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Automobile industry

Represented by Jayati Maiti Yogesh Sangle Sandeep kaur Srikant Chetttier Sujith Mohanan Swapnil Potphode Constance Rodrigues

Introduction
Two wheelers generally consists of three segments Mopeds, Motorcycles and Scooters. Two wheelers have played a pivotal role in the rising growth of the Indian automobile industry

History
Indian two wheeler market stands 2nd largest in the world. Continuously growing at an alarming rate of 25%. Indian two wheelers started in the 1950 s and gave a spectacular growth. It stands next to China and Japan in terms of wheelers produced and domestic sales figures.

Tenth largest in the world with an annual production of approximately 2 million units

Automobile

Two Wheeler

Three wheeler

Passenger vehicle

Commercial vehicle

Trends in Automobile Sector


Vehicle Sale in India - segment wise market share

Two wheelers Passenger vehicles Commercial vehicles Three wheelers

Two wheelers manufacturing companies


Hero Honda Motors Ltd Bajaj Auto TVS Motor Company Suzuki Yamaha Mahindra Royal Enfield

Overview of companies

Hero Honda motors ltd is the world largest manufacturer of two wheelers based in india. The company is a joint venture between India hero group and Honda motors group that began in 1984. Today every second motor cycle sold in the country is a hero honda bike. It is manufactured globally but the two of this are based at gurgaon and dharuhera which are located in haryana and the latest manufacturing plant is based in the hill state of Uttarakhand.

Bajaj Auto is a major indian vehicle manufacturer started by Rajastani merchant. The company is headed by Rahul Bajaj (Chairman),Rajiv Bajaj (MD). It is based at pune,maharashtra with plants in chakan(Pune),waluj(Aurang abad) and Pantnagar(Uttaranchal). It came into exitence in 1945 as Bachraj trading corporation pvt ltd.

TVS motor is the 3rd largest two wheeler manufacturer in india and one among the top ten in the world. The company has 4 plants located at Hosur and Mysore in south india and at Himachal pradesh in north india and 1 at Indonesia. It was founded in 1978. A technical collaboration with the Japanese auto giant resulted in the jointventure Ind Suzuki Limited in 1982 between Sundaram Clayton Ltd and Suzuki Motor Corporation.

Market share of Two-wheelers


Royal Enfield, 0.5 Yamaha, 2.54 Suzuki, 2.76 TVS, 14.19 Mahindra, 0.59 HMSI, 12.63

Hero Honda, 46.76

Bajaj, 19.57

Distinctly Ahead

HISTORY OF BAJAJ AUTO LTD.


BAL was initially started by a Rajasthani merchant. It came into existence on November 29,1945 as M/S Bachraj Trading corporation pvt. Ltd. It started off by selling imported two and three wheelers in India. This organization obtained a manufacturing license from the govt. in 1960 It holds a market share of approx 20% over all two wheeler industry and a phenomenon 71% share. Currently in125250 cc category. It has a joint venture with Kawasaki and 31.72 % stake in Australian based company KTM

Group of Companies
Bajaj Auto is the flagship of the Bajaj group of companies. The group comprises of 34 companies and was founded in the year 1926. These are few of the companies in the group Bajaj Auto Ltd. Bajaj Holdings & Investment Ltd. Bajaj Finserv Ltd. Bajaj Allianz General Insurance Bajaj Allianz Life Insurance Co. Ltd Bajaj Financial Solutions Ltd. Bajaj Auto Finance Ltd. Bajaj Allianz Financial Distributors Ltd. Bajaj Auto Holdings Ltd.

PLANT LOCATIONS IN INDIA


Waluj - Maharashtra Chakan - Maharashtra Plant Nagar - Uttaranchal

OVERVIEW OF THE PLANT


Emerged in the Automobile Industry in 1960 with a two wheeler vehicle called VESPA Under license of Piaggio of Italy. Presently a manufacturer of 2 wheelers namely Pulsar, Avenger and Discover. Won several awards for quality delivery and excellent service. Automated Guided Vehicles(AGV) are used along with a manpower of 1000 employees. There is no formation of trade unions

Pulsar DTS-i boomed in the market in 2001.Its150cc, 180cc, 200cc, 220cc have done wonders in their market segment. 90% of the manufacturing components are from vendors while some spare parts are manufactured by Bajaj Auto itself. Excellent infrastructure and various leisure facilities are available for the employees.

Key suppliers
Bajaj auto has approximately 198 suppliers for their raw materials. Some of the key suppliers are :JBM- Frames MRF & Dunlop - tires

Dealers:
Bajaj has total of approx 498 dealers 1500authorized service stations and 1400 rural outlets

Inventory policyBajaj auto maintains seven days inventory. All the Mediators are connected with each other through IT linkage to know exact status of delivery of goods.

Distribution network
Due to extensive distance from manufacturing plant from West Bengal to north-east India, there exist a depot in Khadakpur with capacity of housing 800 vehicles.

Distribution network
Siliguri Malda Chakkan Waluj Pantnagar Dehranpur Kolkata Badhamann Khadakpur Durgapur Bankura Asansol

There are similar depots in Punjab , Rajasthan and southern India.

BCG Matrix
Stars Pulsar 150cc & 180 cc
Question

Discover 135cc Pulsar 220 cc & 300 cc

Cows Discover 125cc CT 100

Dogs Xcd 125cc, Platina, Pulsar 200 cc, Avenger & Kristal

Bajaj's unit sales for FY 2010 - 2011


400000 350000 300000 250000 200000 150000 100000 50000 0 August September November February January December October March April June May July Bajaj's unit sales for FY 2010 - 2011

Research on ..... Bajaj Pulsar

Introduction of Bajaj pulsar.


Bajaj Pulsar is a motorcycle brand owned by Bajaj Auto in India. Bajaj pulsar was launched on 24th Nov 2001.

Variants in Bajaj Pulsar


After its 150cc and 180cc variants, Bajaj Pulsar has upped the power meter to 200cc & 220cc, 135cc.

Features
Engine Power Torque Transmission Suspension Brakes Tires Wheelbase Weight Fuel capacity 135/150/180/220 cc Air-cooled, oil Cooled, four- stroke cycle,2-4valve,SOHC, single piston, kick start / electric start 21.04 hp (15.69 kW) @ 8,500 rpm (220 cc version) 19.16 Nm (14.13 lbft) @ 6,500 rpm 5-Gear Front: Telescopic fork, 135 mm travel Rear: Nitrox gas assisted shock Absorbers, 90-115 mm travel. Front: 240/260 mm (disc) Rear: 130/230 mm (Drum/Disc) 17" tube/tubeless 1320-1345 mm 120-149 kg (dry) 122-152 kg (wet) 8-15 lt.

4P s of Bajaj Pulsar

Targeted at the Youth segment The Bajaj Pulsar has been designed and styled as a mean masculine robust machine. Sporty Looks Supreme Performance Riding Comfort. More than a million units of Pulsar were sold by November 2005. With monthly sales of more than 48,000 units in June 2009, Pulsar is the leader in the 150 cc segment in India with a market share of 43%.

Product Analysis
Brand Name : Bajaj Pulsar DTS-SI Specification All black engine Aerodynamics Flaps. Black lit LCD digital speedometer. Twin slashed LED tail lamp. Safety Features: New......illuminates the road brighter. The multi reflector tail lamp along with rear number plate illuminator enables visibility from distance to others on the road that ensures safer night driving. Brighter and wider front fork with increased wheel base gives the bike better road holding and balancing characteristics.

Pricing Strategies
Pricing Strategy Bajaj Auto follows Market Skimming strategy for Pulsar. 1. To price Pulsar at the levels which its major competitors like Hero Honda, TVS and Yamaha have priced their products. 2. The high price of the product communicates the superiority of Pulsar over its competitors.

Place
. Under Placing Activity Bajaj Auto Ltd. uses Pull strategy for Pulsar. Distribution Channels: 1- Manufacturer-Retailer-Consumer. 2- Market Coverage: Bajaj Auto Ltd. has a wide network of dealers in urban and semi urban regions.

Promotion
Bajaj used to convey the feeling of Indianess in the ads. With the punch line Hamaara Bajaj , Bajaj drove into everybody s hearts and the title of Naye Bharat Ki Naye Tasveer added a great Value to its bikes. But recently ,its punch line i.e. Hamara Bajaj got converted to Inspiring Confidence Bajaj is always known for its ads without a wellknown brand ambassadors

Product life cycle of Pulsar

Research on Bajaj Pulsar

Questioneers on Bajaj Pulsar

Rate the best thing about Bajaj Pulsar


Bajaj Pulsar

20

20 Price 18 Mileage Maintenance 18 Looks Comforts

24

Do You Know About Bajaj Pulsar?

100 80 60 40 20 0 Yes No Series 1

Brands Ranking
BRANDS Bajaj Yamaha Hero Honda TVS Royal Enfield Suzuki Kawasaki RANKS 40 20 15 7 3 8 7

Is Bajaj Pulsar a Fuel Efficient Bike?


Agree Disagree 85% 15%

Is after sale service Important ?

Important Not required

Which brand bike would you prefer?

60 50 40 30 20 10 0 Bajaj Pulsar Karizma ZMR 57 43

Being the leading manufacturer of two & three wheelers market BAL (Bajaj Auto Ltd) has been providing the best of the class models at competitive prices. Most of the Bajaj models come loaded with the latest features within the price band acceptable by the market. They regularly update the low price bikes with the lastest features like disk-brakes,anti-skid technology and dual suspension,etc.