Oracle Data Integration: Improving Information Agility
Mark Rabne
Senior Regional Sales Consultant Mark.Rabne@Oracle.Com

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Oracle Confidential

Agenda • Why Unified Information Management is key to Information Agility • Oracle‘s Data Integration Offering & Strategy • How Unified Information Management impacts IT and the Business • Customer Case Studies • Summary © 2009 Oracle Corporation Oracle Confidential 5 .

Connect information across mixed sources and targets. business processes. reliable. Up-to-date Information Integrate bulk data in realtime across data warehouses. and authoritative data for improved.Business Challenges Managing Information Requires Accessible. available. and secure. data marts. MDM applications. BI applications. actionable business insight. quality. Trusted Information Ensure information consistency. Up-to-date. and Trusted Information Q: Why can‘t I see the reporting results that I need for all my inventory? Q: Why are my applications referring to last weeks retail sales numbers? Q: Why do I have so many duplicate copies of my customer data? Why isn‘t it accurate? Accessible Information Ensure information is connected. © 2009 Oracle Corporation Oracle Confidential 6 .

Data Mart PeopleSoft. SAP Custom Apps Files Excel XML OLAP Fragmented Data Silos Slow Performance Out of sync Poor Data Quality Missed SLAs © 2009 Oracle Corporation Oracle Confidential 7 .IT Challenges to Unifying Information What is it costing you to unify your data? Custom Analytics Business Intelligence Enterprise Performance Data Replication Data Warehousing Data Federation Data Hubs SQL Custom Data Access Custom Reporting Packaged Applications Data Migration Data Silos Data Marts Batch Scripts Java OLTP & ODS Systems Oracle Data Warehouse. Siebel.

Agenda • Why Unified Information Management is key to Information Agility • Oracle‘s Data Integration Offering & Strategy • How Unified Information Management impacts IT and the Business • Customer Case Studies • Summary © 2009 Oracle Corporation Oracle Confidential 8 .

Where Does Data Integration Fit? Essential Ingredient for Information Agility SOA Business Intelligence Data Integration Enterprise Data Warehousing Master Data Management Oracle Confidential .

Oracle Data Integrator Enterprise Edition (ODI-EE) Optimized E-LT for improved Performance. which is part of Fusion Middleware Oracle Confidential 10 . Productivity and Lower TCO Legacy Sources E-LT Transformation vs. E-T-L Application Sources Data Warehouse Declarative Set-based design Real Time Change Data Capture Planning System OLTP DB Sources High Speed Batch Data Movement Application Pluggable Knowledge Modules © 2009 Oracle Corporation ODI-EE is part of ODI Suite.

Matching & Merging © 2009 Oracle Corporation Oracle Confidential 11 .Oracle Data Quality Ensure Data Quality as Part of the Integration Process ODI EE Better Data Visibility Tighter Data Control Greater Data Accuracy Visual Data Quality Tools Oracle Data Profiling Metadata Profiling of Source & Target Oracle Data Quality Duplicate Detection.

SOA native MDM.Oracle Data Integration Suite Comprehensive solution for Data Integration • Comprehensive • Optimized Performance with E-LT • Improved productivity • Lower TCO • Open. SOA Platforms. Java-based. BAM. Applications Data ELT/ETL Data Migration Data Federation Data Replication Data Governance Oracle Data Integration Suite Process Manager Data Integrator Human Workflow Data Services Master Data Service Bus Data Profiling Data Grid Data Quality Heterogeneous Data Sources © 2009 Oracle Corporation Oracle Confidential 12 . Business Intelligence.

Integrated Platform from Storage to Scorecard Business Process Management Application and Data Services Transaction Processing Services Business Intelligence Services Content Management Services Collaboration Services Information Management Oracle BI Foundation OLAP OLTP Oracle Data Integration Suite ETL/ELT CDC Data Federation Data Services Data Quality Master Data Oracle Data Warehousing Appliance Mining Partitioning Modeling SQL Tooling RAC OLTP Data Warehouse OLAP Cube Content Mgmt File System Real-Time Data Feed © 2009 Oracle Corporation Oracle Confidential 13 .Unified Information Strategy from Oracle Complete.

Agenda • Why Unified Information Management is key to Information Agility • Oracle‘s Data Integration Offering & Strategy • How Unified Information Management impacts IT and the Business • Customer Case Studies • Summary © 2009 Oracle Corporation Oracle Confidential 14 .

Improving Information Agility Oracle Data Integration as part of the Fusion Middleware family Unique Design Advantage Complete Integrated Best of Breed Hot Pluggable Agile and Intelligent for Business Efficiency and Innovation for IT © 2009 Oracle Corporation Oracle Confidential 15 .

Reduced IT Costs Lower TCO for integration and migration projects Unique Design Advantage Consolidate and Integrate Agile and Intelligent for Business Efficiency and Innovation for IT Eliminate Custom Code Improve Performance © 2009 Oracle Corporation Oracle Confidential 16 .

Reduced IT Costs Lower TCO for integration and migration projects Consolidate and Integrate • Reduced IT costs through consolidation and data migration Eliminate Custom Code Improve Performance © 2009 Oracle Corporation Oracle Confidential 17 .

Data Warehousing Using ODI Reduces costs by consolidating Data silos Load Transform Capture Changes Incremental Update Data Integrity Aggregate Export Cube • • • • Analytics Heterogeneous sources Heterogeneous targets Any Data Warehouse Flexible data loading – Incremental load – Changed data capture © 2009 Oracle Corporation Operational ------------- Data Warehouse Cube Cube Metadata • Slowly changing dimensions • Data integrity and consistency • Data lineage Oracle Confidential 18 .

Data Migration Using ODI Bulk Load Data To Ease Application Migration Initial bulk load CDC for synchronization Transformation to new application format CDC for loopback synchronization CDC ------------- CDC • Bulk-load historical data to new application • Transform source format to target • Synchronize new and old applications during overlap time • Capture changes in a bidirectional way (CDC) © 2009 Oracle Corporation Old Applications New Application Metadata Oracle Confidential 19 .

multiple systems Informix to Oracle) • Consolidate ERP (PeopleSoft HR/Payroll.Verizon Reduces costs through consolidation Challenges • Streamline and automate business Results Using Oracle Data Integration • Projected cost savings of $400M in 3 processes around new hire on boarding • Provide better business insight and manage Years • Significantly reduced the hardware footprint FiOS supply chain • Lower the cost of rewriting SAP. Decommissioning SAP). PeopleSoft through combined SOA+ ODI • ODI + SOA helped to build out a shared & Legacy interfaces (about 209) through custom code • Lower the cost of IT infrastructure from services layer which helped provide greater flexibility • Consolidate database (DB2. • In addition the program helped to decommission Cystal and Cognos and adopt Oracle BIEE © 2009 Oracle Corporation Oracle Confidential 20 . Sybase.

Eliminate Custom Code Improved flexibility and declarative design lowers implementation costs Consolidate and Integrate • Reduced development costs through declarative design • Pre-integrations (Knowledge Modules) for faster time to value Eliminate Custom Code Improve Performance © 2009 Oracle Corporation Oracle Confidential 21 .

Declarative Set-based Design – “The WHAT” Provides significant reduction in custom coding Conventional ETL Design • ODI provides Declarative Setbased Design. simplifies number of steps • Benefits: • Significantly reduce the learning curve • Streamline access to non-IT pros • Shorten implementation times • High performance every time ODI Declarative Design 1 Define 2 Automatically Generate What Dataflow You Want Define How: Built-in Templates © 2009 Oracle Corporation Oracle Confidential 22 .

100+ Pluggable Knowledge Modules – “The HOW” For Faster Time to Value. Native Functions. Key to Flexibility. Modularity. Native Journaling / CDC • Tailor to an organization‘s existing best practices • Ease administration work • Reduce cost of ownership © 2009 Oracle Corporation Oracle Confidential 23 . and Extensibility Knowledge Modules Architecture Reverse Journalize Load Check Integrate Service Engineer Metadata Reverse Read from CDC Source From Sources to Staging Constraints before Load Transform and Move to Targets Expose Data and Transformation Services W W S S W S Staging Tables Load CDC Journalize Integrate Check Error Tables Target Tables Services Sources Sample out-of-the-box Knowledge Modules SAP/R3 Siebel Log Miner SQL Server Triggers Oracle DBLink JMS Queues Check MS Excel TPump/ Multiload Oracle Merge Siebel EIM Schema Oracle Web Services DB2 Journals DB2 Exp/Imp Oracle SQL*Loader Check Sybase Type II SCD DB2 Web Services Benefits • Leverage Database Optimizations: Native SQL. Native Loads.

Financial Case Study: Interbank Reduced Development Costs for ETL Challenges • Improve loading of data warehouse • Being able to correctly profile each client Results Using Oracle Data Integration • Increases development productivity by at least 50% • Increases market share by 50% by being based on the risk • Improve the integration of banking systems. collection systems. and front office systems • Modernize batch exchanges and EDI able to correctly profile each client based on the risk • Produces data interfaces that are better interfaces toward real time documented and easier to understand • Executes loading process that used to take eight hours in less than two hours despite dramatic increases in data complexity of the transformations © 2009 Oracle Corporation Oracle Confidential 24 .

improved overall responsiveness Eliminate Custom Code Improve Performance © 2009 Oracle Corporation Oracle Confidential 25 .Improve Performance Real-time data warehousing for real results Consolidate and Integrate • High volume performance for bulk data movement through ELT • Real-time feeds.

no network hop • Takes advantage of existing hardware “E-LT” Extract Load Transform Transform © 2009 Oracle Corporation Oracle Confidential 26 26 .Optimized Data Loading through E-LT The key to improved performance and reduced costs Conventional ETL Architecture Extract Transform Load • E-LT provides flexible architecture for optimized performance • Benefits: Lookup Next Generation Architecture • Leverage Set-based transformations • Improved performance for loading.

Changed Data Capture Enables Real-time Data Warehousing • Change Data Capture provides real-time updates of mixed data sources without impacting performance • Benefits: • Improved performance for extraction – delta based • Operates in near-real time • Timeliness of data © 2009 Oracle Corporation Oracle Confidential 27 27 .

marketing Results Using Oracle Data Integration • “Having access to key business metrics and merchandising teams to have access to near real-time data so that they could make timely. In short. • Even highly complex transformations are handle our high-volume loading and transformation requirements in near real time.Overstock. Oracle Data Integrator gave us the ability to make better decisions and better manage our bottom line. more intelligent business decisions. and millions of daily transactions © 2009 Oracle Corporation Oracle Confidential 28 .com Real time Enterprise Data Warehouse Challenges • Wanted to enable sales. finance. automated • Supporting several terabytes of data stored in the enterprise warehouse. • Wanted to know at any point in time if in real-time is no longer a fantasy.” • Found a way to ensure that data warehouse company performance is meeting the target metrics. • Needed a data integration product that could was constantly updated.

Ensure Compliance Improve Business Insight © 2009 Oracle Corporation Oracle Confidential 29 .Business Benefits of Unified Information Management Agile and Intelligent for Business Unique Design Advantage Adapt to dynamic conditions Agile and Intelligent for Business Efficiency and Innovation for IT Reduce Risk.

Ensure Compliance Improve Business Insight © 2009 Oracle Corporation Oracle Confidential 30 .Improve Agility for your Data Re-use information for improved business performance Adapt to dynamic conditions • Connect SOA + Data Integration for improved flexibility and agility of business processes Reduce Risk.

Bulk Data Services Provides business processes integration and improved re-use Oracle SOA Suite • Decouple business apps from underlying data-centric applications Oracle BPEL Process Manager Business Activity Monitoring Web Services Manager Business Rules Engine Enterprise Service Bus • Recombine existing services and app components instead of new development • Benefit Oracle Data Integrator ODI Knowledge Modules Transform. Services Changed Data Capture Data Services • Enables efficiencies in transformation. all at improved performance ODI Connectivity Framework Bulk Data Processing © 2009 Oracle Corporation Oracle Confidential 31 . data synchronization. data loading.

exception handling • Seamless data integration from difficult to manage • Non-standard approach required coding paradigm. accurate Results Using Oracle Data Integration • 75% improvement of Business Process inventory information across over 800 stores • Lack of visibility to errors to the business • Higher cost and time to delivery of new value Execution • Together with Oracle SOA Suite (Oracle • Current state was complex. didn‘t scale. standards based integration approach • Closed loop processing using BAM and Data Integration combined eliminated ordering/replenishing inventory errors by reducing inaccurate data © 2009 Oracle Corporation Oracle Confidential 32 .Ross Stores Data Warehouse Agility ‗for Less‘ Challenges • Hard to consolidate consistent. process visibility. and BPEL PM) provided business optimization. inconsistent error handling heterogeneous sources leveraging SOA helped to create a more flexible.

invoke data cleansing rules.Impact of Clean Data Reduced risk and ensure compliance Adapt to dynamic conditions • Improve data quality. Ensure Compliance Improve Business Insight © 2009 Oracle Corporation Oracle Confidential 33 . data profiling Reduce Risk.

business insight Human Workflow BPEL Process Manager • Trusted data © 2009 Oracle Corporation Oracle Confidential 34 .Data Quality Lifecycle Ensure Data Quality as Part of the Integration Process • Data Quality and Profiling provide cleansing of data as part of integration process Integration Process Sources Target Static Check • Benefits: • Risk reduction from bad data Flow Check Data Quality Process Errors Errors Corrections Error Recycling • Compliance – where information flows • Improves visibility.

avg order (better targeting. • Better profile and detect issues with data month by improving data quality • Saved $1M in acquisition: company had bad among multiple systems • Remove duplicates and eliminate errors data • Increased direct/inside sales productivity • Increased number of sales (more calls per associated with better identifying customer data day).Leading Online Job Placement Firm in North America What‘s the Return on investment for Clean Data? Challenges • Integrate data across multiple systems. Results Using Oracle Data Integration • Increased overall revenue by $2M in one including legacy acquisition infrastructure. messaging) • Increased cross-selling: Cross-divisional lead sharing • 280% revenue growth in 3 years © 2009 Oracle Corporation Oracle Confidential 35 .

ensure pervasive reach of BI/EPM applications to multiple source systems Reduce Risk. Ensure Compliance Improve Business Insight © 2009 Oracle Corporation Oracle Confidential 36 .Improving Business Insight with Data Integration Improved Data Lineage – better trusted data Adapt to dynamic conditions • End-to-end data lineage .

Improve Visibility of Unified Data Oracle Data Integrator EE & Oracle BI Planning & Budgeting Analytic Dashboards Oracle BI EE. Essbase & ODI EE Metadata-driven Data Lineage Planning & Budgeting Data Warehouse/Data Mart © 2009 Oracle Corporation Oracle Confidential 37 .

Oracle Data Integrator ―By using Oracle Data Integrator. © 2009 Oracle Corporation Oracle Confidential 38 .Lower TCO for Performance Management Using Oracle Data Integration Oracle OnDemand. Oracle Hyperion Planning. greatly reduced the risk of error associated with manually entry. and aggregate financial information from two distinct systems and swiftly load data into our Hyperion Planning application. By automating the data integration process and eliminating manual steps. transform. we have saved time and resources. and have more confidence about the data critical to our key planning and decision making processes.‖ . we were able to extract.

Summary: Improving Information Agility Using Oracle Data Integration Unique Design Advantage Agile and Intelligent for Business Efficiency and Innovation for IT © 2009 Oracle Corporation Oracle Confidential 39 .

Next Steps 1. Align business demands and IT requirements for data initiatives – Ask ―What If‖ questions 4. Assess the existing and future needs of data across your enterprise 5. Unify enterprise information for improving information agility 2. Leverage Oracle Partners and Oracle Professional Services Oracle Confidential . Leverage E-LT and Change Data Capture for realtime BI/DW 3.

Additional Customer Examples Global Case Studies .

Red Prairie Inventory systems Oracle Data Integration Solution Benefits • Simplified the end-to-end data integration with all their core IT systems and database platforms to reduce the total cost of ownership of their order replenishment and cataloging • Benefited from the Oracle advantage in batch processing.Order Replenishment. and help integrate data across SAP. bulk data transformation for increased performance • Successfully leveraged SAP and Teradata integration to phase out legacy systems and ultimately reduce costs . Online Catalog J. Crew Business Challenges • Order replenishment for online catalog system • Define new corporate standard for data integration • Better integrate data across 175 retail stores and 52 outlet chains IT Challenges • Replace antiquated home-grown solution of scripts • Teradata bulk data support.

Sales and Marketing Data Warehouse Nestle Business Challenges • • Hard to consolidate consistent. orders. stock. in light of the Anticipate future errors to the business • Higher cost and time to volume of production data strong increase in the delivery of new value IT Challenges • Manage a data warehouse for operational transactions and marketing information • Lack of high-value-added actionable data on clients. Oracle Data Integration Solution Benefits • Provided 100GB of actionable data to the business users • Replaced weekly insertion with daily recording of change in status with time imprint for all clients—allowing for more effective client follow-up. accurate inventory Enable the marketing and CRM team to better target information across over 800 multiple 50 countries its campaigns and activities across store chains • • Lack of visibility toreporting challenges. resulting in improved user communication . for example • Improved response times by transferring reporting processes to the data warehouse • Improved reactivity for restocking requirements thanks to daily updates on stock quantity and value for each store • Provided overall view of the status of business processes. etc.

oracle.com/fusionmiddleware11g • Oracle Data Integration on oracle.com/products/middlewar e/odi/docs/odiee-datasheet.com/middleware http://www.com http://www.html • Data Integration Events http://www.oracle.com/technology/product s/oracle-data-integrator/index.oracle.oracle.com/dataintegration • Technical information available at: http://otn.com/goto/odi • Oracle Fusion Middleware on OTN http://blogs.oracle.For More Information Quote Attribution Title.oracle. Company Get Started • Visit the Oracle Fusion Middleware 11g web Resources • Datasheet: site at http://www.oracle.com/events © 2009 Oracle Corporation 44 .pdf • Blog: www.

Hands-On ODI Workshop Columbus.rabne@oracle.com . OH – October 6th Contact: mark.

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