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Data mining applications in management for effective decision making: An empirical study Macroeconomic indicators Presented By: Mani Kundan Rai Suneel Chauhan Beena Jha Maneesh
old idea.INTRODUCTION: DATA MINING New buzzword. Inferring new information from already collected data. . used for applying Business Intelligence It use Database. S/w. Computer simulations etc. Traditionally job of Data Analysts In this era of IT.
´ . from data.DATA MINING: Main Concept Knowledge Discovery Knowledge Prediction Wikipedia definition: ³Data mining is the entire process of applying computer-based methodology. including new techniques for knowledge discovery.
.Data Mining Techniques Association : a pattern is discovered based on a relationship of two items. Classification : to classify each item in a set of data into one of predefined set of classes Clustering : makes meaningful cluster of objects that have similar characteristic Prediction : that discovers relationship between dependent and independent variables. Sequential Patterns : to discover similar patterns in data transaction over a business period.
SPECIFIC USES OF DATA MINING Market Segmentation Customer Churn Fraud Detection Direct Marketing Interactive Marketing Market basket analysis Trend analysis .
Economic Indicators It provides statistic about the economy Allow analysis of economic performance and predictions of future performance Leading Legging Coincident .
Economic Indicators to be studied These are the economic indicators GDP Ideal GDP growth rate Exchange Rate National Stock Index .
To understand the applications of Data mining in financial analysis. To compare the prediction accuracy of neural networks (NNs) and Statistical methods. .Objectives of the study To study the feasibility and effectiveness of various Data mining techniques.
High Accuracy Noise Tolerance Independence from prior assumptions Ease of maintenance . In this paper we will compare the forecasting ability of logistic regression analysis with that of NNs model.
Neural Network Topologies ::Backpropagation Training Of Artificial Neural Networks :: Unsupervised learning .
price/earnings 2.market indices for various sectors: gold. etc.volume. Fundamental .exports. etc. International indices. 3.Moving averages. . etc. yield.Data Collection 1. 5.Dow Jones. 4. Gold price/foreign exchange rates 6. volume trends. metals. imports. NSE indices . etc. Economic statists. Technical . Interest rates 7.
Research Methodology Type of Research : Explorative research. Websites. Research Papers . Analytical Research Source of Data Collection: Secondary Data through Journals.