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It is the only production house having strong presence in four southern states . his wife Shobha Kapoor & daughter Ekta Kapoor. Thi. Headquartered in Mumbai. Kahaani Ghar Ghar Kii and Kusum had created such a high base in its financial performance and BTL should be back on growth track. The company has been promoted by the actor Jitendra.INTRODUCTION Balaji Telefilms is amongst India's most prominent & successful media companies. the company is primarily engaged in the production of television serials in Hindi. Telgu. Tamil & Kannada. For the past decade Success of the Kyunki Saas Bhi Kabhi Bahu.
QUESTION. 1? Explain how balaji telefilm achieved success in such a short span of time. Company¶s success is largely one woman show .
Recipe of success: First mover advantage:. cordial relation with most channels.Early entry into business and presence into the regional markets.presence across the spectrum. Proper target segment: High TRPs made to get better rates from advertisers Daily soap as opposed weakly soap Proper market research Cost control . Wider reach:.
Idea of making different pattern of serials Knowing the pulse of viewers Plot outlines .
THE TWO DIFFERENT MODELS USED BY TELEVISION SOFTWARE PRODUCERS FOR PROVIDING CONTENT TO TELEVISION CHANNELS CONTENT Producers acquire a broadcasting slot(telecast time) from the channels and pay telecast fees to the channel for the allotted time slot for Sponsored broadcasting commercials. This Programs airtime is then sold to the advertisers by the producers who also hold the IPR for the program .
Producers are commissioned by the channels for conceiving and producing a program on behalf of the channel. They Commissioned are paid a fixed price for Programs producing a program and the channel retains the IPR and rights to sell and market the commercial airtime. Balaji¶s focus on Commissioned program Attractive rates for commissioned programs TRP linked incentive scheme entered into by private broadcasters .
3% of the population of age group 0-14 years 45% of the population account for less than 21 years of age.Modern outlook . Increase in working women population Change in women taste and preference .SHOULD BALAJI DIVERSIFY ITS PROGRAM PORTFOLIO FROM WOMEN CENTRIC FAMILY DRAMAS TO MORE INNOVATIVE CONTENT Changing taste of audience ± Focus more on youth and teenage population India . Growing interest in Reality shows. 35.Largest proportions of population in the younger age groups in the world.
THANK YOU Gaurav Joe Manuel Rishi .