomics
Þeople are maklng hlrlng and buylng declslons dlfferenLly Loday Lhan Lhey dldŧ
W 30 years ago (cable 1v)
W 13 years ago (lnLerneL)
W 3 years ago (soclal medla)
W 3 monLhs ago (soclal search from 8lng and Coogle)
W 30 days ago (soclal relevance score)
omeŴbuyers use soc|a| med|a |n the|r dec|s|on mak|ng process and unt|| you
understand howţ you#|| m|ss out on |nnumerab|e opportun|t|es to be the|r agentŦ
%e Buying Processes.
need a AL1C'
Coogle
webslLe
revlews
Soclal Medla
Ask a frlend / ask a
colleague / use
someone 've used ln
Lhe pasL
Make conLacL
revlews
Make conLacL
all a company [usL
saw/read/heard
adverLlslng on
1v/adlo/8lllboard/ne
wspaper/Magazlne
Jho Uses @h|s
Þrocess (|n genera|)?
ŴC|der
Ŵ |oca|
Ŵ fam|||es
Ŵ not a|ways |ook|ng
for |owest pr|ce
Jho Uses @h|s
Þrocess (|n genera|)?
ŴC|der
Ŵ |oca|
Ŵ fam|||es
Ŵ not a|ways |ook|ng
for |owest pr|ce
Jho Uses @h|s
Þrocess?
ŴNeeds serv|ce r|ght
away
Ŵ respond|ng to an
offer
Ŵ trusts the source
Jho Uses @h|s
Þrocess?
ŴNeeds serv|ce r|ght
away
Ŵ respond|ng to an
offer
Ŵ trusts the source
Jho Uses @h|s
Þrocess?
Ŵ¥ounger
Ŵ mob||e
Ŵ f|rstŴt|me home
buyers
Jho Uses @h|s
Þrocess?
Ŵ¥ounger
Ŵ mob||e
Ŵ f|rstŴt|me home
buyers
1hls wlll never go awayŦ
1hls ls golng away unless
lL ls lnLegraLed wlLh Lhls Ŵ
ŴŴŴŴŴŴŴŴŴŴŴŴŴŴƽ
1hls ls why Coogle ls
worLh 150 blllloo
JollotsŦ L works for Lhe
consumer
ow Successful Agents Are Using Social Media?
1Ŧ 1o be found on facebook ln a professlonal wayŦ
2Ŧ 1o help secure more llsLlngs by dlfferenLlaLlng Lhemselves and Lhelr
markeLlng capablllLlesŦ
3Ŧ 1o drlp on Lhelr pasL cllenLs for free and provlde valuable resources
and lnformaLlonŦ
4Ŧ 1o manage whaL shows up for Lhelr name on CoogleŦ
**MosL agenLs should noL be blogglngţ uslng lacebookţ uslng LwlLLerţ
uslng llnkedln on a regular basls! SLlck Lo whaL works for youŦ
ow Are Consumers Using Social media?
Ŧ kesearch Agentsť
a) f someone searches for you on Coogle or lacebookţ do Lhey flnd
you? WhaL do Lhey flnd? WhaL lmpresslon does lL creaLe?
Ŧ Get upŴtoŴdate |nformat|on on the areas they ||ve |n (or want to ||ve
|n) and free reportsť
a) Soclal medla ls Lhe fasLesL news sourceţ and LhaL news ls easy Lo
shareŦ
3Ŧ @o he|p the|r fr|ends and fam|||es make dec|s|onsť
a) When see someLhlng on lacebook or LwlLLer Lhlnk wlll be of
value Lo my frlendsţ share lL!
b) Þeople are asklng each oLher for advlce on who Lo hlreŦ
*89 Ʒ of buyers]se||ers search for agents on acebook]Goog|e
Jebs|te]8|og]CkM
Ŵdeally on Lhe Wordpress
plaLformŦ
Ŵ nLegraLed wlLh all oLher
accounLs (lacebookţ
Llnkedlnţ eLcŦ)
Ŵ nsLall Coogle AnalyLlcs
lacebook lan Þage lacebook lan Þage
1wlLLer 1wlLLer
Llnkedn Ǝ
Llnkedn
Croups
Llnkedn Ǝ
Llnkedn
Croups
?ou1ube (lf
uslng vldeo )
?ou1ube (lf
uslng vldeo )
Zlllow Zlllow
1rulla 1rulla
AcLlve aln AcLlve aln
Add yourself Lo Coogle Local
Þlaces ulrecLory
(wwwŦgoogleŦcom/places)
Add yourself Lo Coogle Local
Þlaces ulrecLory
(wwwŦgoogleŦcom/places)
Ŵ8|og an average of tw|ce per
week on webslLeŦ
Ŵ Þost b|og to 8ţ @w|tterţ
L|nkednţ L|nkedn Groupsţ
Act|veka|nţ and @ru||aŦ
Ŵ Update acebook]@w|tter
w|th re|evant |oca|
news]art|c|es Ŵ3 t|mes per
week and relevanL
announcemenLsŦ
Ŵ Auto respond to a|| |eads
asklng Lhem Lo connecL on
soclal medlaŦ
Ŵ Pave Llnkednţ Zlllowţ and
1rulla proflles fllled ouL and
ask for LesLlmonlalsŦ
Ŵ8|og an average of tw|ce per
week on webslLeŦ
Ŵ Þost b|og to 8ţ @w|tterţ
L|nkednţ L|nkedn Groupsţ
Act|veka|nţ and @ru||aŦ
Ŵ Update acebook]@w|tter
w|th re|evant |oca|
news]art|c|es Ŵ3 t|mes per
week and relevanL
announcemenLsŦ
Ŵ Auto respond to a|| |eads
asklng Lhem Lo connecL on
soclal medlaŦ
Ŵ Pave Llnkednţ Zlllowţ and
1rulla proflles fllled ouL and
ask for LesLlmonlalsŦ
Coogle+ Coogle+
@he Soc|a| Med|a Arch|tecture that |s k|ght for ŴƷ of Agents
@he more t|me you spendţ the more you w||| be foundŦ
Jho |s th|s r|ght for?
W Very mot|vatedţ aggress|ve
W Above average w|th computers
W L|ke be|ng #connected" a|| the t|me
W Þ|ckŴup techno|ogy qu|ck|y
W L|ke spend|ng |ots of t|me on the
computer f|gur|ng th|ngs out
W as the t|me because they are not
busy enough r|ght nowŦ
Lveryone e|se shou|d be us|ng the fo||ow|ng arch|tectureŦ
f th|s |s you %or
you con hove
somebody do it
for you)ţ great!
@he Soc|a| Med|a Arch|tecture that |s k|ght for Most Agents
Less @|me Spent 8U@ @|me Je|| Spent ƹ kesu|ts
WebslLe WebslLe
lacebook lan
Þage
lacebook lan
Þage
Llnkedn Þroflle
and Llnkedln
Croups
Llnkedn Þroflle
and Llnkedln
Croups
Zlllow Zlllow 1rulla 1rulla
ŴreaLe scrlpLsţ markeLlng plecesţ and
learn Lo pos|t|on yourse|f as a techŴ
savvy kLAL@Ck© uslng your lacebook
page as evldenceŦ
Ŵ Þromote your page Lhrough emall
markeLlngţ newsleLLersţ lnŴpersonţ
webslLeţ and oLher accounLs
Ŵ Spend m|nutes per day flndlng
useful conLenL LhaL oLhers have already
creaLed for you and posL lL Lo your
lacebook fan page (and llnkedln
groups lf you wanL)
Ŵ Pave Llnkednţ Zlllowţ and 1rulla
proflles fllled ouL and ask for
test|mon|a|sŦ
9romote
9romote
9romote
(espec|a||y to
your past c||ents
and sphere of
|nf|uenceŦ)
9romote
9romote
9romote
(espec|a||y to
your past c||ents
and sphere of
|nf|uenceŦ)
Add yourself Lo Coogle
Local Þlaces ulrecLory
(wwwŦgoogleŦcom/places)
Add yourself Lo Coogle
Local Þlaces ulrecLory
(wwwŦgoogleŦcom/places)
Jho |s th|s r|ght for?
Wknows they need to be on soc|a| med|a
or r|sk becom|ng a d|nosaurŦ
W Þrefers NC@ to create content
themse|ves but |s good at know|ng what
the|r c||ents want to know aboutŦ
W Understands the va|ue of #topŴofŴ
m|nd" awareness w|th past c||entsŦ
W Jants to up the|r percentage of on||ne
|eads from to SƷŴƷ of the|r
bus|ness!!!!!
f th|s |s youţ
greatŧfo||ow
the rest of
my adv|ce!
ic Social Media Sites Sould You Use?
Ŧ acebookť
a) 1he 3 sLep process Lo a greaL sLarL on lacebookŦ
b) f you don'L have an facebook buslness page you're aL a dlsadvanLageŦ
Ŧ 8|ogť
a) WhaL are Lhe sLaLs on blogglng?
b) Whlch blogglng plaLform ls besL?
3Ŧ L|nkedn
a) Solldlfy buslness connecLlons
b) urlve Lrafflc Lo your blog
4Ŧ @w|tterť
a) An easy dlsLrlbuLlon plaLform
SŦ ¥ou @ubeť
a) ÞosLlng vldeo and vlrLual Lours lncreases your Coogle ranklng over 30Ʒ
6Ŧ Goog|e+ ??
ere is ow Blogging orks:
W 1he more you blogţ Lhe beLLer chance you have of belng found on lacebookţ 1wlLLerţ Llnkednţ
?ou1ubeţ Coogleţ 8lngţ and ?ahooŦ
W 1he beLLer chances you have of belng found on Lhose slLesţ Lhe more aLLenLlon you wlll geL (lf
you are creaLlng good conLenL)Ŧ
W 1he more aLLenLlon you geLţ Lhe more leads you geLŦ
W 1he more leads you geLţ Lhe more homes you sellŦ
@he more b|ogŧthe more bus|ness we getŦ
eys Lo 8logglngť
1Ŧ ?ou have Lo en[oy wrlLlng and commlL Lo dolng lL conslsLenLly
2Ŧ ?ou have wrlLe abouL a broad range of lnLeresLlng Loplcs
3Ŧ ?ou have Lo choose Lhe correcL plaLform
4Ŧ ?ou have Lo know how Lo promoLe your blog posLs
3Ŧ ?ou have Lo know how Lo opLlmlze your posLs for Soclal Medla and search englnes
If you`re going to.ow?
A) Jordpress (|dea||y the best free opt|on but |earn|ng curve)
8) Þosterous (easy to use and automat|c d|str|but|on)
C) Maybe Act|veka|n (month|y fee but can be very effect|ve)
Jr|te a m|x of property updatesţ vendorsţ commun|ty |nfoţ and op|n|ons on the marketŦ
L|nkednť 1he ºbuslness only" verslon of lacebook
a) CreaL for maklng buslness connecLlons and recrulLlng
b) urlve Lrafflc Lo your blog by [olnlng groups ln your area and posLlng your blog
posLs
c) Somebody changes [obs or locaLlons? onLacL Lhem! (Same for
lacebookŧLhls works! )
@w|tterť 1he easy way Lo dlsLrlbuLe whaL you blog and posL on lacebook
a) 1wlLLer connecLs easlly Lo blogsţ Llnkedn and lacebookţ buL Lake consLanL
monlLorlng Lo bulld a followlng
b) WorLh havlng an accounL and promoLlng your blog because 1wlLLer ls
facLored lnLo Lhe search englne ranklngs
@oo Much @|me for @oo L|tt|e kesu|ts ƹ Not a Good 8us|ness Dec|s|on
¥ou @ubeť A way Lo provlde vlsual conLenL and effecL your search ranklngsŦ
a) vldeo of open housesŦ
b) vldeo of cllenL LesLlmonlalsŦ
Goog|e+ť nLeresLlng so farŦ Cood for people who are already uslng gmall and oLher google
producLs a loLŦ
Ŵ L's noL havlng a slgnlflcanL effecL on lacebook (or LwlLLerţ or llnkedln)Ŧ
Ŵ L's mosLly lndusLry gurus Lalklng Lo each oLher!
Ŵ L ls open for buslness pages (clalm yours)ť hLLpť//wwwŦgoogleŦcom/+/buslness/
acebook!
Why lacebook lnsLead of blogglngţ LwlLLerţ Llnkednţ ?ou1ubeţ for mosL agenLs?
1Ŧ L's eas|er to use for most peop|e and many agenLs are already famlllar wlLh uslng lLŦ
2Ŧ ?ou can manage lL ln ŴS m|nutes a day (copy and pasLe and share)Ŧ Don#t spend more
than S!
3Ŧ L supporLs |ead convers|on and ls a dr|p market|ng campa|gnŦ
4Ŧ L's beLLer Lhan a webslLe because |t supports you Goog|e rank|ng and |s easy to keep upŴ
toŴdate
ifferences between a acebook profile and a acebook
Business Page
acebook
Þrof||e]Þersona| Þage
acebook an
Þage]8us|ness Þage
Þersonal updaLes? ?es no
8uslness updaLes? no ?es
usLomlzed 1abs? no ?es
MarkeL uaLa mporLed? no ?es
LlsLlngs mporLed? no ?es
1esLlmonlals ulsplayed? no ?es
MLS Search ablllLy? no ?es
CpLŴn lorms? no ?es
lree? ?es ?es
acebook Þersona| Þrof||e#s have #r|ends"ţ acebook 8us|ness Þages ave
#ans" Ŷ they are separate from each other so you cou|d have a fr|end on your
prof||e who |sn#t a fan on your pageŦ
acebook!
3 Step Þrocess to a Great Start on acebookŦ
Ŧ Get your acebook fan page]bus|ness page setŴup correct|yŦ
W WlLhouL a cusLom fan pageţ you can'L lead capLureţ enhance your onllne
repuLaLlonţ or provlde Lhe laLesL lnformaLlon wlLhouL spendlng a loL of Llme on lLŦ
Ŧ Þromote the page to your past c||ents and sphere of |nf|uence vla your personal
lacebook pageţ emallsţ phone callsţ emall slgnaLureţ eLcŦ
W need Lo geL 23 fans wlLhln Lhe flrsL few weeks Lo geL cusLom web address
W Add your facebook web address Lo your emall slgnaLureţ oLher maLerlals
3Ŧ Get |n the hab|t of post|ng usefu| |nformat|on to your page on a cons|stent bas|sŦ
W 1hls can be onceŴaŴdayţ or onceŴaŴweekŦ 1here ls noL seL formula and lL ls
dlfferenL for each personŦ
W ºSharlng" oLher people's conLenL on lacebook ls easy Anu keeps you LopŴofŴ
mlnd wlLh your referral parLners
hLLpť//blLŦly/kwfacebooksales
%e Perfect acebook Business Page!
Þrofesslonal pages haveť
a) ?our LlsLlngs
b) Lead apLure forms
c) AuLomaLlcally updaLe MarkeL uaLa
d) ulsplay LesLlmonlals
e) MLS Search
f) Llnk Lo your webslLe/blog
g) Llnks Lo your besL vendors
h) ?our conLacL lnfo
l) A unlque web address
[) Pelpful resources
k) Apps from zlllowţ Lrulla lf necessary
***Stand out |n ||st|ng presentat|ons!!!
Sneak Peak at te New acebook Profile (%imeline)
acebook Þrof||eť lor mosL people Lhls ls your personal accounL Lo sLay ln Louch wlLh frlends
and famllyŦ
W L can be separaLe from your buslness accounL
W ?ou can ºhlde" lL so nobody can flnd lLŦ
wwwŦkLCConnectŦcom
acebook 8us|ness Þageť 1he way Lo fully reallze Lhe beneflLs of belng on lacebook!
hLLpť//wwwŦfacebookŦcom/zackgouldgn
Lead Generat|on on acebook!
Search for omes acebook!
@est|mon|a|s Ǝ Market Data
ow @o Þromote ¥our acebook Þage
1Ŧ ÞuL a llnk Lo your page ln your emall slgnaLure (hLLpť//wwwŦfacebookŦcom/cralgwbarber )
Ŧ Send an ema|| announcement to your database announc|ng the new page
3Ŧ nclude your facebook web address on your markeLlng maLerlalsţ llsLlng presenLaLlonţ
posLŴcards eLc
4Ŧ Get peop|e to comment on or #||ke" your posts so Lhelr sphere wlll see you! Also share
other peop|e#s posts!
SŦ Send a d|rect ma|| p|ece to your past c||ents and ||st ask|ng them to L|ke the pageŦ
?ou are noL a celebrlLy! L Lakes Llme and conslsLency Lo bulld an lnLeresLedţ responslve base
of fansŦ
ow Does |ngham kLAL@Ck @r|c|a Þowers have 47 fans and
+ v|ews on every post she does?
Ŧ tƌs not a|| about you! Þost 4 th|ngs usefu| to every th|ng that w||| he|p youŦ
Ŧ Make |t funŦ n[ect a ||tt|e humorŦ umor |n my exper|ence |s what gets peop|e to |nteract
and en[oy the pageŦ
3Ŧ Þost about once a dayţ but make |t usefu| |nfoŦ
4Ŧ @e|| peop|e about your page and have the ||nk on your ema|| s|gnatureŦ
Sources of Content
hLLpť//realŴesLaLeŦallLopŦcom/
wwwŦpaLchŦcom (selecL your sLaLe Lhen Lown)
Local newspapers
?our loan offlcers
?our aLLorneys (Wynn Ǝ Wynn?)
wwwŦPouslngMaLrlxŦcom
kcmblogŦcom
?our brokerage (wwwŦyouLubeŦcom/kellerwllllams )
wwwŦPouseLoglcŦcom
nnMoneyţ ?ahoo llnanceţ Wall SLreeL !ournal
%ree %ake-Aways
1Ŧ 1he |ess t|me you can spend on soclal medlaţ buL sLlll supporL your
markeLlng efforLsţ Lhe beLLerŦ Are you process #1 or process #2?
2Ŧ ?our accounLs should |ook profess|ona|ţ have lead capLure formsţ and
oLher valuable resourcesŦ L can be beLLer Lhan your webslLe and help
you converL more leads! now how Lo use Lhem Lo converL more leadsŦ
3Ŧ uonƌL feel bad lf you canƌL do lL allŦ MosL people canƌLŦ Make a good
bus|ness dec|s|onţ whlch for mosL people ls puLLlng your Llme and
energy lnLo lacebook flrsL and hlrlng somebody Lo seLŴlLŴup for youŦ
"uestions?
@wo Cpt|ons to Jork w|th Us
Do t ¥ourse|fť 597
ŴP1ML code for your lacebook welcome
Lab LhaL you can lnsLall and edlL yourselfŦ
Ŵ 6 olors schemes Lo choose from (Wţ
8ţ /MAxţ ÞrudenLlalţ Creenţ 8elge)
Ŵ nsLrucLlon documenL on how Lo lnsLall
and edlL your codeŦ
Ŵ nsLrucLlonal vldeo on how Lo lnsLall
and edlL codeŦ
Ŵ Access Lo 1 weblnar per monLh wlLh
!arred Alexandrov for quesLlons and
coachlng on how Lo use your pageŦ
|rst Þerson to
S|gnŴUp Gets
Access to ree
Soc|a| Med|a
Coach|ng for Ŵ
year
|rst Þerson to
S|gnŴUp Gets
Access to ree
Soc|a| Med|a
Coach|ng for Ŵ
year
@wo Cpt|ons to Jork w|th Us
Je Do t or ¥ouť 5497
ŴompleLe cusLom seLŴupţ deslgnţ and
lnsLallaLlon of your lacebook ÞageŦ
Ŵ Welcome Lab
Ŵ 1esLlmonlals Lab
Ŵ Search MLS Lab
Ŵ My LlsLlngs Lab
Ŵ eal sLaLe uaLa Lab
ŴusLom facebook web address connecLed Lo
your webslLeţ Llnkednţ your emall slgnaLureŦ
Ŵ ÞromoLlonal emall you can send Lo your
daLabase Lo geL as many fans asapŦ
Ŵ 8lŴweekly soclal medla coachlng wlLh !arred
Alexandrov
|rst Þerson to
S|gnŴUp Gets
ree Adm|ss|on
to our next
Cert|f|ed Soc|a|
Med|a Lvent
(547 va|ue)!
|rst Þerson to
S|gnŴUp Gets
ree Adm|ss|on
to our next
Cert|f|ed Soc|a|
Med|a Lvent
(547 va|ue)!
%ank you!

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