BUSINESS PROJECT ‡ THIS PROJECT IS MADE ON LIBERTY FOOTWEAR BY COLLECTING OLD INFORMATION ABOUT THE COMPANY

HISTORY STARTED AT KARNAL IN 1944. BEGAN SELF MANUFACTURING IN 1946. RENAMED AS LIBERTY IN 1954. SWITCHED OVER TO 100% EXPORTS IN 1968. RE-ENTERED DOMESTIC MARKET IN 1983. FIRST PUBLIC ISSUE IN 1994 ( OVERSUB. 42 TIMES AT A PREMIUM OF INR89/-) PRESENT SENARIO PLUS 50 YEARS OLD CO. & THE BRAND. WORLD¶S FIFTH LARGEST LEATHER FOOTWEAR MANUFACTURER. CAPACITY OF MANUFACTURING 60,000 PAIRS A DAY. PRODUCT LIBERTY MANUFACTURES FOOTWEAR UNDER 10 DIFFERENT BRANDS-FORCE 10, TIP-TOP,SENORITA,GEO SPORTS, FORTUNE, WINDSOR, FOOTFUN ETC. DIVERSIFICATION LIBERTY WHITEWARE ± SANITARY WARE LIBERTY INFOTECH - HARDWARE FOR TELECOM LIBERTY AUTOMOTIVE - AUTO COMPONENTS LITTLE WORLD - REAL ESTATE

WORK PROFILE ( ROLE AND RESPONSIBILITY) 1. UNDERSTANDING THE SECTOR : FIRST RESPONSIBILITY WAS TO UNDERSTAND
THE MANUFACTURING OF SHOES.WHICH WAS DONE BY VISITING THE PLANT AND UNDERSTANDING THE PROCESS.

2. UNDERSTANDING THE CONSUMER BEHAVIOUR : UNDERSTANDING
CONSUMER BEHAVIOUR ON THE PARTICULAR PRODUCT.

3. CONDUCTING THE SURVEY : CONDUCTING THE SURVEY OF VARIOUS
INDUSTRIES.

4. INTERACTION WITH DIFFERENT DEPARTMENTS : INTERACTING WITH
DIFFERENT DEPARTMENTS OF THE COMPANY TO KNOW THE WORKING OF THE DEPARTMENTS.

5. DATA ANALYSIS : ANALYSING OF DATA COLLECTED TO DRAW A MEANINGFUL
CONCLUSION.

CONTRIBUTION CONDUCTING THE SURVEY FOR DEVELOPING THE PRODUCT.

RESOLVING CONSUMER COMPLAINTS.

DETERMINING THE EXPECTING NEEDS OF THE CONSUMER TO DEVELOP A PRODUCT.

CHALLENGES FACED
Many of the respondents are not interested to fill the questionnaire. Some of the respondent has no time to fill the questionnaire. High level officials have limited time. Few people were afraid of filling up the questionnaire. Non co-operation of few respondents during the research programme. On being questioned or observed people tend to act artificially, that psychology must have led respondents to hide and reveal certain false facts. All the result is drawn on the basic information which is given by the respondent. Telephonic survey is useless because respondent are not interested to listen the trainee.

LIBERTY SHOES LIMITED
‡ INDIAN SHOE INDUSTRY PRODUCT IS FOOTWEAR ‡ COMPANY - 1954- KARNAL HARYANA ‡ NOW RUNNING WITH 6 MANUFACTURING UNITS
‡ 60000 PAIRS OF FOOTWEAR A DAY

‡ CEO - ADESH GUPTA

MARKETING RESEARCH
‡ Company , as reported earlier, has been going through with the implementation of a complete turnaround strategy to reinforce and strengthen its marketing segments, its supply chain management and its working capital efficiencies ‡ Corporate Social Responsibility: -

CONSUMER BEHAVIOUR
‡ Consumers insights
‡ ‡ ‡ ‡ ‡ Price Durability Variety Looks Brand name

‡ Today Liberty produces footwear for the entire family and is a trusted name across the world. In the domestic market it is one of the most admired footwear brands and holds the largest market share for leather footwear.

MARKET CHANNELING CONT..
‡ LSL produces more than 60,000 pairs of footwear a day covering virtually every age group and income category. Products are marketed across the globe through 150 distributors, 350 exclusive showrooms and over 6000 multi-brand outlets, and sold in thousands every day in more than 25 countries. After 50 years of its existence, today Liberty produces footwear for the all age groups.

MARKET CHANNELING
‡ ‡ ‡ ‡ Nontraditional channel arrangement Outsourcing of channel Arrangement Exclusive dealers without franchising arrangement Exclusive retailing

PRICING
‡ In 4P Pricing is an important factor ‡ Determining how your products will be priced is critical to ensuring your customers will continue to buy from your company ‡ The range of liberty shoes is 300 to 5000 generally its price is between 1200 to 3000, ‡ Liberty getting advantage of Rs. ...99 it creates greater impact on customer

PRODUCT
‡ FOR MEN: Coolers, Fortune, Force 10, Gliders and Windsor ‡ FOR WOMEN: Force 10, Gliders, Senorita and Tiptop ‡ FOR KIDS: Foot fun, Force 10, Gliders, Prefect ‡ SAFETY SHOES: Freedom, Warrior and Workman

SERVICE Cont.«
‡ Company is Providing best services to its customers. ‡ For quality control company adopting the feedback Process and change according to its feedback

SERVICE
‡ 350 EXCLUSIVE SHOW ROOM ‡ MARKETED ACROSS THE GLOBE THROUGH 150 DISTRIBUTOR ‡ 60000 MULTIBRAND OUTLET ‡ SOLD IN THOUSANDS EVERY DAY IN MORE THAN 25 COUNTRIES

CONCLUSION
‡ Main competitor is Bata in domestic market ‡ It is 5th in world market in production. ‡ Every day approximately sixty thousands shoes manufacture by Liberty shoes. ‡ Now a days Liberty are the first choice of the people of domestic market.

STRENGTHS: ‡ ‡ ‡ ‡ ‡ ‡ Easy availability of low cost of labour. Exposure to export markets. Safety measures Presence of top shoe making technology in the field. Hygienic environment. Well-established linkages with buyers in UK and USA and other parts of the world.

WEAKNESSES: ‡ ‡ ‡ High prices Less design as compare to other brands. People perception.

OPPORTUNITIES: ‡ ‡ Growing fashion consciousness globally. Product diversification - There is lot of scope for diversification into other products, namely, leather garments, goods etc. Growing international and domestic markets. Retain customers through quality supplies and timely deliveries

‡ ‡

. THREATS: ‡ ‡ ‡ ‡ Entry of multinationals in domestic market. Availability of footwear at low prices. Stiff competition from other countries. Fast changing fashion trends are difficult to adapt for the Indian leather industries.

Summary of Learning Experiences

Understanding the shoes industry. Understanding how to behave in an organization. Time management

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