Research on RELIANCE COMMUNICATION

Brief Introduction 

Established In 1962. Low initial investment. Diversified business- petrochemicals, energy, power, retail, textiles, infrastructure services, capital markets, and logistics. Among Biggest private business houses. Demerger in 2006

Introduction 

Established in 1999. Varied areas of operation. Initiators in its fields (CDMA). Customer base of over 50 million. Over 20000 towns and 4.5 lakhs villages. Focus on Lowest cost to customers. 6.20 million PCO users. Recently introduced the GSM Plans.

. It includes broadband. Listed on the National Stock Exchange and the Bombay Stock Exchange.INDIA·S Leading Telecom Communications is the flagship company of the Anil Dhirubhai Ambani Group (ADAG) of companies. it is India¶s leading integrated telecommunication company with over 80 million customers. national and international long distance services and data services along with an exhaustive range of valueadded services and applications.

Problem being faced Lack of communication between retailers and distributor  Lack of proper distribution channel  Competitors All retailers are not aware of new scheme of RCOM Lack of sales promotion and advertisement  Retailer doesn¶t get claim at proper time .

SWOT ANALYSIS .

swot analysis .

.

Reliance Products Reliance Base Phone Reliance Mobile Reliance Data Card Reliance Voucher. E-Recharge Reliance PCO Reliance Broad Band .

Research methodology  Methodology is a way to systematically do the job. time and resources available along with the desire level of accuracy. .  It may be understood as a science of studying how research is done scientifically.  The most desirable approach with regards to the selection of the research methodology depends on the nature of particular work.

    Research Type Data Source Research Instrument Type of Questionnaire Descriptive Research Primary Data Questionnaires Structured .

Sample  Sample size 0-25 26-40 41-55 56-70  Location 100 65 20 10 5 West Bengal .

Descriptive Research  Describes data and characteristics about the population  It answer the question WHO.  Identify the cause of something that is happening.WHEN and HOW.WHAT. .WHERE .

. A formal list of questionnaire is prepared. The respondents are asked questions on their demographic interest opinion.Experimental Survey Technique of gathering data by asking questions to people who are thought to have desired information.

To promote for Reliance Wireless broadband connection and generate leads for the company.Objectives To know consumer perception toward Reliance broadband and brand awareness. To analyze the data collected from the customers and relate them with the parameters of Reliance and make a suitable strategy for the promotion of the product according to their requirement. .

 Study was done to know about customer regarding Reliance brand.Scope  Study restricted to only brand awareness consumer behavior of Reliance Broad bandConnecting. .  Study was based on different customers attitude.

QUESTIONNAIRE .

Age (in Year): (a) Below 15 (b) 30-44 (c) 45-64 (d) Above 65 3. Are you using any Internet Connection? (a) Yes (b) No 6. Which Companies Network Connection are you using? (a) Reliance (b)Tata (c) BSNL (d) Idea (E) Airtel 7.Name:______________ 2. Income: (a) Below 2 (b)3-8 (c)9-14 (d) Above 15 5.Questionnaire 1.Occupation: (a)Student (b)Business (c)Service (d)Other 4.Which kind of connection are you using? (a) High speed Connection (b) Basic speed connection (1x Connection) 8. Which kinds of Wireless connection are you using? (a) Prepaid Connection (b) Postpaid Connection .

(1 for highest and 5 for lowest) .Contd« 9.Please Rank these accordingly (1 to 5).

DATA ANALYSIS .

NETWORK CONNECTION .

Which data card are you using ? .

SPEED OF DATA CARD: .

SERVICE OF DATA CARD: .

COST OF DATA CARD: .

QUALITY OF DATA CARD: .

TARIFF PLAN OF DATA CARD: .

Issue Resolution: .

Tata¶s service is very good according to respondents. .Results Maximum number of respondents were satisfied with Reliance Net connect. Maximum number of Data Card Users belong to the age group of 15-25 year 55% respondents fell neutral and 20% fell extremely satisfied while using reliance data card.

50% respondents are satisfied with the speed of Reliance data card.Only 20% respondents are dissatisfied with the quality of reliance data card. 35% respondents are dissatisfied while 20% are satisfied respondents with the offers of Reliance data card. 60% respondents are using High speed data card while only 40% respondents are using Basic speed data card .

According to givenanalysis. Bad Network Coverage in West Bengal of Data Card  Takes the Benefit of Reliance Brand image. .  Service of Reliance Communication is comparatively Poor then Tata. ³More Pressure´ on Employees for Sale.Findings 60% Youth Prefer High Speed Data Card.  25% Customer get back because of there is no unlimited plan. According to respondents.

Areas to improve SALES PROMOTION PRODUCT QUALITY AND TECHNICAL FEATURES PROMOTIONAL ACTIVITIES OCCASIONAL DISCOUNT .

Suggestions Reliance should Increase Network coverage of high Speed Data Card.  Try to make long relationship with customer. . this price fluctuation should be removed. High speed data card is also available in market in comparatively low price then available at reliance world store. Reliance should try to cover all these area to target maximum customer. There should be a unlimited plan. Reliance should improve Service given to the customer.

Is very fast catching up with the market by providing cheaper calling rates. The market strategies adopted by its executives are bearing fruits and the company although being the Second one to enter the market . RCOMM cellular ltd. .Conclusion Reliance communication has high brand equity but it¶s also associated with bad service image reliance communication need to improve it¶s after sells service.

THANK YOU .

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