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Mission & Vision

With privilege comes responsibility.
Canadian multi-media company Stefi Media Group Inc., proudly presents Vantage Canada, an on-line and future print magazine featuring privileged lifestyles and charitable pursuits of Canadian society. Vantage’s vision recognizes special individuals and corporations who are “giving back” to society through their social responsibility initiatives. Vantage is a conduit to the charity world dedicated to servicing the highnet worth community. Vantage’s philosophy leads by example and encourages others to expand their own personal benevolent efforts. Vantage profiles exceptional Canadian entrepreneurs and celebrities whose philanthropy and leadership provide inspirational examples of our guiding principle that “with great privilege comes great responsibility”.

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Overview
Vantage Canada, a multi-media communications company, provides a resource of relevant information to: Individuals 35+ years of age; high-net worth; socially responsible Corporations who have a pro-active social responsibility mandate Charitable organizations Vantage Canada offers five significant communication channels: Website: A current online resource of events, articles and products of interest Micro-site: individually customized Vantage Magazine: 2 issues per year Editorial E-Newsletters featuring timely articles and event information* Single sponsor customized E-Newsletters*

* By monitoring response lifecycle (granular tracking) we design customized communications that recognize customer needs and guarantees that your message reaches the right audience.

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vantagecanada.ca

Launched August 2008 with an interactive website vantagecanada.ca offering high-net worth communities a compelling variety of relevant articles. Vantagecanada.ca is a resource for people with sophisticated tastes and an understanding of the importance of social responsibility. The world of business, philanthropy, family wealth, sports, the arts, entertainment, wellness, cuisine and spirits as well as luxury lifestyle features ranging from home décor and travel to the latest in high-tech gadgetry is covered.

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VANTAGE MAGAZINE

Vantage will publish a luxury lifestyle magazine that speaks to affluent Canadians in major urban markets of Canada (Toronto initially followed by Vancouver, Calgary, Ottawa and English Montreal). Vantage Magazine offers a print run of 20,000+ and delivery semiannually to Canada’s most prominent households. Vantage Magazine will be offered at prestigious charitable events across the country. Revenue from all future subscriptions will be donated to charity. Spring/Summer 2009 & Fall/Winter 2009

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VANTAGE ANNUAL PHILANTHROPIC AWARDS

Vantage Canada will honour and recognize the best of the best….. Our audience will be invited to nominate heroes of social responsibility (corporations and/or individuals). The winner will be chosen by our selection committee to receive this award of outstanding recognition. The annual Vantage Philanthropic Awards ceremony is scheduled for October 2009.

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VANTAGE CATEGORIES
Our team of outstanding writers and photographers investigate, inform, entertain and enlighten readers on a full range of lifestyle and philanthropic topics of interest to affluent Canadian households. Giving & Events Family Wealth The Arts My House Escapes Wellness Cuisine Motoring World Boutique Cutting Edge

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VANTAGE: GIVING & EVENTS

Vantage showcases the events and people who are the heart and soul of charitable giving across Canada. We interview outstanding philanthropists like Hartley Richardson of Winnipeg whose family has been contributing to many worthy causes for generations. We also highlight other causes, such as the environment and the people who are fighting to save it, like internationally respected environmentalist David Suzuki and his foundation.

While helping others is serious business, we have some fun too, capturing images and video of the best community fundraising events across the country to post on our website and include in our magazine. Participants at these stylish functions will see, share and order copies of pictures and videos. 8

VANTAGE: FAMILY WEALTH

Vantage’s family wealth experts offer guidance on teaching children how to handle wealth. Vantage provides an educational point of view for generations to come on the importance and significance of continuing a family philanthropic legacy and commitment. Vantage’s financial experts offer guidance on securing and/or increasing family-net worth through real estate, art and wine collections, priceless possessions and other investments.

“Our family legacies can be measured by the shadows we cast.” - Stephen Burns 9

VANTAGE: THE ARTS

Whether it’s visual art, music, dance, theatre or film, Vantage brings readers the best in Canadian culture. The inaugural feature pays tribute to world-renowned First Nations painter, the late Norval Morrisseau. A retrospective exhibit honouring the pioneering ceramic artist Walter Dexter for his life’s work is profiled. Vantage looks at art as a form of décor and investment. Art auctions and collections are showcased.

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VANTAGE: MY HOUSE

Indulge your curiosity with an up close and personal look at the finest Canadian homes. Home owners, architects and interior designers provide a personal tour, sharing in their own words, what they love best about their homes.

Vantage looks at the latest trends in décor (inside and out) and architectural design for houses, condos and holiday homes, including personal tennis courts, golf courses, roof-top gardens and the growing movement towards “green” living that leaves a smaller carbon footprint on the environment.

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VANTAGE: ESCAPES
The world is our oyster as we explore destinations that excite the imagination. Vantage takes readers to places they’ve never heard of or always wanted to see: the ultimate in luxury including the Deckhouses at the Ritz Carlton Grand Cayman that come with their own power boats or the enchanting discoveries at the Commune hotel beside the Great Wall of China. Vantage provides the latest information on cruising, sailing, golf, skiing, mini-escapes, the increasingly popular world of eco-tourism and truly one-of-akind voyages. Taking a submarine to view the wreck of the Titanic and Richard Branson’s plans to take tourists into Outer Space on Virgin Airlines’ spaceship will be featured.

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VANTAGE: WELLNESS

Vantage investigates the growing interest in “holistic” lifestyles that incorporate healthy diets, physical fitness, spiritual growth and overall wellness. Profiling the best of world spas, fitness clubs and spiritual journeys, Vantage uncovers the finest in wellness experiences.

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VANTAGE: CUISINE

Connoisseurs will delight in Vantage’s “Cuisine” features on gourmet vinegars, salts, oils, chocolate and the pairings of wines, water and food. Read about wine auctions, planned celebrity spirit tastings, “Wine-of-the-Month” selections and Celebrity Chef recipes. 14

VANTAGE: MOTORING

From James Bond’s Aston Martin to the ultimate dream car, Vantage’s automotive expert, Mark Hacking, provides the inside scoop on all the latest luxury vehicles for those looking to buy or just wanting to indulge in a little fantasy. Beyond the world of automobiles, Vantage explores everything that requires an engine, from the new Spyder three-wheeled motorcycle by Bombardier to helicopters, yachts and fractional or full ownership of private planes. Vantage looks at high-end driving schools and offers road trip stories and tips on winter driving and other safety issues.

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VANTAGE: WORLD BOUTIQUE

Vantage searches the world providing the most fabulous, exclusive, must-have products for those with sophisticated tastes. From the trendiest gems to watches and perfume, Vantage offers unique access.

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VANTAGE: CUTTING EDGE

For those who want to stay ahead of the game and more importantly on top of their game, Vantage offers the most up-to-date and innovative hi-tech products.

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Vantage Canada 264 Adelaide St. East Toronto, Ontario M5A 1N1 Canada Tel: 416-366-6700 Fax: 416-366-6701 Toll Free: 1-888-366-6708 CEO & Publisher: Stephen Burns sburns@vantagecanada.ca Tel: 416-366-6700 ext. 230 Chief Marketing Officer: Jay Tanner jtanner@vantagecanada.ca Mobile: 778-882-2955 VP of Sales: Penny Dickenson pdickenson@vantagecanada.ca Tel: 416-366-6700 ext. 232 Mobile: 416-278-1006 Account Manager: Natalia Kantor nkantor@vantagecanada.ca Tel: 416-366-6700 ext. 234 Mobile: 416-989-0315

CONTACTS

COO & Editorial Director: Beth McBlain bmcblain@vantagecanada.ca Tel: 416-366-6700 ext. 231 Mobile: 416-580-7434 Marketing & Corporate Relations: Lea Parrell lparrell@harmonymarketing.ca Tel: 416-786-0615 Creative Director: Eddie Chan echan@vantagecanada.ca Tel: 416-366-6700 ext. 238 Director of Emerging Media: Jordan Kay jkay@vantagecanada.ca Tel: 416-366-6700 Mobile: 416-888-4422 18