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BUILDING VALUABLE IP

By Dr.Kalyan Kankanala kalyan@brainleague.com www.onlineipcoures.com www.brainleague.com www.sinapseblog.com

THEMES
Integrated IP protection. Quality of IP and Business. Building Licensable IP. IP Audits and Business value

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Highest Value?
Land Gold Information

Ideas
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Protecting Ideas
Intellectual Property Abstract Vs. Concrete Ideas Nature of protection Business Value

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Species of IP
Patents Copyrights Trade Marks Designs Trade Secrets Geographical Indications Plant Varieties Traditional Knowledge
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Integration
What will you protect?

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Quality of IP and Business

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Why Quality?
Business and Competitive Advantage Marketability Licensability Valuation

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Protection Quality
Patent Claim
What I claim is a table consisting of a flat piece of wood connected to wooden legs at all four corners.

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Protection Quality
What I claim is a composition for treatment of pain comprising;
10 percent by weight Benzocaine in a tleast in part as the free base; and at least one of propylene glycol and glycerine as a co-solvent
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Protection Quality
Trade Mark House of Coffee

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Protection Quality
Software for playing TV on cell phones Patent/Copyright/Trade Secret

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Building Licensable IP

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Licensing Opportunities
Patents
Single Patent Vs. Patent Portfolio Grouping and Pooling Validation and Strength Analysis Valuation Potential Licensees Negotiation License Execution
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IP Audits and Business Value

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IP Audit
Purpose
Strategize Invention/Creation Increase IP Numbers Create IP Asset Inventory IP Protection Verification Assess Value of IP Process Review Optimal Utilization Acquisition or Licensing Enforce and Defend Risk Mitigation

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How?
Define the purpose Study the company Interviews and Document Review Result
Asset Inventory Process Recommendations Risk Mitigation Plan Variable - Based on objective

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Case Example 1
Leading software products company Markets - USA, Europe, China, Japan and so on. Patent Infringement suit - USA and Europe Sales reduce by thirty percent
What do you think the company did?
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Case Example 1
Stopped selling in USA and Europe Aggressive patent filing Infringement analysis Another law suit in three years

What do you think the company did now? What do you think the company did now?
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Case Example 1
IP Audit Policy and Process set up Objective based patent filing Risk mitigation process

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Case Example 2
Leading Technology Institute Many inventions - Few patent filings Very few commercialized Great talent but dearth of resources New law to enable ownership of public funded research

Solution?
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Case Example 2
IP Audit Policy framed Set up TTO Increase filings Commercialize

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Case Example 3
Pharma Company
Innovator company Headquartered in Europe IP Strategy from HQ Very Few filings Set up IP Strategy for India

Approach?
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Case Example 3
IP Audit Policy/Process Cell set up Training Increase in IP from India Strategy for India
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Case Example 4
Start up company Makes and sells environment friendly toys Sourcing from traditional craftsmen Five percent market in first two years Want to be market leader

Solution?
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Case Example 4
IP Audit Identify IP Protect present and future IP Build a fence

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Thank You

For more info: www.sinapseblog.com www.onlineipcourses.com

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