CONTENTS HISTORY  INTRODUCTION  VISION AND STRATEGY  4 P’S OF NOKIA  .

Nokia offers wide range of mobile devices with the experience in music. Nokia started as pulp. It also provides the services for network operators. It’s the leading manufacturer of mobile devices. imaging. It is currently 5th position most wanted brand in the world. gaming and lot more . rubber and cable manufacturing company to a major manufacture of mobile devices. incorporated in 1967.ABOUT NOKIA       Nokia is Finland based company. video. .

from roots in paper. and cables. as mobile phone use booms. the company is the world leader. The move to mobile : 1968-1991. the newly formed Nokia Corporation is ideally positioned for a pioneering role in the early evolution of mobile communications. Nokia’s first century : 1865-1967. Nokia makes the sector its core business. Mobile revolution : 1992-1999.HISTORY      The history of Nokia goes back to 1865. rubber. Nokia now : 2000-today. nokia sells its billionth mobile phone as the third generation of mobile technology emerges. . By the turn of the century. in just over 100 years Nokia becomes a powerful industrial conglomerate.

Nokia cell phones are always leaders in race. The company also provide accessory which come along with handset.INTRODUCTION    Nokia offer number of models. .

 Vice chairman is Dame Marjorie Scardino.  .PRESENT CEO Jorma Ollila is CEO and Chairman of Nokia company and Royal Dutch Shell.

Trusted customer relation. With the help of Ovi store . Provide innovative technology. applications and lot more can be done. .we can download latest tracks .VISION AND STRATEGY      Fulfill the need to communicate. Best mobile devices provided all over the world.mailing.

Nokia has come up with perfect prices for each and every consumer segment. it also started focusing on low cost mobile in rural areas. Promotion : Provides information to consumer through variety of media. . super markets.4P’s OF NOKIA     Product : Nokia comes up with innovative phones almost every six months. And Nokia mobile phones are very easy to access now-adays. Price : A key factor in selling a product. Place : There are sold in mobile stores. the advertisement that nokia comes up are successful and various sale promotion scheme like offering discount on special occassions. It offer wide range of mobile phones of great variety with various design and high quality. shopping malls etc .

MAJOR COMPETITORS .

Emerging Competitors .

MARKET SHARE .

education and entertainment.Nokia Join Hands with Tata Docomo to Offer Ovi Life Tools  Nokia India today announced that it has signed a Memorandum of Understanding (MoU) with the Tata Docomo to offer Ovi Life Tools specifically created for the emerging markets to plug information gaps in the areas of agriculture. .

Nokia is associated with the kolkata knight riders as the title sponsor.PROMOTIONAL   The brand ambassadors are Shah rukh khan & Priyanka chopra. .

SOME NOKIA PHONES MODELS .

PRODUCT INNOVATIONS MODELS .

Thank you  Presented by Ms. A. Sai poornima .

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