BY: Komal Lalvani Tarang Baheti

Sunil Bharti Mittal, founder, Chairman and Managing Director of Bharti Group.

. The ³Man with the Midas touch´.³The most ambitious telecom entrepreneur in India.´ ³Wireless wonder´ (by Fortune magazine).

. He was interested in business from his teenage days.` ` ` ` Sunil Bharti Mittal born on 23 October 1957 in Ludhiana. Punjab. He completed his Bachelor Degree from Punjab University and Masters from Harvard Business School Sunil did not want to follow his father¶s footsteps. He belonged to an influential political family.

000 at Ludhiana city. But by 1979. he realized that the potential to scale up this business was limited. . After that he moved to Mumbai and the next chapter in the Mittal saga was of making money out of recurrent power cuts in Delhi he started import and selling and distribution of generators in New Delhi and Mumbai. So in 1980 he sold his bicycle parts factories .` ` ` ` In 1976 Sunil got together with his friend and started manufacturing and selling components of bicycle with borrowed capital of Rs.20.

` ` ` By 1982. Mittal had started a full-fledged business selling portable generators for suzuki motor¶s imported from Japan and that gave him the chance to involve himself in activities like marketing and advertising Things went smoothly until the government banned the import of generators as two Indian companies were awarded licenses to manufacture generators locally. as only bulky rotary phones were available to Indian users that time. Thereafter during a trip to Taiwan he came across electronic push button phones. . He sensed an opportunity.

` ` ` And thus Sunil Mittal was one of the first Indian entrepreneurs to identify the mobile telecom business as a major business area. In 1982. he Formed Bharti Teletech Ltd and started manufacturing push button phones in technical tie-up with Siemens AG of Germany This was the first experience of Indian consumers with modern age telecom. .

His company is now one of the largest manufacturers of telephones in the world. Mittal was making fax machines. ` In 1983-84 he established Bharti Healthcare Ltd to manufacture capsules ` By the early 1990s. cordless phones and other telecom gear. ` .

Sunil secured rights to serve New Delhi.` ` ` ` In Sunil Mittal life turning point came in 1992 when the Indian government was awarding licenses for mobile phone services for the first time. Mittal clinched a deal with the French telecom group Vivendi. Two years later. . Bharti Cellular Limited (BCL) was formed to offer cellular services under the brand name AirTel. One of the conditions for the Delhi cellular license was that the bidder have some experience as a telecom operator. In 1995.

Sunil Mittal has turned his attention to new opportunities such as Retail. The company is also instrumental in bringing down the high STD/ISD. cellular rates in the country by rolling the countries first private national as well as international long-distance service under the brand name ³IndiaOne. .` ` ` Within a few years Bharti became the first telecom company to cross the 2-million mobile subscriber mark.´ After establishing Bharti AirTel as the largest telecom service provider among the private telecom operators in India. Agri-exports and Life Insurance.

the countries first ever undersea cable link connecting Chennai in India and Singapore. the company entered into a joint venture with Singapore Telecom International for a $650-million submarine cable project. U.` ` ` In 2001. NIS Sparta and created Bharti Comtel Formed a retail joint venture with Wal-Mart Stores Inc.S. In July 2006. based world's largest retailer in November 2006 . he attracted many key executives from Reliance ADAG.

IT Man of the Year Award 2002 from Dataquest and CEO Of the Year. in 2007 ` . ³Asia Businessman of the Year 2006´ Award by Fortune magazine. Chosen as one of the top entrepreneurs in the world for the year 2000. ³Entrepreneur of the Year 2004´ award by Ernst & Young.` ` ` ` Becomes First Entrepreneur from India to Join Elite Ranks of Babson¶s Academy of Distinguished Entrepreneurs. 2002 Award (World HRD Congress). America's second longest-running business magazine Selected for ³Padma Bhushan Awards´.

` ` ` ³Those who try hard with lot of passion. . eventually WIN´ ³Doing what you like and loving what you do´ ³I personally believe India¶s time has come´.

. since he thought moving to metros like Mumbai could fetch him good opportunities to shine in business. ‡ Flexibility and Adaptability: Adapting to situation and being flexible in taking risks. ‡ Opportunity Seeker: He left Ludhiana.‡ Idea Generator: Mittal came out with another idea of selling µpush button phone¶ in India which out-dated bulky phones which were already in use. ‡ Initiator: He was the first mover in telecommunication sector in India. ‡ Competent: Bharti enterprises have tied-up with AXA group of France to form Bharti AXA group. ‡ Innovator: He found that in a country like India cellular phone services sector can hit the bull when it is given in lower price.

´ .` ON HIS SUCCESS: ³I think it is a combination of vision. divinity and good business sense. making telephones. trading in copper. of setting up a large enterprise that can influence markets. mobile telephony always dreamed of making it big. In whatever business I got into ² bicycle parts.

His ability to think big and execute it flawlessly His ability to rope in big players with deep pockets (like SingTel.` ` ` ` ` ` ` His entrepreneurial ability. Warburg Pincus & Siemens) His vision and deep faith in himself Ability to take decisions amidst uncertainties Reading customer mind and predicting the future consumption trend Keep your speed double to the change in market . Vodafone.

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