PEST ANALYSIS OF BRAZIL

FROM:FROM:-

Ankur P (12) Annapurna C (13) Ashish K (20) Himanshu M (41) Pranit B (55)

CONTENT
OVERVIEW  POLITICAL FACTORS  ECONOMIC FACTORS  SOCIO-CULTURAL FACTORS  TECHNOLOGY FACTORS  ENVIRONMENTAL FACTORS  LEGAL FACTORS  CONCLUSION 

BRAZIL

Brazil became an independent nation in 1822. Brazil overcame more than half a century of military intervention in the governance of the country when in 1985 the military regime peacefully ceded. power to civilian rulers. By far the largest and most popular country in South America.History of Brazil  Following three centuries under the rule of Portugal. .

and to incorporate technical innovation.Cont«      a population of over 201 million. shares a border with almost every other country in South America. to adapt to new circumstances.19%. the third largest democracy (after India and the United States) . . Brazil is the only Portuguese-speaking Latin American country Brazilians are known throughout the world for their creativity. with a population growth rate of 1. their ability to learn.

Break up of PESTEL Political Factors Economic Factors Socio Cultural Factors Technological Factors Environmental Factors Legal Factors .

POLITICAL .

Government and Political Figures Conventional Name: Federative Republic of Brazil  Government type: Federative republic  Capital: Brasilia  Day of Constitution: 5 October 1988  Legal system: based on Roman codes. .

Under the President .  legislative  judicial. The President heads the executive branch. number of executive department. .Cont« The federal republic has three independent branches :  executive.

Voting age 16 .Government     L.I Lula da Silva is the 39th president of Brazil. This will mark the first time since 1989 that he will not run for President. with a limit of two terms. Worker¶s party Elected directly to a fouryear term. Lula is not eligible. since he was elected in 2002 and reelected in 2006.

and  Democrats (DEM). .  Brazilian Social Democracy Party (PSDB).  Brazilian Democratic Movement Party (PMDB).Four political parties  Workers' Party (PT). Almost all governmental and administrative functions are exercised by authorities and agencies affiliated to the Executive.

 The Federation is set on five fundamental principles: sovereignty.Political system The Brazilian Federation is the "indissoluble union" of three distinct political entities: the States. dignity of human beings. citizenship. are the "spheres of government". the Municipalities and the Federal District. political freedom. the social values of labour and freedom of enterprise.  . They.

. India and Brazil enjoy strong bilateral relations which is clearly reflected in various international forums such as IBSA. Pratibha Patil with Brazilian President Luiz Inácio Lula da Silva in April 2009.India ± Brazil relation  The President of India.

ECONOMICAL .

Inflation forecast .

Annual variation of gross domestic product (GDP) in %. .

the GDP per capita following and growing. as well as a large labor pool . according to the International Monetary Fund and the World Bank. manufacturing and service sectors. mining.   Brazil is the largest national economy in Latin America. The Brazilian economy has been predicted to become one of the 5 largest in the world in the decades to come. Brazil has a free market economy with abundant natural resources. the world's eighth largest economy at market exchange rates and the ninth largest in purchasing power parity (PPP).Its current GDP (PPP) per capita is $10. It has large and developed agricultural. putting Brazil in the 64th position according to World Bank data.200.

3%.1%. Germany 8.) .9%. China 5. Argentina 8.296230 Major Trading Partners:  Imports: US 18. Argentina 7.Nigeria 5.Germany 4.56)  SDR exchange rate for Brazilian Real SDR/Unit = 0.6%. Netherlands 6.9%.1%.492 trillion (2009 est.Purchasing Power Parity $1. China 5.5%.1%. Japan 4.8%.6% (2009)  Exports: US 20.6%.30 Unit/SDR = 3. Mexico 4% (2008) GDP .Macro-economy analysis Currency unit ± Brazilian Real (BRL=US 0.

PROBLEMS OF BRAZIL      POVERTY CRIME LOW EDUCATION PERCENTAGE INFANT MORTALITY RACIAL INEQUALITY(BLACK PPL) .

SOCIAL .

SOCIAL Demographics  Educational Levels  Distribution of Income  Social Mobility  Life Style Change  .

549.)  Age structure 0-14 years: 26.392/female 63.631) 65 years and over: 6% (male 4.recurring droughts in northeast.715) 15-64 years: 67.495/female 23.009) (2005 est.)  .542.560 sq km (1998 est. floods and occasional frost in south .719.552/female 6.1% (male 24.)  Natural hazards .842.9% (male 62.26.669.789.OVERVIEW Irrigated land .  Population -190 MILLION(2008 est.

 The official language of Brazil is Portuguese  Currency of brazil is  Brazilian real  .48%  Roman Catholicism is the country's predominant faith.continued In 2008. the illiteracy rate was 11. Brazil has the world's largest Catholic population.

. and Belo Horizonte ² all in the Southeastern Region.Style and life     largest metropolitan area in Brazil São Paulo. Rio de Janeiro.

frevo. música popular Brasileira. sertanejo.music and dance   Feijoada. It developed distinctive styles. and axé. European and American-indian forms. among them are samba. . forró. bossa nova. considered the country's national dish Brazilian music encompasses various regional styles influenced by African. brega. Brazilian rock.Food. maracatu. choro.

in the world.  Samba and hip dance are the most famous. . Brazilian Ballroom dance is also very popular.

adapted to Christianity. . became a farewell to bad things in a season of religious discipline to practice repentance and prepare for Christ's death and resurrection.Festival CARNIVAL: Carnival celebrations are believed to have roots in the pagan festival of Saturnalia. which.

.  Carnival happen in feb or march 2010 carnival was from 5 ± 8 march.

the first to be held in South America  . Brazil was selected to host the 2016 Olympic Games. The Brazilian national football teamis ranked among the best in the world according to the FIFA World Rankings.Gamespopular sport in  The most Brazil is football (soccer). and has won the World Cup tournament a record five times On 2 October 2009.

FLORA AND FAUNA    Amazon Rainforest. Jaguar. the largest tropical forest in the world. Macaw national animal. The Macaw is a typical animal of Brazil. The country has one of the world's most diverse populations of birds and amphibians Rufous-bellied Thrush (bird). .

TECHNICAL .

Technological Factors  Advantage of Technology In terms of Economies of Scale  New Discoveries & Innovations & Cost of Technology Transfer  Speed  Rate of Obsolescence .

. near São Paulo.. is the largest and busiest airport of brazil.   There are about 2.CONTINUED«.500 airports in Brazil São Paulo-Guarulhos International Airport.

CONT«. launch sites and satellite manufacturing. with significant capabilities in launch vehicles. the Butantan Institute.   Brazil's most notable technological hubs are the Oswaldo Cruz Institute. the Brazilian Agricultural Research Corporation and the INPE. . the Air Force's Aerospace Technical Center. The Brazilian Space Agency has the most advanced space program in Latin America.

.CONT«  Uranium is enriched at the Resend Nuclear Fuel Factory to fuel the country's energy demands and plans are underway to build the country's first nuclear submarine.

.

CONCLUSION Brazil is a developed country  South America's leading economic power and a regional leader.  . Highly unequal income distribution remains a pressing problem  Its famous for carnival festival and coffee.

Average real GDP growth is forecast at 3. Brazilian households are expected to have an annual disposable income over US$15. .000.Future scenarios    Brazil's macroeconomic prospects are good . By 2015.7% in 2007-2011.

Sign up to vote on this title
UsefulNot useful