By Jamila Najmi

Market segmentation is a concept in economics and marketing. A market segment is a sub-set of a market made up of people or organizations with one or more characteristics that cause them to demand similar product and/or services based on qualities of those products such as price or function.

segmentation Š Demographic segmentation Š Psychographic segmentation Š Behavioral segmentation Š Geographic .

India and has an employee strength of over 15. Hindustan Vanaspati Mfg.3 million outlets in the country. food and beverages.000 people.HUL was formed in 1933 as Lever Brothers India Limited and came into being in 1956 as Hindustan Lever Limited through a merger of Lever Brothers. It is headquartered in Mumbai. The company was renamed in June 2007 as ´Hindustan Unilever Limitedµ. Hindustan Unilever's distribution covers over 1 million retail outlets across India directly and its products are available in over 6. nearly 80% of all retail outlets in India. . Co. The company claims that two out of three Indians use its many home and personal care products. Ltd. and United Traders Ltd.000 employees and contributes to indirect employment of over 52.

A.Pears transparent soap is a brand of soap first produced and sold in 1789 by Andrew pears at a factory just off Oxford Street in London. . & F. England. company initiated a number of innovations in sales and marketing. It was the world's first transparent soap. Pears Soap was the world's first registered brand and is therefore the world's oldest continuously existing brand. Barratt. Under the stewardship of Thomas J. Pears Ltd. According to Unilever records.


It follows the undifferentiated marketing strategy . . wonderful best.Pears Oil Clear is the gentle way to remove excess oil and get your skin to its pristine. Its special ¶oil-clear· formula contains Lemon Flower Extracts known to have natural astringent properties. It helps to clean away the excess oil from your skin while glycerin ensures your skin stays gently cared for .

Basis for Segmentation AG E GEN DER INCO ME .

Š Š Income.Concentrates on middle income groups for daily use.Š Age ² It concentrates on girls aged between 15-20. Gender. .Mainly concentrates on female.


2005 under Jamila Najmi . lip glosses and lip balm . The company has adopted differentiated marketing strategy and as a result it leaded the company to the No3 position in 2010. Neha Chandra.The company was incorporated on 24th August. . The company comprises of cosmetics mainly dealing in lipsticks . Vidhi rai and Sana Susan .

Basis for Segmentation AG E Gen der INCO ME .

Gender Fem ale .

Income Middl e Class Upper Middle Class .

Teenlicious This product concentrates on giving the lips a glossy lustre and subtle color. glittered . glassy and metallic finishes. It creates a smooth glass-like reflective shine that sparkles. It is available in frosted . Formulated with the original formula of ceramide and .

as this is the working group. Subtle colors for the office wear besides defining their lips moistens them and is long lasting. . This product has subtle and party colors.Lip Mate This group includes women roughly between the ages of2035.

It is a 2 part lip treatment for younger looking lips. contour and size of lips and visibly reduce fine lines around the lips for fuller. Two-ended wand with a lip volumizing formula on one side.Lip Smackers This group includes women aged 35+. It helps improve the shape. more youthful looking . and a wrinkle contour redefining formula on the other side.


Improving service delivery standards. .By adopting Differentiated Marketing Strategy it helped the company in the following ways: Better targeting and position of the product. Encourages two-way communication among the potential buyer and the organization. Maintaining effective relationship with the customers. Retaining the existing customers and attracting new ones.

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