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JOINT VENTURE BETWEEN MARUTI AND SUZUKI
Guided byMrs. Garima
Submitted byApurv Bhardwaj BBA (V SEM) R0912011047
has been the leader of the Indian car market for about two decades. as a Government company with Suzuki Motor Corporation of Japan holding 26 per cent stake. Its manufacturing plant. with a capability to produce about half a million vehicles. . a subsidiary of Suzuki Motor Corporation of Japan. Maruti Suzuki India Limited (MUL) was established in Feb 1981 through an Act of Parliament.000 units per annum. 1983. (MUL) is the first automobile company in the world to be honoured with an ISO 9000:2000 certificate. Start selling the first vehicle from 14 Dec. garners major share of automobile market in India and. It was entrusted the task of achieving the following: Modernization of the Indian Automobile Industry. It has completely revolutionized the Indian car market and has brought out numerous models to cater to every section of society.50. Maruti Udyog Ltd. Production of vehicles in large volumes Production of fuel efficient vehicles.INTRODUCTION Today.. located some 25 km south of New Delhi in Gurgaon. Maruti Suzuki India Limited previously known as Maruti Udyog Limited is the premier car company in India. MUL was established in Feb 1981 through an Act of Parliament. has an installed capacity of 3. The company entered into collaboration with Suzuki Motor Corporation of Japan to manufacture cars. Maruti Suzuki India Limited.
Suzuki Motor Corporation increased its stake on two occasions (26>> 40 >> 50 >> controlling stake and brought it to 50 per cent in the mid 1990s (and to 54% with privatization in 2002). a mini multipurpose van. Maruti s first customer. First Customer Mr.000 units per year. . over the next decade. The Joint Venture agreement was signed between Government of India and Suzuki Motor Company (now Suzuki Motor Corporation of Japan) in Oct 1982. there were only two other car companies in India and the total size of the Indian passenger car market was a measly 40. The company went into production in a record time of 13 months and the first car was rolled out from Maruti Suzuki India Limited Gurgaon in December. 1983. Harpal Singh. When Maruti began operations in 1983. From the start. 1983. Each of these models was an instant draw with the Indian consumers. an entry sedan and a SUV. Maruti caught the imagination of Indian car customers and launched four new models. Indira Gandhi on December 14. including a hatchback. proudly received the keys of the Maruti 800 car from the Prime Minister Smt.Suzuki was an obvious choice because of its unparalled expertise in small cars.
_ Continuous technology up gradation while maintaining human values. Objective of Maruti Suzuki India Limited: _ Customer services & product innovation tuned to diverse need of individual & corporate dinette. . _ Progressive globalization & achieving international standards. _ Moreover Maruti is a reputed Company and it provided me a great platform for my growth. Objective of Student: _ To know the various product and services of various automobile companies. For any study deciding the objective is the most important step which defines the activities to be undertaken and the individual to focus on the important issues. _ Efficiency & effectiveness built on ethical practices. _ To know the method of dealing. used in day-to-day life and which plays an important role while working in automobile company.OBJECTIVE An objective is defined by the actual identification and description of an existing condition that requires consideration for improving the overall performance of the organization. It gave me the opportunity of proper exposure. _ To know the terms.
HYPOTHESIS Type of research a) Research design .Descriptive research b) Data type .Personal schedule d) Method of data collection Survey e) Research instrument Structured Schedule .Primary Data c) Contact method .
What is your preferences A.e. This survey does not include any questionnaire of any big list of questions. Q.What is your budget to buy a new car? a)1-3 lakhs b) 3-5 lakhs c) more than 5 lakhs . Q.Maintenance D.What is the reason for selecting the particular brand? Its suites to ur budget You likes its dealings and services Your friends says it s best None of these Q.Fuel efficiency B.Power/Size C.QUESTIONAIRE I have done a survey regarding the selection of brands.Cost/Price Q.Which brand would you prefer to buy? a) Maruti Suzuki India Limited b) Hundai Motor India Limited c) Honda Siel Car India Limited d) Tata Motors Ltd. This was a simple survey that includes only few simple questions i.
Which brand do you have right now? a) Maruti Suzuki India Limited b) Hundai Motor India Limited c) Honda Siel Car India Limited d)Tata Motors Ltd.Which is your first car? a) Maruti 800 b) Maruti Suzuki omni c)Maruti Suzuki Vitara d) none of these Q. Q.From which finance company would you like to finance your new vehicle? a)HDFC b) SBI c) PNB d) ICICI Q.Is the Product/service provided to you are satisfactory? a)Yes b) No Q.Are offers on prices effects your buying? a)Yes b) No c) May be Q-How many vehicles (Four-Wheeler) do you have right now? a)1 b) 2 c) more than 2 Q.Q.Do you consider resale value of your Vehicle? a)Yes b) no c) may be .