Greetings
Introductions
Nancy Coldham Don Caverley  James Morton
 

Opening by James Morton

Open Discussion
 

Questions from participants Roundtable style discussion

Closing and Thanks
10/11/2011

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I

believe the Party must be open and transparent  We must be able to see who is really running the party
 

No one should be pulling the strings No one should silence dissent

I

bring experience as a riding president, deputy chair of the Council of Presidents, a Federal Candidate and President of the Ontario Bar Association
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A

real choice between
Big business = Conservatives Wishful thinking = NDP

 Finding

the best ideas

Listening to Canadians and Canadian businesses Studying the best practices from around the world

 Implementing
  

the best ideas

Healthcare Retirement benefits Prudent financial management
10/11/2011

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4

 Inclusion


Welcoming to new Canadians Support of Seniors, Women, Aboriginals (First Nations; Métis; Inuit) Canadian values are Liberal values

 Pragmatic
 

The question is “What is best for Canada?” Not “What fits my ideology”

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Wasted time hoping for a charismatic leader who would magically bring us back to power  Have not made best use of technology  Have fallen behind on fundraising (3:1)  Have not used best practices to optimize our processes  We now have organizational and technological deficits  Our competitors have full time marketing departments  Our competitors utilize message micro-targeting  Our competitors have an identity and philosophy understood by Canadians

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6

 Build

stronger Riding Associations  Focus on Fundraising  Update our Technology  Use our Resources More Effectively  Competitive Candidate Races  Make the Council of Presidents integral

BE PROUD LIBERALS!
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7

 EDA
 

should be at the core of the community

Participate in local events Coverage in local papers

 Continue

to communicate with members  Expand membership and revenue

Victory Fund

 Expand
 

use of existing tools

Liberalist Liberal University

 Improve

Party support and resources available to the EDA
10/11/2011

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8

 Time

for an elected National Fundraising Chair, with a seat on the board  Increase the fundraising base  Maximize local, provincial and national efforts  More effective, coordinated work with professional and volunteer staff
We must always be ready for the next election!

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10/11/2011

9

 Update

our technology  Update our business processes  Optimize use of limited resources  Extend use of tools like
   

Liberalist Email and phone blast tools Riding websites Candidate websites

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10/11/2011

10

 Money

is down  Professional staff is reduced  Make better use of constrained resources
  

Liberal University – online training – is a good start Liberalist – our central information store Liberal.ca – new social media capabilities

 Build

a Talent Bank of our skilled Liberals

Skill sets, volunteer interests and needs

 Consolidate

multiple databases using better Business Intelligence and Reporting
10/11/2011

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 Local

candidates drive better teams and improved fundraising  EDA’s should elect candidates  Limit or eliminate appointments, even for “stars”

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12

 CoP

should be an effective way to channel EDA objectives to National Board  CoP should be an integral part of policy and review process, providing input to the board  The CoP should not be a place for the Party President to simply give direction

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13

 Let’s

open the call and talk together  What are your ideas?

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 Talk
 Get

is cheap! What can we do next?

involved with your EDA  Attend the Biennial Convention  Determine which executive candidate will best reflect your ideas for the party  Support James Morton for VP, English  If you have not already, join the Victory Fund

Be a Proud Liberal
Support James Morton for National VP, English 10/11/2011

15

 Thank

you for participating  The ideas discussed in this call have been recorded and may become a part of James’ campaign
 Contact

James at www.jamesforvp.ca  Donate at www.jamesforvp.ca  Renew your membership  Become a part of the Victory Fund

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10/11/2011

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