PHOTO BOOKS

APPLICATION OF THE
FUTURE
New Story – Photo Books
The future market of digital printing and
photography

Keeping pictures in traditional photo albums

means arranged copies and album pages. With
Photo books You are making a real book with Your
own pictures and Your own text. The resulting
book is being printed on a XEROX digital printer
and binded.
New Story – Photo Books
The future market of digital printing and
While the sale of traditional photo
prints is expected to stagnate, the
business of printing photo books will
achieve exponential growth.

“50% Total annual growth rate, 2005-2010”

(Source: InfoTrends Photo Merchandise Study –
December 2007)
Using digital images
“What will happen with digital
images? What’s going to be
done in the future?”
    35% will make a photo
book
    37% will share images via
web

8
Trends in the U.S.
6% has made an online
order of personalized
photo products
(photo books, cards,

Current Market

58 million U.S. Potential

households with digital
cameras and internet
Market
connections
*Source InfoTrends
Trends in Serbia
The number of internet users in Serbia has
reached a critical mass of 25% or 1.500.000
citizens older than 18 years (data without
Kosovo) which guaranties „that out there is
someone” with whom You can
communicate, who will notice and follow
Your business, as far as it’s a good quality,
or who will visit Your corporate web site.
Trends in Serbia
Digital cameras are
a trend. The results
are showing that
digital camera is
now twice more
present in Serbian
households
(14.2%) than in
Source: GFK Omnibus – December 2007
It’s not only Photo books

•This is a new category of non-silver halide

photo products (also known as Photo
merchandise, Photo specialty...), which consists
of calendars, posters, photo books
•One example: promotional calendars is a
1.3B$ business.
Photo Books
Total Annual Growth Rates, 2007-
2010

Source: InfoTrends Photo Merchandise Study – December 2007

Market of Non-Standard Photo
Services
Photo Products Selling
Revenues

Source: InfoTrends Photo Merchandise Study – December 2007

Different Packages
•Photo Book Software
•Hard cover, Soft cover, Custom
cover
•5x5, 10x10, 8.5x8.5 , 8.5x11, 11x8.5
•Calendars Software
•12x18,11x17, 11x17 CF, 8.5x11, CD
Cal
•Cards Software
•Folding: 5x7,4x5.5,
•Postcard: 5x7,4x5.5, 4x8,
•Composite 8.5x5.5, 8.5x11
•Wallet cards,
Photo Books Software –
Concept
Delivering the highest level of customization
•

for books and calendars:

– Customer can “fast track” a book in less
then 5 minutes.
– Can select a “book template”.
– Can select a “page template”.
– Can create each page and save as
template.
– Can move objects back and forth, change
or redo.
– Text in any language and font can be
placed any ware (including within
calendar dates) including copied from
Simple User Interface
Photo Books Software –
Concept
Images/text in any place, any size
Easy to use drag’n’drop interface
Adjustable page layout, background,
frames...
Size changing, cropping, brightness, black
and white mode, sephia...
Support for any font, any OS (almost all
languages)
Built-in image enhancement tool for
printing
Images can be used as backgrounds.
Once Created…
•User clicks “Send to ABC”, software
generate a 300DPI (resized) vector PDF
which is uploads to licensees FTP server
•Licensee’s online shopping cart will open,
•Use isn't bothered with upload time.
•Vector PDF:
üFonts print at highest DPI
üAny font on users OS / in any language
üTagging- Works with image enhancement server
solutions.
üTagging- other tagging required features
The Simplicity
 Professional Solution
•

• Focus on digital printing

• No need to license server components
• Simple integration with available back end
• solutions. (NGP, Free Flow, Ultimate, OA,
Duplo)
• Fully privet labeled
• Fast implementation
• Multi lingual software
Offering New Values
End User - Flexibility and high level of
•

customization
• Licensee - Lower cost of deployment and
maintenance
– Low on bandwidth and storage
– No need for new/designated hardware (server
component)
– No need to adopt new backend or workflow
solutions
– Easy to upgrade and change
Variety Of Solutions
• Home to Store – used by customers
to make and upload personalized
photo products from comforts of
their homes.
• In Store (Kiosk) – used by clients
and/or employees for easy making
photo products in the company
space
• As an option, management console is considered
for in-store workflow
• Both solutions are easy integrated
in
Software Licencing
Home-To-Store (Online Ordering)
The manufacturer fully customizes the application
(Mac/Windows) for the licence user. The licence
users are free for unlimited software distribution via
online programme downloading and/or disc
distribution. The Customers are
downloading/installing the software on their
computers and creating, personalizing i uploading
from home. Software is using the end-users OS and
it’s making a protected print-ready vector PDF file
which is uploaded directly on the licence users
server and it’s ready to print. The uploading
process itself is starting the shopping cart where
Software Licencing
In-Store Ordering
The manufacturer fully customizes the in-store
version which runs under Windows and only
mouse is needed. Private marks/customization
matches the at-home version so there is a
consistent solution. The In-store version nudi
the possibility of a kiosk look touch screen,
wizard interface so that the end users can fast
and easily make photo products in a couple of
seconds. In-store version includes also The
Order Management Module which solves
charging and printing querries.
Web To Print Implementation
Variety Of Solutions
• Fully customized software for making
photo books, cards, calendars... Used
by licence users to make and upload
photo products .
• Multilingual and localized versions.
• Easy integration with other
solutions(XEROX Free Flow...)
Photo Books Printing –
Every Photo Lab or Print house which
considers entering the business of printing
Photo albums/Photo Books, must consider
business and production aspects of such
endeavor and and how they are going to
differentiate themselves from the
competition.
Photo Albums – Marketing
 Define the targeted audience -
professional photographers ; digital
printshops; marketing; graphic
designers; retail selling

 Develop direct approach campaigns;

 Define album types for the targeted

audience: size, finishing, number of
Photo Albums – Marketing
Challenges
§ Develop a marketing plan for the
promotion of the new service:

• web site to attract direct sales;

• create an affiliation program with

partners who will promote the
service via their access points to
their customers (web site, other
means)
Photo Albums – Marketing
Challenges
 For your direct approach to end
customers, need to determine the
payment procedures - it is
recommended to integrate the
payment/credit card clearance with
your existing web system (if exists).
Photo Albums – Production
 Define the implied production aspects of
the business based on your marketing
decisions.
 Need to create content materials for the
album types you decide to promote – this
includes:

• base templates for album page layouts;

• background images;
• image frames;
• masks;
• clip art elements etc.
Photo Albums – Production
 Software solution: DigiLab, M-Photo...
 Determine printing techniques for the inner
pages and for the album covers(XEROX
Phaser 7760; DocuColor 242/252/260;
DocuColor 5000...)
 Determine album binding types and either
select outsourcing for the binding or purchase
the relevant binding equipment

+ + =
Thanks!
Questions?