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Besides its namesake Coca-Cola beverage. retailer and marketer of non-alcoholic beverage concentrates and syrups. invented in 1886 by pharmacist John Stith Pemberton in Columbus.7 billion servings each day. The company is best known for its flagship product Coca-Cola. . Coca-Cola currently offers more than 500 brands in over 200 countries or territories and serves over 1. Georgia. The Coca-Cola formula and brand was bought in 1889 by Asa Candler who incorporated The Coca-Cola Company in 1892.The Coca-Cola Company is an American multinational beverage corporation and manufacturer.
The story of Pepsi-Cola began in 1946 when it was first organized in the Philippines.S. Ltd. The company name was then Pepsi-Cola Bottling Company of the Philippine Islands. until such time when the first locally produced bottles came off from Quezon City Plant. . The first bottles of Pepsisold in the country were 12 ounces imported directly from the U.
Inc.Pepsi-Cola Products Philippines. (PCPPI) makes giant strides entering new markets. . Our new product lines. while keeping existing ones. holding high the banner of health and wellness ² are developing new markets that have quickly become our new growth drivers. even amidst the turbulence and uncertainty in the market that shook the world a couple of years ago.
aside from direct selling efforts to retail outlets all the way to the modern trade channels. . sari-sari stores. and Carinderias. This network includes the EDS operators who service the sales routes with their own fleet of trucks. bringing livelihood to a good number of residents in the countryside.Our plants and distribution network reach small towns.
www.pepsi. with the cool side of life. If you visit their Pepsi uses phrases such as "Hot stuff" in website you will be their website. . Coca-Cola is cars.coca-cola. www. to greeted with flashy pages promote the idea that Pepsi is "in sync" containing pop music.APPROACHES OF THE TWO COMPANY Both Coca-Cola and Pepsi try to market Pepsi tries to reach out to as part of a life-style. and fashion.com. more popular but Pepsi has a bigger company. while culture. Coca-Cola uses the younger generation phrases such as "Coke side of life" in by appealing to pop their website.com.
And. Pepsi products come out of the production lines ² for its date with the marketplace and the community. in turn.PEPSI PRODUCT PROMOTION The product design analyst helps bring about health drinks that. every day. and for community engagement. People exchange ideas in a meeting for a responsive company like PCPPI. infuses energy on people for strength and grace ² like a lady stretching nerve and muscle in a yoga session. .
.Coca-Cola's website also has links for music and sports. however. most likely because of CocaCola's long history as the standard for cola beverages. Coca-Cola's is less flashy and uses a classical appeal. two arenas in which soda-pop is often consumed.
convenience stores. . and ´carinderiasµ Is distributed nationwide. ´sarisariµ stores. billboards. bars. Uses niche market.Uses multimedia platform. supermarkets. and supply and distribution leverage as its generic winning strategies.
while Pepsi had Britney Spears . Kris Brown.Coca-Cola had Christina Aguilera featured in their commercials. Michael Jackson. and Mariah Carey .
.Additionally while Pepsi with its younger audience tends to focus solely on pop stars. it was Coca-Cola who is regarded as having one of the greatest TV advertisements of all time. the video played the main chorus of the song to the backdrop of professional footballers taking part in genuine competitive World Cup games and the noise a contender for the coveted title of Greatest Commercial of All Time in many nations. featuring a far more mature pop band Blondie and the enormous hit "Atomic".
10%-20% below/above competitors. Price is mid priced. .Carbonated and noncarbonated liquid beverages.
TECHNOLOGICAL STRATEGY .
Coca-Cola has 1 gram less carbohydrate than Pepsi. the majority of people could not tell the difference in taste. Carbonation If you are comparing the original Coca-Cola and the original Pepsi COLA. Both companies commit heavily to sponsoring outdoor music festivals and are even charitable . people will swear they love one or the other. Brand War Both drinks are no longer seen as a beverage but mainly as a brand.PRODUCT: QUALITY Taste Although when compared in double blind taste tests.
Diet Coke (also known as Coca-Cola Light). Diet Coca-Cola Vanilla. Coca-Cola with Lime. Coca-Cola Cherry. and TaB (original Diet Coke. Coca-Cola Zero. Coca-Cola Black Cherry Vanilla. Coca-Cola Vanilla. still available in some countries) . Diet Coke Cherry. Coca-Cola C2.PRODUCT: FEATURES COKE Coca-Cola. Diet Coke Raspberry. Diet Coke with Lemon. Diet Coke with Lime. Coca-Cola Cherry Zero. Coca-Cola with Orange (sold in the UK) Coca-Cola Raspberry. Diet Coke Cherry Vanilla. New Coke which was renamed Coke II. Coca-Cola with Lemon. Coca-Cola Blâk. Diet Coke Plus.
Pepsi max. Pepsi Twist (lemon flavoured in both regular and diet varieties) In Australia Pepsi samba is sold. Diet wild cherry Pepsi. Pepsi.PRODUCT: FEATURES PEPSI Pepsi Diet. Pepsi X and Holiday spice has more caffeine then regular Pepsi and is similar to the energy drinks but is not sold in the US. Caffeine Free Pepsi and Caffeine free Pepsi Wild Cherry. it's a mix of mango or the tamarind which is like America's version of the Pepsi summer mix they sell here which tastes like Skittles. Pepsi Jazz in two flavors (Strawberries and Cream and Black Cherry Vanilla). . Pepsi Lime. Diet Pepsi Lime. Crystal Pepsi and Blue Pepsi (had quick and fatal runs and didn't last long at all). Pepsi One.
. I drink healthy beverages.PRODUCT BENEFITS: Maslow Hierarchy of Needs I enjoy a fun and healthy life. I am hip and I belong with my peers.
. and ´on-the-goµ young professionals.TARGET MARKET Demographics: Teens (13-21 y/o) and young professionals (2235 y/o). Behavior: Daily. of 8 oz and up. single)Lifestyle: Hip and active teens. social class ABC. male and female. at least 3x/day. fits lifestyle. thirstquenching. min.
among others. and pocket-friendly liquid refreshment beverages. ready-to-drink. Pepsi is Php15 B. C2. Gap is all other brands offering thirstquenching. Nestea.TARGET MARKET Pepsi·s PTM are active teenagers and ´on-the-goµ professionals. The market size is Php91 B. Can choose Coca-Cola. Zesto-O. or Wilkins. Powerade. Who want refreshing beverages fit for their active lifestyles. . Cosmos.
TEENS Teens need to feel belongingness with their peers. hip packaging. taste. Teens expect that when they drink Pepsi. . Teens choose Pepsi over other liquid beverages because its ready/easy to drink. It is the best complement to favorite food while enjoying time with family and friends. Pepsi is a hip drink of their age. gaining self-esteem. it primarily will quench their thirst with its good taste. and enjoy life. affordability. and endorsed by their pop icons/idols.
´ON-THE-GO. taste. .µ young professionals expect that when they drink Pepsi. They choose Pepsi over other liquid beverages because its ready/easy to drink.µ YOUNG PROFESSIONALS ´On-the-go.µ young professionals need to stay fit and healthy amidst a busy and competitive lifestyle. and provides health benefits. it primarily will quench their thirst with its good taste. it has ingredients beneficial to their health and fitness. Plus. affordability.´On-the-go.
The second-largest player was PepsiCo. Coca Cola shares 80% market share from its acquisition of Cosmos Bottling Corp. Top Sellers: Coke Sakto. Inc. Sparkle. Mountain DewRC Cola shares a market share of 4% Others share 1% .A.BASED ON A COMPETITOR DATA Pepsi·s share still stands at 15%. PopPepsi Cola shares a market share of 15%.Top Sellers: Pepsi. in third place. with Nestle S.RC COLA: The leading company in the market [at an average] was San Miguel Corporation/CCBI. Coke Zero.
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