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Click To Edit Doing Femto Right: Master Title Style Replicating WiFis Success with Femto

Ritesh Bansal Kumar


Solution Architect Worldwide Service Provider Mobility Center of Excellence

MWC-2010 Presentation

2010 Cisco Systems, Inc. All rights reserved.

Cisco Confidential

NDA Presentation

Successful Wireless Technology


Successful Technology
High Data Speeds and Capacity Ubiquity Cheap

Wi-Fi

Femto Strengths
Full Mobility with Macro Reliable and Secure Power Efficiency Licensed Spectrum Management of User Experience Enables Managed Environment*

Wi-Fi + Femto = Unbeatable Combination


MWC-2010 Presentation 2010 Cisco Systems, Inc. All rights reserved. Cisco Confidential

Femto Positioning

Complements Macro
Improved Coverage for users Cost Efficient Backhaul Model Willingness to pay and how much?

Personalized Experience
New Revenue Streams Creates stickiness, Service bundling User willing to pay premium

MWC-2010 Presentation

Balance Femto Positioning to both sides of the equation.


2010 Cisco Systems, Inc. All rights reserved. Cisco Confidential

Femto Drives Communication Convergence


Home Enterprise Macro

Hotzone

MWC-2010 Presentation

2010 Cisco Systems, Inc. All rights reserved.

Cisco Confidential

Context Aware Services Auto-provisioning and Centralized Management RF Interference and Self-Healing Policy and Security Varied Home Network Environment 4

Operators have Unique Differentiators to Make Femto More Successful


Killer (Technology) Application
Consumer Value What is missing today?

Enterprise
Follow the Money

Thoughts:
End-user Presence Simplified home networking Home Machine-2-Machine, Home Remote, Gaming: Real-time, secure

Enterprise Experience: Integrated


Workforce Experience, Visitor Experience

Managed SMB: Additional revenue


stream

Open APIs: Let people innovate Density increase with LTE: Coverage
solution with smaller cell-size

Focused areas: Cruise, Emergency

Framework Exists: Support on all phones,


seamless coverage with wide area

Ecosystem Collaboration: Efficiencies


to bring price down, Inter-operability

Usage Expansion: E.g. Home Remote


Control by working with low power devices

Ecosystem: Smart devices; Integrated with


Wi-Fi, DSL, Set-top box..

Scale
Reap the Benefit Economies of Scale
MWC-2010 Presentation 2010 Cisco Systems, Inc. All rights reserved. Cisco Confidential

Pervasive
Devices and Clients
5

Summary
Operator with combined strategy for licensed and unlicensed spectrum will have most optimum cost. Using Femto to focus on user experience will provide operators with key differentiation. This requires an architecture play integrating existing network, home, enterprise, devices and content. Cisco is leveraging its strengths in all these areas to enable operators to offer unified user experience.
MWC-2010 Presentation 2010 Cisco Systems, Inc. All rights reserved. Cisco Confidential

More on Cisco SP Mobility @ http://www.cisco.com/go/mobile

MWC-2010 Presentation

2010 Cisco Systems, Inc. All rights reserved.

Cisco Confidential

Join the Cisco Service Provider Mobility Community


Collaborate and communicate with Mobility industry leaders Find answers to business and technology questions Participate in user-driven discussions and learn from peers and experts worldwide Share unfiltered opinions and perspectives Stay up-to-date on the latest industry news, trends and buzz
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Discussions
Polls

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Online Collaboration

Resear ch
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www.myciscocommunity.com/community/service/spmobility
MWC-2010 Presentation 2010 Cisco Systems, Inc. All rights reserved. Cisco Confidential

Mobility Is Not Just Mobile


Its about Experience

MWC-2010 Presentation

Cisco Mobile Solutions for Service Provider http://www.cisco.com/en/US/netsol/ns523/networking_solutions_market_seg 9 ment_solution.html


2010 Cisco Systems, Inc. All rights reserved. Cisco Confidential