DEFINITIONS

Amity Business School

• Communication is any means by which thought is transferred from one person to another. • Communication is the sum of all the things one person does when he wants to create understanding in the mind of another. It is a bridge of meaning. It involves a systematic and continuous process of telling , listening and understanding.

•The creation of shared understanding through interactions among two or more agents. writing or signals. signs. behavior. speech. •The successful transmission of information through a common system of symbols.Amity Business School •The process by which information and feelings are shared by people through an exchange of verbal & nonverbal messages. .

writing or signals. signs. behavior. •The creation of shared understanding through interactions among two or more agents. •The successful transmission of information through a common system of symbols. . speech.Amity Business School •The process by which information and feelings are shared by people through an exchange of verbal & nonverbal messages.

• 55% of meaning is conveyed through facial expressions. • 38% of meaning is paralinguistic (the manner in which the words are said).Amity Business School THE MEHRABIAN MODEL OF COMMUNICATION • 7% of meaning is in words that are spoken. .

impression . customer relations.Amity Business School According to studies conducted at Harvard University. and at the Carnegie Institute: Only 15% of a person’s success is technical skills 85%depends on excellent communication skills and extremely good interpersonal relations Michael Levin [renowned psychologist and behavioral trainer] Emphasizes the need to improve interpersonal. people to people skills.

. ambiguity and rumors which can cause conflicts and tensions. • To prepare workers for a change – reengineering processes and culture. • To develop information and understanding among all workers –group effort. cooperation and job satisfaction.OBJECTIVES OF COMMUNICATION Amity Business School • To discourage the spread of misinformation. • To improve relationships (social &organizational) by keeping the communication channels open & accessible. • To encourage the subordinates for rendering active participation and brain-storming. • To foster motivation.

Amity Business School PRINCIPLES OF EFFECTIVE COMMUNICATION • What is the objective of communication? • Who will receive the communication? • Under what circumstances the communication is taking place? • How will the recipient react to the communication? .

Amity Business School Amity Business School ENHANCED PROFESSIONAL IMAGE IMPROVED STAKE – HOLDER RESPONSE CLEARER PROMOTIONAL MATERIALS QUICKER PROBLEM SOLVING STRONGER DECISION MAKING EFFECTIVE COMMUNICATION INCREASED PRODUCTIVITY STRONGER BUSINESS RELATIONSHIPS STEADIER WORK FLOW .