Building Valuable IP | Intellectual Property | Patent

BUILDING VALUABLE IP

By Dr.Kalyan Kankanala kalyan@brainleague.com www.onlineipcoures.com www.brainleague.com www.sinapseblog.com

THEMES
• • • • Integrated IP protection. Quality of IP and Business. Building Licensable IP. IP Audits and Business value

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© Brain League IP Services Pvt. Ltd., 2011

Highest Value?
• Land • Gold • Information

• Ideas
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Protecting Ideas
• • • • Intellectual Property Abstract Vs. Concrete Ideas Nature of protection Business Value

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© Brain League IP Services Pvt. Ltd., 2011

Species of IP
• • • • • • • • Patents Copyrights Trade Marks Designs Trade Secrets Geographical Indications Plant Varieties Traditional Knowledge
© Brain League IP Services Pvt. Ltd., 2011

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Integration
• What will you protect?

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© Brain League IP Services Pvt. Ltd., 2011

Quality of IP and Business

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© Brain League IP Services Pvt. Ltd., 2011

Why Quality?
• • • • Business and Competitive Advantage Marketability Licensability Valuation

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© Brain League IP Services Pvt. Ltd., 2011

Protection Quality
• Patent Claim
What I claim is a table consisting of a flat piece of wood connected to wooden legs at all four corners.

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© Brain League IP Services Pvt. Ltd., 2011

Protection Quality
• “What I claim is a composition for treatment of pain comprising;
• 10 percent by weight Benzocaine in a tleast in part as the free base; and at least one of propylene glycol and glycerine as a co-solvent”
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Protection Quality
• Trade Mark House of Coffee

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© Brain League IP Services Pvt. Ltd., 2011

Protection Quality
• Software for playing TV on cell phones • Patent/Copyright/Trade Secret

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© Brain League IP Services Pvt. Ltd., 2011

Building Licensable IP

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© Brain League IP Services Pvt. Ltd., 2011

Licensing Opportunities
• Patents
 Single Patent Vs. Patent Portfolio  Grouping and Pooling  Validation and Strength Analysis  Valuation  Potential Licensees  Negotiation  License Execution
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IP Audits and Business Value

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© Brain League IP Services Pvt. Ltd., 2011

IP Audit
• Purpose
          Strategize Invention/Creation Increase IP Numbers Create IP Asset Inventory IP Protection Verification Assess Value of IP Process Review Optimal Utilization Acquisition or Licensing Enforce and Defend Risk Mitigation

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© Brain League IP Services Pvt. Ltd., 2011

How?
• Define the purpose • Study the company • Interviews and Document Review  Result
• Asset Inventory • Process Recommendations • Risk Mitigation Plan • Variable - Based on objective

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© Brain League IP Services Pvt. Ltd., 2011

Case Example 1
• Leading software products company • Markets - USA, Europe, China, Japan and so on. • Patent Infringement suit - USA and Europe • Sales reduce by thirty percent
• What do you think the company did?
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Case Example 1
• • • • Stopped selling in USA and Europe Aggressive patent filing Infringement analysis Another law suit in three years

What do you think the company did now? What do you think the company did now?
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Case Example 1
• • • • IP Audit Policy and Process set up Objective based patent filing Risk mitigation process

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© Brain League IP Services Pvt. Ltd., 2011

Case Example 2
• • • • • Leading Technology Institute Many inventions - Few patent filings Very few commercialized Great talent but dearth of resources New law to enable ownership of public funded research

 Solution?
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Case Example 2
• • • • • IP Audit Policy framed Set up TTO Increase filings Commercialize

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© Brain League IP Services Pvt. Ltd., 2011

Case Example 3
• Pharma Company
• • • • • Innovator company Headquartered in Europe IP Strategy from HQ Very Few filings Set up IP Strategy for India

 Approach?
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Case Example 3
• • • • • • IP Audit Policy/Process Cell set up Training Increase in IP from India Strategy for India
© Brain League IP Services Pvt. Ltd., 2011

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Case Example 4
• • • • • Start up company Makes and sells environment friendly toys Sourcing from traditional craftsmen Five percent market in first two years Want to be market leader

 Solution?
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Case Example 4
• • • • IP Audit Identify IP Protect present and future IP Build a fence

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© Brain League IP Services Pvt. Ltd., 2011

Thank You

For more info: • www.sinapseblog.com • www.onlineipcourses.com

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© Brain League IP Services Pvt. Ltd., 2011

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