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scuba diving««««« .My Name is: Roberts Barbara Millicent Barbie My friends call me: Birthday : 1959 My Mother : Ruth Handler My dad : Elliot Handler My School : Willows High School My Boy Friend: Ken My Best Friends: Midge Hobbies: Flying planes. shopping. swimming.
It was a futuristic kind of doll. The purpose of the doll was so that little girls could have a three dimensional figure to pretend with. Barbara. .The idea of the doll came to Ruth Handler. created the magnificent doll and it was revealed to the world at New York s annual Toy Fair in 1959. Little girls could pretend to be Barbie. the cofounder of Mattel Toys. Ruth and her husband. Handler formulated the idea from her own daughter. Elliot Handler. and make any dream come true.
Barbie is one upon whom little girls could project all their fantasies. supposedly making her whatever they wanted her to be. An icon that functions as both a steady outlet for girls' dreams and an ever changing reflection of society. but in the years that followed she has taken on many inspirational roles . . She is more than a doll .Barbie more than a doll Status of fashion icon and idol worshipped for more than 50 years.a sister or a friend for a girl. The Barbie doll was introduced as a teenage fashion model.
Barbie has the largest Facebook fan page of any doll . with hair from the top of her head to her toes Barbie has been outfitted by more than 70 famous couturiers and has served as creative inspiration to 146 designers With over a half-million fans.00 Barbie first appeared in the now-famous blackand-white striped swimsuit and signature ponytail The best-selling Barbie doll ever was 1992 Totally Hair Barbie.Facts : The first Barbie doll sold for $3.
Facts : Barbie s blog is translated into 11 languages and has been viewed in 194 countries 1 billion fashions have been produced since 1959 for Barbie® and friends 300.000 Barbie dolls sold in 1959 90 percent of girls ages 3-10 who own at least one Barbie doll .
STP Segmentation Girls Collectors Parents Targeting Girls in age group 3-14 Barbie collectors Fashion Enthusiasts .
. Barbie has filled a fundamental need that all girls share: to play a grown-up. A doll which is a very sexy-looking creature and seems to be acquiring fashionable clothing and accessories that exude status and power. We Girls can do anything I can be anything A dream doll upon which little girls could project all their fantasies.Positioning Barbie portrays the doll who could do anything and presented the popular image of independence .
Barbie presented the popular image of independence and the idea of freedom and reality. therefore making Barbie more appealing. Slogan We girls can do anything was used It directly targeted the young girls to exercise their imagination and creativity .Initial Marketing Strategy Mattel relates Barbie to every day girls. She showed a sexiness that helped children to dream of the fashionable clothes and statements that they could make when they grew up. Involved appealing to girls of different culture .
. thus made it a cult. Mattel started launching various Barbie games as the teenager girls are shifting towards digital gaming. Creating friends and cousins of Barbie over the years and now personalized Barbie and accessories. Barbie featuring various actress of different countries. Break up and Reunion with long time boyfriend Ken. Customization of Barbie according to the culture of the country they are sold in.Recent Market Strategy Mattel has created a fashion icon in Barbie .
(like Barbie clothing. Nickelodeon and Animax.Integrated Marketing Communications Consumers can log on to websites such as http://www. stickers ) . Pogo.barbie. Mattel Inc have been expanding the merchandise of Barbie over the years. Movies and promotion through Kids channels like Disney. Mattel released a promotional music video of the song Barbie Girl (with modified lyrics) on the official Barbie web site in 2009.com/ and design their own Barbie pal doll. watches.
Create Brand Image .Experiential Brand (Brand Life Cycle Management): Introduction Stage Elaboration stage brand Accessories Enhancing value of Brand Fortification Link elaborated image to other products in Brand Portfolio.
Her 50th anniversary gave Mattel an occasion to create a stage to celebrate and showcase every aspect of the Barbie lifestyle. .Success Of Barbie The average American girl today owns ten copies of Barbie. an artist s muse. Around the world. Barbie sales accounts for over 1 billion in a year. she became a fashion icon. Barbie has achieved beloved iconic status. Few American women under the age of fifty who haven't owned at least one Barbie Barbie began life as a toy. Along the way. and a collector s item.
representing a young woman with questionable intelligence and a near-impossible physique. Dimensions of Barbie 36-18-38 not anatomically possible on humans. Barbie's attitude idealizes the hardships women must go through to try and be "perfect". has been that she reinforces sexism. . Barbie's many accessories represented the high consumption lifestyle hence it represented the idea that material things are very important. from feminists and others.Controversies The major accusation. Release of dark skinned Barbie and Barbie in Arab nations.
Polly Uneeda Suzette .Tressy Petra by Plasty Genevieve Debbie Drake Polly Play Posy Valentine .Competitors Bratz Dolls Video Games American Character .
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