TOURISM PLANNING & DEVELOPMENT

LESSON 2

PLANNING

TYPES OF PLANNING

‡Tactical Planning ‡Strategic Planning

*setting GOALS, *developing STRATEGIES, *outlining TASK & *SCHEDULE to accomplish the goals.

‡It also involved three important aspect such as: * SYSTEMATIC *IMPLEMENTING * EVALUATION

TOURISM PLANNING
‡*It begins with strategic planning, creating long term plans like Tourism Master Plan or Tourism Policy.

TOURISM PLANNING
‡* A continual process of research & development decision to create & sustain tourism in the region.

SUSTAINABLE DEVELOPMENT
‡ *Development that meets the needs of the present w/o compromising the ability of the future generations to meet their own needs.

LIFE CYCLE OF TOURIST ATTRACTIONS
‡1. Introduction ‡2.Growth ‡3.Maturity ‡4.Decline

ELEMENTS OF EFFECTIVE & EFFICIENT TOURISM DEVELOPMENT
1.Organizational Structures 2. Tourism related legislation & regulations 3. Education & Training Programs 4. Availability of financial capital 5.Marketing & Promotion programs 6.Travel facilitation, customs &

REASONS FOR PLANNING
‡1. To hold development to a particular level in order to maintain the integrity of the area. ‡2. To have rigid development plan to which developer must confirm. ‡3. To develop new attractions to stimulate new growth.

BARRIERS TO PLANNING
‡1.Many people are against planning especially, free enterprise. ‡2. It is expensive. ‡3. Tourism industry is complex & diverse. ‡4. Tourism is characterized by few large businesses &

TOURISM PLANNING PROCESS
‡1. Background Analysis phase. ‡2. Detailed research & analysis phase. ‡3.Synthesis phase. ‡4. Goal setting, strategy selection & objective setting phase. ‡5. Plan development phase.

STANDARDS IN DETERMINING A DESIRABLE TOURISM PROJECTS USE BY PUBLIC SECTOR AGENCY.

‡ Economic Contributions ‡ Environmental Impact ‡ Social Cultural Impact ‡ Competitive Impact

‡ Developer & Operator Capabilities ‡ Compliance with policies, plans & programs ‡ Equity

STEPS IN THE TOURISM PROJECT EVALUATION & ANALYSIS SYSTEM

‡1. Prefeasibility Study ‡2. Site Analysis ‡3. Market Analysis

‡ 5.Cost/ Benefit Analysis ‡ 6.Government Financial Incentives in Tourism Development ‡ 7.Private

‡Public Sector act as catalyst & to complement the effects of private sectors including nonprofit organizations. ‡Private Sector provides tourism facilities & services to the traveling public while

ROLES OF PUBLIC & PRIVATE SECTOR IN TOURISM DEVELOPMENT

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