Acknowledgment

We are glad to receive «« The Opportunity given by,

Prof... Sonal kadam
To present our self on the topic, ´Value Engineering And Analysisµ

What Is Value Engineering???? ´Value Engineering
is a technique applied to identify optimum value solutions during new product developmentµ

What Is Value Analysis???

´Value analysis is a technique Applied to improve existing products, processes or services. The objective is usually to reduce cost, but may equally or simultaneously be to improve performance or quality.µ

It can be applied during conceptual design (top down)or design refinement (bottom up). .Why Value Engineering??? To identify and remove unnecessary costs without compromising the quality and reliability of the design.

The Key Points Of VA / VE««. Applying formal work plans A team approach Specific definition of functions The simultaneous look at functions and costs Control of the analysis process Quantifiable results .

Goals for Chapter 13   Discuss two Primary objectives of store layout and design Discuss Steps in Planning the Store Layout .

Merchandise Presentation and Psychological Impact .Goals for Chapter 13    Discuss two Primary objectives of store layout and design Discuss Steps in Planning the Store Layout Discuss Fixtures.

Goals for Chapter 13     Discuss two Primary objectives of store layout and design Discuss Steps in Planning the Store Layout Discuss Fixtures. Merchandise Presentation and Psychological Impact Discuss Sensory Communication of a Store to its customers .

. Preparation Information Analysis Creation Evaluation Development Presentation Follow-up .The Job Plan«.

Objectives of Store Environment Store Image .

Objectives of Store Environment Store Image Overall Perception the Consumer has of the Store¶s Environment .

Objectives of Store Environment Store Image Overall Perception the Consumer has of the Store¶s Environment .

Objectives of Store Environment Store Image Overall Perception the Consumer has of the Store¶s Environment Space Productivity .

Objectives of Store Environment Store Image Overall Perception the Consumer has of the Store¶s Environment Space Productivity How effectively the retailer uses its space to generate sales (and profits) .

Exhibit 13.1 Elements That Compose the Store Environment Visual Communications Retail Identity Graphics POS Signage Store Image and Productivity Store Design Exterior Design Ambiance Lighting Retailing. Dunne and Lusch Store Planning Space Allocation Layout Circulation Merchandising Fixture Selection Merchandise Presentation Visual Merchandising Copyright © 1999 by Harcourt Brace & Company All rights reserved. . 3rd Edition.

Store Planning .Allocating Space .

Selling Space .Allocating Space Non .Store Planning .

Store Planning .Selling Space Back Room .Allocating Space Non .

Allocating Space Non .Selling Space Back Room Offices and Functional Space .Store Planning .

Selling Space Back Room Offices and Functional Space Aisles.Allocating Space Non .Store Planning . Service Areas .

Allocating Space Selling Space .Store Planning .

Allocating Space Selling Space Floor Space .Store Planning .

Allocating Space Selling Space Floor Space Fixtures .Store Planning .

Store Planning .Allocating Space Selling Space Floor Space Fixtures Walls .

Store Planning .Allocating Space Selling Space Floor Space Fixtures Walls End Caps .

Allocating Space Selling Space Floor Space Fixtures Walls End Caps Checkouts .Store Planning .

Service Areas Selling Space Floor Space Fixtures Walls End Caps Checkouts .Selling Space Back Room Offices and Functional Space Aisles.Store Planning .Allocating Space Non .

Circulation Pattern .Store Planning .

Store Planning .Circulation Pattern Free Flow Layout Fixtures and Merchandise are grouped in Free-flowing patterns on the sales floor .

Circulation Pattern Free Flow Layout Fixtures and Merchandise are grouped in Free-flowing patterns on the sales floor .Store Planning .

throughout the store .Counters and Fixtures are placed in long rows or ³runs´ usually at right angles.Store Planning .Circulation Pattern Grid Layout .

Store Planning . throughout the store .Counters and Fixtures are placed in long rows or ³runs´ usually at right angles.Circulation Pattern Grid Layout .

loops through the store and returns customer to the front of the store .The major customer aisle begins at the entrance.Circulation Pattern Loop Layout .Store Planning .

Store Planning . loops through the store and returns customer to the front of the store .The major customer aisle begins at the entrance.Circulation Pattern Loop Layout .

Circulation Pattern Spine Layout .Store Planning . with merchandise departments branching off to the the back side walls .The major customer aisle runs from the front to the back of the store.

Circulation Pattern Spine Layout .The major customer aisle runs from the front to the back of the store. with merchandise departments branching off to the the back side walls .Store Planning .

Dunne and Lusch Copyright © 1999 by Harcourt Brace & Company All rights reserved. Allowance for browsing and wandering freely 2. Increased impulse purchases 3.Advantages and Disadvantages of Free Flow and Grid Layouts Free Flow Advantages 1. 3rd Edition. Flexibility Retailing. . Visual appeal 4.

. Possible confusion 3. Difficulty of cleaning Retailing. Loitering encouraged 2. Dunne and Lusch Copyright © 1999 by Harcourt Brace & Company All rights reserved. Waste of floor space 4.Advantages and Disadvantages of Free Flow and Grid Layouts Free Flow Disadvantages 1. Cost 5. 3rd Edition.

Merchandise exposure 4. Simplified security 6. Customer familiarity 3. .Advantages and Disadvantages of Free Flow and Grid Layouts Grid Advantages 1. Low cost 2. Possibility of self-service Retailing. 3rd Edition. Ease of cleaning 5. Dunne and Lusch Copyright © 1999 by Harcourt Brace & Company All rights reserved.

3rd Edition. Dunne and Lusch Copyright © 1999 by Harcourt Brace & Company All rights reserved. Stimulation of rushed shopping behavior 4. Plain and uninteresting 2. Limited creativity in decor Retailing. Limited browsing 3. .Advantages and Disadvantages of Free Flow and Grid Layouts Grid Disadvantages 1.

Fixture Types .

Fixture Types  On-shelf vs. On Floor .

On Floor Gondola .Fixture Types   On-shelf vs.Common for Hardlines .

Common for Hardlines Racks .Fixture Types    On-shelf vs.Common for Softlines . On Floor Gondola .

Fixture Types     On-shelf vs.Common for Softlines Wall Fixtures .Common for Hardlines Racks . On Floor Gondola .

Common for Softlines Wall Fixtures End Caps .Common for Hardlines Racks . On Floor Gondola .Fixture Types      On-shelf vs.

Common for Softlines Wall Fixtures End Caps Checkout Fixtures .Fixture Types       On-shelf vs. On Floor Gondola .Common for Hardlines Racks .

Merchandise Presentation Planning .

Merchandise Presentation Planning  Six Basic methods .

Merchandise Presentation Planning  Six Basic methods Shelving .

Merchandise Presentation Planning 

Six Basic methods
Shelving Hanging

Merchandise Presentation Planning 

Six Basic methods
Shelving Hanging Pegging

Merchandise Presentation Planning 

Six Basic methods
Shelving Hanging Pegging Folding

Merchandise Presentation Planning 

Six Basic methods
Shelving Hanging Pegging Folding Stacking

Merchandise Presentation Planning  Six Basic methods Shelving Hanging Pegging Folding Stacking Dumping .

Key Psychological Factors .

Key Psychological Factors  Value / Fashion Image presentation of product influences image customer has regarding that product .

Where a product is placed on shelves influences sales .Key Psychological Factors  Value / Fashion Image presentation of product influences image customer has regarding that product  Angles and Sightlines Customers view product at 45 degree angle and at eye level.

Where a product is placed on shelves influences sales .Key Psychological Factors  45 degree  Value / Fashion Image angle sightlines presentation of product influences image customer has regarding that product  Angles and Sightlines Customers view product at 45 degree angle and at eye level.

Where a product is placed on shelves influences sales  Vertical Color Blocking Display product in vertical bands of color .Key Psychological Factors  45 degree  Value / Fashion Image angle sightlines presentation of product influences image customer has regarding that product  Angles and Sightlines Customers view product at 45 degree angle and at eye level.

3rd Edition. Visual Merchandising got its start at the turn of the century. when department stores began using theatrical set design and lighting to create exotic displays. is central to a retailer¶s ability to generate sales. the way the departments are arranged. the lighting--all are carefully planned to earn the store more sales per square foot. . the art of attracting patrons with visual cues. Dunne and Lusch Copyright © 1999 by Harcourt Brace & Company All rights reserved.Examples of Visual Merchandising ³Visual Merchandising´. Today. Retailing. the location of the escalators.

Escalators are a focal point of many stores.Examples of Visual Merchandising Here¶s sampling of the techniques stores use to generate those sales: Get¶m coming and going. . Retailing. That makes them ideal locations for promotional signs and for impulse items like perfume. 3rd Edition. Dunne and Lusch Copyright © 1999 by Harcourt Brace & Company All rights reserved.

Cosmetics. 3rd Edition. should always be at the main entrance to the store. Department-store design incorporates a gauntlet of goodies to stimulate impulse buys. .Examples of Visual Merchandising Lead them to temptation. Dunne and Lusch Copyright © 1999 by Harcourt Brace & Company All rights reserved. Retailing. a store¶s most profitable department.

it implies luxury. When an item. An item in a glass case with a lot of space around it implies real luxury. . such as a watch or a scarf. is displayed in a glass case. 3rd Edition.Examples of Visual Merchandising Its all in the display. Retailing. Dunne and Lusch Copyright © 1999 by Harcourt Brace & Company All rights reserved.

and other small items the same way bargain stores do. Even ³high fashion´ stores aren¶t above using the ³dumping´ method to display gloves.´ Retailing. . Dunne and Lusch Copyright © 1999 by Harcourt Brace & Company All rights reserved. leather goods. scarves. These bins have a way of suggesting a ³good buy.Examples of Visual Merchandising ³Bazaar? Behavior´. 3rd Edition.

Dunne and Lusch Copyright © 1999 by Harcourt Brace & Company All rights reserved.Examples of Visual Merchandising Color is king. Retailing. Retailers believe consumers are more apt to buy clothes that appear in full size and color assortments. 3rd Edition. .

Thus apparel retailers strategically place impulse buys like hair bows and costume jewelry by the cashier the same way supermarket checkouts display candy and magazines. Once the customer has already purchased one item. . Retailing. it¶s easier to sell an additional item. Dunne and Lusch Copyright © 1999 by Harcourt Brace & Company All rights reserved.Examples of Visual Merchandising Suggestion positioning. 3rd Edition.

Total Sensory Communication .

discussed previously .Total Sensory Communication  Sight .

discussed previously Sound .What background music is playing? .Total Sensory Communication   Sight .

Total Sensory Communication    Sight . tobacco.discussed previously Sound . stale food. fish.Potpourri. Major influence on buying emotions. .What background music is playing? Smell .

Total Sensory Communication    Sight .Potpourri. . stale food. fish. Major influence on buying emotions. tobacco.discussed previously Sound .What background music is playing? Smell .

tobacco. stale food.discussed previously Sound . Major influence on buying emotions.Potpourri.What background music is playing? Smell . fish.Is product open to consumer to feel texture? .Total Sensory Communication     Sight . Touch .

stale food. Touch . Major influence on buying emotions.Free samples of new products at Supermarkets .Is product open to consumer to feel texture? Taste . fish.Potpourri.What background music is playing? Smell .discussed previously Sound .Total Sensory Communication      Sight . tobacco.

Summary .

Summary  The store itself it¶s the most meaningful communication between the retailer and the customer .

Summary   The store itself it¶s the most meaningful communication between the retailer and the customer The store environment must: .

Summary   The store itself it¶s the most meaningful communication between the retailer and the customer The store environment must: Create an Image .

Summary   The store itself it¶s the most meaningful communication between the retailer and the customer The store environment must: Create an Image Increase Productivity .