Transnational Company MICROSOFT
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as well as of a number of auxiliary products and services. (The market cap was almost twice that much at its peak in late 1999. it is synonymous with Windows. But Microsoft is much more than the giant company that makes Windows.
. For others. Microsoft has gone through many ups and downs. moving from struggling software firm to pivotal IBM partner and finally.S. Microsoft is one of the world's largest computer companies (IBM has the distinction of being the largest). to the manufacturer of the world's most popular OS (operating system). It is an integral part of PC history.) In the more than 25 years since its founding in 1975. the word "Microsoft" undoubtedly conjures up images of a behemoth computer corporation that in recent years has come under scrutiny by the U. Today. with a market capitalization (total value of stock) of more than $300 billion. Department of Justice for its allegedly unfair business practices.For many people.
In June 1980. 1985. On August 24. Gates and Allen hire Gates former Harvard classmate Steve Ballmer to help run the company. Microsoft begins small. In the summer of 1995. or windows. two years after the initial announcement. Bill Gates says. the first version of Internet Explorer is released. The next month. you just move a mouse to point and click your way through screens. Like most start-ups.0. selling a record-setting 7 million copies in the first five weeks. 1995. IBM approaches Microsoft about a project code-named "Chess. The press release simply begins: It s here.
. Gates and Allen form a partnership called Microsoft. It s the most publicized launch Microsoft has ever taken on. Television commercials feature the Rolling Stones singing "Start Me Up" over images of the new Start button. It is unique software designed for the serious PC user In 1988. Microsoft releases Windows 95." In response. Now. It s the foundation on which computer programs can run. Microsoft begins to change the ways we work. On November 20. Computers are starting to become a part of daily life for some office workers. The browser joins those already vying for space on the World Wide Web. Microsoft focuses on a new operating system.History
In 1975. They name their new operating system "MS-DOS. Microsoft becomes the world s largest PC software company based on sales. rather than typing MS-DOS commands. but has a huge vision a computer on every desktop and in every home. Microsoft ships Windows 1. During the next years.
Wireless networks can be created at the office or at home.By the late 2000s. What's next? Many laptops no longer have a slot for DVDs and some have solid state drives rather than conventional hard disks. work is underway for the next version of Windows
. extending Windows to the Cloud. laptops are outselling desktop PCs and it¶s common to get online at public wireless hotspots like coffee shops. When Windows 7 is released in October 2009. or saved in the "Cloud" an online space for sharing files and storage. Windows Live free programs and services for photos. instant messaging. phone. and social networking is seamlessly integrated with Windows so that you can keep in touch from your PC. Meanwhile. Most everything is streamed. or the web. saved on flash drives. the wireless world has arrived. movies. e-mail.
on September 20. the Information Worker and Microsoft Business Solutions groups were merged into the Microsoft Business Division. Microsoft reorganized into seven core business groups ² each an independent financial entity ² in April 2002. 2005. Microsoft announced a rationalization of its original seven business groups into the three core divisions: the Windows Client. and the Mobile and Embedded Devices and Home and Entertainment groups were merged into the Microsoft Entertainment and Devices Division. To be more precise in tracking performance of each unit and delegating responsibility. MSN and Server and Tool groups were merged into the Microsoft Platform Products & Services Division.
. Later.Product divisions
Microsoft Product Divisions are the segments of Microsoft that are responsible for the company's products.
Considering the impact of Windows 7 launch in the prior year.
. The decline in consumer PC sales included an approximately 32% decline in the sales of netbooks. including $273 million of revenue recognized related to the Windows 7 Deferral. we estimate that Windows Division revenue was in line with the PC market. where average selling prices are lower.(In millions.034
Fiscal year 2011 compared with fiscal year 2010 Windows Division revenue reflected relative performance in PC market segments. We estimate that sales of PCs to businesses grew approximately 11% this year and sales of PCs to consumers declined approximately 1%.494
$12. Sales and marketing expenses increased $224 million or 8% reflecting increased advertising of Windows and Windows Live. except percentages)
Percentage Change 2011 Versus 2010 (2)% (6)%
Revenue Operating income
$ 19. and by lower recognition of previously deferred Windows XP revenue. Windows Division operating income decreased as a result of decreased revenue and higher sales and marketing expenses. the total PC market increased an estimated 2% to 4%.281
$13. Taken together.024
$19. Revenue was negatively impacted by the effect of higher growth in emerging markets. relative to developed markets.
team. Exchange and Lync). Excluding the impact associated with the Office Deferral. and Microsoft Dynamics business solutions.504
Microsoft Business Division ( MBD ) develops and markets software and services designed to increase personal. which generates over 90% of MBD revenue.1 billion or 33%.124
$11. the $254 million Office Deferral during fiscal year 2010. growth in multi-year volume licensing revenue.
. consumer revenue increased $620 million or 17% due to sales of the 2010 Microsoft Office system.(In millions. MBD offerings include the Microsoft Office system (comprising mainly Office. approximately half of which was attributable to the launch of Office 2010 and half of which was attributable to the Office Deferral during fiscal year 2010 and subsequent recognition of the Office Deferral during fiscal year 2011.0 billion or 13%. SharePoint.186
$19. and the subsequent recognition of the Office Deferral during fiscal year 2011. and organization productivity. and a 10% increase in Microsoft Dynamics revenue.076
$14. reflecting licensing of the 2010 Microsoft Office system to transactional business customers. Business revenue increased $2. Consumer revenue increased $1. Fiscal year 2011 compared with fiscal year 2010 MBD revenue increased primarily reflecting sales of the 2010 Microsoft Office system. except percentages)
Percentage Change 2011 Versus 2010 16% 23%
Revenue Operating income
Percentage Change 2011 Versus 2010 45% 144%
Revenue Operating income
$ 8. and increased royalty costs resulting from increased sales of Xbox LIVE digital content.
. Sales and marketing expenses grew $90 million or 12% primarily reflecting increased Xbox 360 platform marketing activities. Research and development expenses increased $119 million or 12%. EDD offerings include the Xbox 360 entertainment platform (which includes the Xbox 360 gaming and entertainment console. and Windows Phone. Kinect for Xbox 360. Fiscal year 2011 compared with fiscal year 2010 EDD operating income increased primarily reflecting revenue growth. and Xbox 360 accessories).168
$1.(In millions. Mediaroom (our Internet protocol television software). Cost of revenue increased $1. In November 2010. primarily reflecting higher headcount-related costs. Xbox LIVE.324
Entertainment and Devices Division (³EDD´) develops and markets products and services designed to entertain and connect people.913
$6.8 billion or 49% primarily reflecting higher volumes of Xbox 360 consoles and Kinect sensors sold. offset in part by higher cost of revenue. Xbox 360 video games. we released Kinect for Xbox 360 and the latest version of Windows Phone.
Nokia will deliver mapping. Nokia will innovate and customize on the Windows Phone platform. 2011. Microsoft s Bing and adCenter will power search and advertising on Nokia s devices and services. contributing its expertise on hardware.
. and language support and will help bring Windows Phone to a broader range of price points. with minimum commitments reflecting the large volumes Nokia expects to ship. Microsoft and Nokia will collaborate on joint developer outreach and application sourcing. Microsoft will license to Nokia and Nokia will adopt Windows Phone as Nokia s primary smartphone platform. and location-based services to the Windows Phone ecosystem and will deliver a core set of mapping services for a broader set of Microsoft s mapbased offerings. Microsoft will make annual payments to Nokia.On April 21. Microsoft and Nokia entered into definitive agreements to form a strategic alliance to jointly create new mobile products and services and to extend established products and services to new markets. Microsoft s Windows Marketplace infrastructure will support a new Nokia-branded application store. in recognition of the unique nature of Nokia s agreement with Microsoft and the contributions that Nokia is providing. Participants in the Windows Phone ecosystem will be able to take advantage of Nokia s billing agreements with operators in markets worldwide. Microsoft will receive a running royalty at a competitive rate from Nokia for the Windows Phone platform. market segments and geographies. We will also provide Nokia with developer tools to accelerate developer support for Windows and Windows-related platforms. design. navigation.
Smart Computing (Sandhills Publishing Company) . March 2002.com.org . A history of Windows http://en.wikipedia. MICROSOFT CORPORATION
.gov . Retrieved August 18. Microsoft Product Divisions http://www. 2008 http://windows.microsoft.sec.References
"Microsoft to Microsoft disk operating system (MS-DOS)".