A STUDY ON STUDENTS PREFERENCE TOWARDS GOOGLE SEARCH ENGINE WITH SPECIAL REFERENCE TO PORUR

S. Sathushra Versatile Business School

INTRODUCTION OF THE STUDY
‡ The search engine plays a very important role in this technological world. ‡ Different types of search engines are Google Yahoo AltaVista Bing ‡ This is the study about the student¶s preference towards Google search engine and its important features.

. language translation. book search etc.GOOGLE INTRODUCTION ‡ Began in 1997 ‡ By Larry Page and Sergey Brin ‡ "Google" originated from a misspelling of "googol´. ‡ Its in mount view ‡ It is an web search engine ‡ It hunt for text in Web pages ‡ It also contain image search.

OBJECTIVE OF THE STUDY ‡ To study about college students preference towards Google search engine. ‡ To know about the satisfaction level of the students towards Google search engine. . ‡ To identify attracting feature of Google from which students perception preferred.

‡ The respondents are only from college students . which has the problem of respondents not given factual information occasionally. ‡ There is no comparative study made.LIMITATIONS OF THE STUDY ‡ The sample taken for the study was only 50 ‡ Primary data has been collected using questionnaire.

. This may help the company to decide upon their new ventured.SCOPE OF THE STUDY ‡ The study is conducted to know the students preference towards Google search engine. ‡ The research focuses on the several features of Google search engine which may help the company in further development of the search engine services.

RESEARCH METHODOLOGY ‡ ‡ ‡ ‡ ‡ Type of research Data type Sample size Research instrument Statistical tools ‡ ‡ ‡ ‡ ‡ Descriptive Primary data 50 Questionnaire percentage analysis. weighted average ‡ Porur ‡ Area . chi ± square.

CHART .

Respondents Preference towards Google search engine 50 40 30 20 10 0 Yahoo Google Alta Vista Bing .

Best search engine 45 40 35 30 25 20 15 10 5 0 Yes No .

Satisfaction Level Of Google Search Engine 2% 0 0 42% 56% Highly Satisfied satisfied Neutral Dissatisfied Highly dissatisfied .

Doodles 12% yes No 88% .

Google images 45 40 35 30 25 20 15 10 5 0 yes No .

Statistical tools .

‡ H1: (Alternative hypothesis) Age is having influence towards Google search engine.Chi. Hence H1 is Accepted.square To find age and preference towards Google search engine among the students ‡ Ho: (Null hypothesis) Age is not having influence towards Google search engine. Age is having influence towards Google search engine .

WEIGHTED AVERAGE METHOD The weighted average method is calculated for the satisfaction level of Google search engine among the students.5 12.9 12.3 12.7 12.2 12.8 12.1 12 Reducing the cost Reducing the time Eco friendly User friendly .4 12.6 12. Weighted average 13 12.

FINDINGS ‡ It has been exhibited that 86% of the respondents are giving more preference towards Google search engine. ‡ Majority of respondents (88%) are like doodles provided by the Google search engine. . ‡ 100% of the respondents says Google is a best search engine ‡ Nearly 56% of the respondents are highly satisfied with Google search engine.

‡ Translation feature provided by Google can be more effective. ‡ E ± Book can be categorized in subject wise and it will be more helpful for the user. it helps the user to download the file faster.SUGGESTION ‡ Loading time can be decreased. .

I came to the conclusion that Google search engine plays a vital role in student¶s community in accessing information from various parts of the world. . ‡ Google search engine helps to read more smoothly.CONCLUSION ‡ As a result of my study. and at the same time allows the reader to overflow with the information in a more smoothly manner from one point to the next.

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