By Kapil Ostwal Sahil Gupta Sourabh Bhattacherjee Akshit Madhav Vishal

Submitted To Prof. Kalyan Chakrabarthy

General Information
Official Name : The Swiss Confederation Population : 7,782,900 people Size : 41,284 square km (15,940 squares miles) Slightly less than twice the size of New Jersey Capital : Bern Largest city : Zurich Official languages : German, French, Italian, Romansh

0.2% Jewish Government : Federal State with a parliamentary system and a direct democracy Currency : Swiss franc .2% Christian. France. Austria and Lichtenstein † Territory divided into two parts by the Alps: the Central Plateau and the Jura † Religion : 79.General Information Location : Landlocked country situated in Western Europe Bordered by Germany. 11.1% without any religious affiliation. Italy. 4.3% Muslim.

Industries Pharmaceuticals Chocolate Banking System Watches Tourism .

The chemical industry focuses on dye-stuffs. . perfume essences and food flavorings. The chemical and pharmaceutical industries export 85% of their output.Pharmaceuticals Switzerland is among the world's leading producers of chemicals and pharmaceuticals. The centre of the industry is Basel. The largest pharmaceutical companies are Roche and Novartis.

cakes. or with an espresso. pralines.Chocolate More than 400 years . and on any conceivable occasion. Swiss chocolatiers have created such delights as truffles. and mousses (enough to make every child forget about the bread ). whisky or a Cognac. a sweet wine. Swiss chocolate is great on its own. Switzerland has come to the forefront of chocolate manufacturing worldwide. Famous Brands: † † † † LINDT TOBLERONE FERRERO ROCHER HERSHEY·S .since Columbus became the first European to see cocoa beans.

. But along with its luxury output. it is responsible for about half of all world production. In terms of value. The average price of a watch exported from Switzerland in 2006 was 410 dollars. Switzerland is also known for the world's best selling plastic watch: the Swatch.Swiss Watches Switzerland is one of the world's largest watch manufacturers.

Swiss Watch Companies Rolex Omega Tag Heuer Breitling Swatch .

. The Swiss franc is among the world·s most stable currencies.Swiss Banking System Banks and financial institutions play a key role in the Swiss economy. The two major Swiss banks ² UBS and Credit Suisse ² are major forces in the global financial market. The Swiss capital market is one of the most important in the world.

Tourism Industry Tourism is an important source of income. The tourist industry is also a major employer. Figures released by the United World Tourism Organization ranked Switzerland 19th among world destinations for international tourism earnings in 2008. . Visitors from abroad accounted for about three per cent of Swiss GDP in 2008. after the metal and machine industry. Tourism is the fourth most important source of export revenue.6 billion francs in Switzerland in 2008. the chemical industry and the watch making industry. Visitors from abroad spent 15.

Motto: "Unity. . honesty.The People The Swiss value cleanliness. They are very proud of their neutrality and promotion of worldwide peace. The Swiss have a deep-rooted respect for saving and the material wealth it brings. no. Uniformity. thrift. hard work. punctuality and a sense of responsibility." They are very proud of their environment and have a long tradition of freedom. yes. and material possessions. tolerance. They value sobriety.

women.at business or social meetings. Allow the hosts to introduce you at parties. . Academic and professional titles are used frequently. Use last names and appropriate titles until specifically invited by your Swiss hosts or colleagues to use their first names. Shake hands again when leaving. First names are reserved for very close friends and family. Handshakes are firm with eye contact.Meeting and Greeting Shake hands with everyone present -.men. and children -.

Body Language Poor posture is frowned upon. This is an insult. Body language varies from region to region in Switzerland. . Do not point your index finger to your head. Do not stretch or slouch in public.

brisk. Meetings are generally impersonal. Generally. orderly. Business cards in English are acceptable. English is spoken in business with foreigners. Inquire beforehand to determine if an interpreter is needed. Business climate is very conservative. Hand your business card to the receptionist upon arrival for a meeting. planned and task oriented. Call with an explanation if you will be delayed. . Give a card to each person you meet subsequently.Corporate Culture The Swiss take punctuality for business and social meetings very seriously and expect that you will do likewise.

cautious.Corporate Culture The Swiss tend to get right down to business after a few minutes of general discussion. Discussions are detailed. thorough and detailed. Presentations and reports should be orderly. Decisions are made methodically. and often pessimistic. The Swiss are fair bargainers but not hagglers. It is not acceptable to call a Swiss businessperson at home unless there is an emergency. . wellprepared.

Dining and Entertainment In the German parts of Switzerland. It is considered rude to wave your hand. beckon a waiter by saying Herr Ober. . Keep your hands on the table at all times during a meal -. The host proposes the first toast. Business luncheons are more common than business breakfasts. Don't drink until after the toast is proposed. and a waitress by saying Fräulein.not in your lap. keep your elbows off the table. Business entertainment is almost always done in a restaurant. However. Spouses are generally included in business dinners.

including to eat fruit. . Use eating utensils at all times. Do not use a knife. Sample everything offered to you. not a knife. watch and ask permission before smoking. Wait.Dining and Entertainment Cut potatoes. It is impolite to leave food on your plate. If salt and pepper are not on the table. Break bread with your hands if possible. Try to finish everything on your plate when dining in someone's home. don't ask for them. Don't smoke at the dinner table. soft foods and salads with a fork.

. place knife and fork side by side on the plate at the 5:25 position. they will offer.Dining and Entertainment When you are finished eating. It is considered impolite to ask for a tour of your hosts' home. If your hosts want to give a tour of their home. Leave a party no later than midnight.

For business meetings. Overly casual or sloppy attire is not appreciated. . women should wear suits or dresses. The Swiss are known for conservative and neat attire. men should wear suits and ties.Dress Appearance should always be clean and neat.

cognac. Do not give anything sharp. pastries. whisky. or wine. . odd number). Be prepared to give a gift in case you are given one. but small gifts may be appropriate at the successful conclusion of negotiations. A gift with your company logo is acceptable. flowers (unwrap before presenting. pralines. always bring a small gift for the hostess and a small gift for children. Give books. When invited to someone's home.Gifts Gifts are normally not exchanged at business meetings. desk attire. Give candy (good quality). good bourbon.

Don't give red roses or carnations (these imply romance). It is polite to send flowers to the hostess before a large party or the next day with a thank you note.Gifts Do not bring large or expensive gifts. . This is considered vulgar and makes receiver uncomfortable. White chrysanthemums and white asters are for funerals only.

Refrain from putting your hands in your pockets while talking with people. . chair or table. Don·t litter (you will be scolded publicly). Don·t chew gum or clean your fingernails in public.Helpful Hints Be punctual. Never put your feet on a desk. Show great respect for elderly.

If possible. a foreign businesswoman should invite a Swiss businessman to lunch rather than dinner.Especially for Women More women are becoming more and more involved in business and public life in Switzerland. Many Swiss businessmen would be embarrassed if a foreign businesswoman invited them to dinner. . Foreign businesswomen will be treated fairly and professionally in Switzerland. Swiss men are very conservative and still expect to pay for a meal.

Benefits & Issues For Foreign Companies Benefits taxes † Free trade † Administrative links with the EU † Center of Europe † Widespread use of English † Low Issues † Image As Tourist destination. † High Labor Cost † High Living cost .

.Foreign Companies Asian firms investing in the Swiss market. These include † Indian software firm Birlasoft † Taiwanese computer makers ASUS † Japanese medical devices manufacturer Terum † Chinese solar energy specialist Suntech. † Chinese Packaging giant GA Pak.

But they chose Germany as a manufacturing base because it is an optimum location for shipping while offering a skilled work force and low labor costs.GA Pak It is Chinese company that manufactures aseptic packaging for the food industry. . According to them Switzerland·s close trade and administrative links with the EU make up for the Swiss opting out of the European economic bloc. Recently set up its European HQ in Winterthur.

Consumer base is not near . So Alibaba opens its European HQ in Britain.Alibaba It is online trading giant According to it finding a home in Switzerland on cost efficiency grounds for staff is difficult. Labor Cost is high. .

Thank You Merci Grazie Va multumesc .