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swapneel sawalkar Roll no - 324

` ` ` Globally. behind China Mobile and China Unicom. 1 by subscriber base and revenue. Bharti Airtel is the 3rd largest in-country mobile operator by subscriber base. Bharti Airtel formerly known as Bharti Tele-ventures Limited (BTVL) is a JV between Singtel and Bharti Telecom . In India Airtel is No.

Telephone services & DTH Enterprise services ‡ End-to-end data and enterprise services to the corporate customers through its nationwide fiber optic backbone .Mobile services ‡ Mobile and fixed wireless services Airtel telemedia ‡ Broadband.

10.215 Cr as compare to Rs. Total revenue for Q2 2010 is Rs. Total Wire line subscribers in India In oct 2010 are 35.43 million respectively.69 million respectively. 47% higher. i. ` ` . 15.e.379 for Q2 2009.` Total Wireless subscribers in India In oct 2010 are 706.

00% .00% 15.00% 24.00% 1% Bharti Airtel Vodafone Essar IDEA BSNL Aircel Reliance Telecom MTNL Uninor Loop Mobile 15.Sales 1% 4.00% 1% 9.00% 30.

` ` ` ` Airtel Pre-paid Airtel Post-paid Blackberry Wireless Handheld Value Added Services (VAS) The different value added services provided by Airtel are Instant Balance Enquiry  24Hr recharge Facility  Caller line identification  Call divert. Call wait & Call Hold  Multimedia messaging service (MMS)  Airtel Live Portal  SMS based Information Service .

 Hello Tunes & Ring Tones  Voice Mail Service  Easy Post-paid bill collection  Gifting of Ring Tones & Hello Tunes  GPRS .

Flexible pricing mechanism Controlled by TRAI.` ` ` ` Customer based pricing strategies. lifetime prepaid connection at Rs 99 only .

chemists. .g. grocery stores. Paan shops etc.` ` ` It has wide and extensive presence even in the remotest areas Airtel Customer Care Touch Points Distributors like E. outlet.

` ` ` Large scale print and video advertising. music services such as ring back tones & many more . Rehman. this signature tune is the most downloaded tune in India.R. Airtel signed a major deal with Manchester United Football Club Bharti Airtel signed a five-year deal with ESPN Star Sports to become the title sponsor of the Champions League Twenty20 cricket tournament. Provides innovations such as Bollywood movie premiers. ` ` In 2002 Airtel got its Signature tune from A.

Airtel as a key strategic player in the Indian market Threats Potential entry of global competitor. Competition from domestic Players. .Strengths Largest Operator Having global presence Strategic alliance Weaknesses Losing ground among teens and youth against their competitor like Idea and Virgin. SWOT Analysis Opportunities Possible Expansion in nearest countries.


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