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The most popular Fried Chicken in America
Each Year KFC , sells billions of pieces of Fried Chicken
Kentucky 5/5/12 .Harland Sanders was once nothing more than a gas station operator in Corbin.
In 1930 Harland Sanders opened his first Restaurant 5/5/12 .
Harland Sanders decided to open Restaurant in front room of his gas station.Harland Sanders had a variety of different jobs. The restaurant was called Sander’s court & cafe In 1952 First Franchise was opened 5/5/12 .
VISION To be the leading integrated food services group in the “Asia Pacific Region” based on consistent Quality Products and exceptional customer focused service. 5/5/12 .
MISSION Finger Licking Good 5/5/12 .
SWOT ANALYSIS 5/5/12 .
Employee loyalty. 5/5/12 . Rank highest among all chicken restaurants chains.STRENGTH • • • • • Multi branding strategy for YUM! Goodwill and Reputation. Global expansion.
Competition is high in the industry.WEAKNESS • • • • • Franchise cost is high. Lack of localization strategy. 5/5/12 . No defined target market. It takes time to market new product.
New variety. Expansion due to rising economy (Continual Growth) Large youth population.OPPORTUNITIES • • • International appeal to American product. Introduction of new products. • • 5/5/12 .
McDonalds. Pizza Hut. Local suppliers are minimal.THREATS • Foreign products are currently fashionable but interest could decrease. Many fast food competitors such as Burger King. Consumer health food trend. etc. 5/5/12 • • • .
For example keeping in mind the Indian tastes buds KFC launched a fierier “ZINGER BURGER”. q q 5/5/12 . tastes and preferences. Got an edge since chicken is a staple dish and is taken more frequently in Asian countries.GOALS FOR INDIAN KFC q Reducing the psychic distance by handling over of operations to local people so that customers could relate to them more easily. Able to adapt to cultural differences.
• • . The target customer of KFC [upper. middle and above] are health conscious and hence to cater to their interest Kentucky fried Chicken changed its name to KFC.• More accustomed to take out food over the counter. Price sensitivity of the two economies drove KFC to introduce menus that were 5/5/12 easy on the consumer’s pocket.
HUMAN RESOURCE POLICY IN KFC q Hiring and retaining the right employees is critical to the success of your restaurant's operation. q 5/5/12 . Here you'll find news and research on getting the most from your human resources processes.
administration. health & safety. marketing. q Accountable for implementing and maintaining all Company policies and procedures in relation to operations.Restaurant General Managers : The Restaurant General Manager is accountable for creating and running an energetic and valuable work environment. training and development. q 5/5/12 . customer service. cash handling. human resources. purchasing.
human resources. customer service. marketing.Assistant Managers: The Assistant Manager is responsible for assisting the Restaurant General Manager (RGM) in creating an energetic and valuable work environment. training and development. q Also responsible for ensuring all Company policies and procedures are followed in relation to operations. cash handling. which is committed to serving the best chicken at the fastest speed and with a smile. administration. health & safety. q 5/5/12 . purchasing.
5/5/12 . Food Service Team Members: Responsible for putting the crunch in the coating and the zing in the Zinger…the cook’s main task is to prepare and cook the irresistible KFC products! The cook must also maintain the cleanliness of the cooking area as well as the quality of product and speed of preparation. leadership and operational support to 8-10 KFC Restaurants within a defined Area.Area Manager: Area Managers are accountable for providing coaching.
q Trainee Managers help with day-to-day running of the restaurant. Human resources.Trainee Managers: Responsible for assisting the Restaurant General Manager and Assistant Managers in creating an energetic and valuable work environment. which is committed to serving the best chicken at the fastest speed and with a smile. purchasing. q 5/5/12 . administration and training & development policies are followed. customer service. cash handling. and need to ensure that all operations. marketing.
benefits package and salary scale”. for two years it scoured the management teams across various industries and offered senior executives of companies like Coca Cola attractive benefits 5/5/12 q .Recruitment and Selection at KFC q KFC’s recruitment strategy is “To offer employees high-quality options such as potential for advancement. When KFC was looking for senior executives who could run a business. company reputation.
no senior position was vacant.Contd… q Executives are promised quick advancement on their jobs. and apparently given such incentives to join that most of the people offered jobs joined KFC even though they were told before hand that at immediate present. Hence. KFC’s attractive salary and 5/5/12 benefits package is an effective lure for q .
paid vacation and a group legal plan. KFC also believes in promoting from within. is a medical coverage and prescription benefits. life and disability insurance. as it encourages employees to perform well on their jobs.Example of Recruitment • Among the benefits package that KFC offers. dental coverage. telling them that they in fact can go from being just a team 5/5/12 • .
Hence. The company also strongly believes in 5/5/12 diversification. • • . the age factor is definitely an issue of concern for recruiters at KFC.Example of Selection • KFC management strongly believes that hiring young people and later training them is the way to a successful organization.
and hiring and keeping female and minority-group executives. KFC admits that it actively tries to recruit and promote women and minority members in middle and top 5/5/12 management ranks.Contd. we can safely assert that KFC believes in eliminating the glass ceiling. • From this.. • .
5/5/12 q q . performance sheets. Free Meals depending on the level of the employee and how much they perform there job good.REWARD SYSTEM q KFC reward there employees in terms of Promotion. Incentive. Payoff . At management level they award them in the form of Promotion. For example: if the employee have a target to increase the sale with in the given time period.
q q 5/5/12 . q Operation level activities play a big role the growth of the KFC. at operation level they have prizes you can win for being best employee that month. like a Free meal or a Day off with pay..Contd. So at this level motivation factor have importance for the employees. Bonuses are given to the employees.
all employees receive extensive training provided through using blended learning techniques. E-learning. 5/5/12 ü ü ü . On-the-job. Formal classroom.TRAINING q At KFC.
Cash handling. 5. All Shift Supervisors/management participate in KFC Global Training curriculum (40 core competencies).Food safety. 3.All team members receive comprehensive training in the following areas: q 1. knowledge and experience to operate our successful restaurants. The training is designed and facilitated by accredited professionals (internal and external) to ensure all Shift Supervisors/Management gain the skills.Stock control. 4. 2.Food preparation. q 5/5/12 .Customer service.
. .Leadership development. .Coaching skills.Food safety. .Culture. 5/5/12 .First aid training.Interaction management. the company provides comprehensive training in the following areas: . . .Human resources. workplace health & safety.q In addition.Fire safety. .
The appraisal process is separate from the disciplinary process The emphasis of the appraisal process is on finding ways to improve performance and resolve problems through joint discussion.linked with the subordinates. Managerial staff is evaluated and assessed by using proper evaluation method. q q q q q . KFC uses the 360 degree evaluation method because it provides 5/5/12 the following advantages. identifies the needs of improvement directing to the right path. If some operational staff member is working well then reward is given at the spot in the form of employee of the day.PERFORMANCE APPRASIAL q KFC gives value to its employees. The senior manager .
Contd. q Regular communication between managers and their staff : mutual feedback and a clearer view of the responsibilities of their staff. q Staff member are encouraged to become directly involved in setting their own job related objectives and finding out when they need support in order to achieve them. 5/5/12 .. possible areas for development and how these relate to departmental plans and the Organization's Strategic Plan.
q q q . abilities and achievements of staff to be recognized and recorded. All staff has the opportunity to discuss any problems 5/5/12 and agree solutions. performance and contribution.Contd… q Appraisal provides the opportunity for the work. feelings and suggestions in a confidential atmosphere. Staffs are able to express their opinions. All staff (appraisers and appraises) has the opportunity to give and receive feedback on their role.
q q Chicken is bought at a set weight (i.e. Bucket is used to help keep chicken remain crisp. by absorbing the moisture.Reasons behind the crispy chicken Cooking is done at 200 degree Celsius for the 1st minute and then lowering to 120 for the remaining cooking. 5/5/12 . in cooking. q q 11 herbs and spices is used. 650 to 750).
ü Fresh Raw material is ordered after this point.Inventory Method LIFO(Last In First Out) ü Every product has a consumption period if that period is exceeded the product is thrown (Time not specified by KFC). q A Inventory Point is set and material is used upto that specific point. ü 5/5/12 .
Problems Faced By KFC Customers Ø Long ques. Ø 5/5/12 . Customers keep sitting in kfc for a long time.
R FO U YO G IN K N UR ION HA YO NT T TE AT PRESENTED BY: D Ritika Katoch IN K 5/5/12 .