Indian Brand which got into Global Market

Presented By:
Monica Jain -17 Jidnyasa Malvankar - 32 Yash Rajani - 56 Dipen Vyas - 11 Tejas Bedi - 07 Harshal Kamble - 24

INTRODUCTION € FMCG Markets Herbal/Ayurvedic products Key consumer products categories Distinct brand identities € € € .

Divison € Consumer Care Division € Consumer Health Care Division € International Business Division .

Dabur ± Global Presence .

Global Principles € Passion for Winning Customer Focus Team Work Innovation Integrity € € € € .

efficacious. attracting. relative to our peer group. . developing and retaining quality personnel  Responsible citizens with a commitment to environmental protection  Provide superior returns. within and outside India. natural solutions by synthesizing our deep knowledge of Ayurveda and herbs with modern science  Provide consumers with innovative products within easy reach  Build a platform to enable Dabur to become a global Ayurvedic leader  A professionally managed employer of choice.Strategic Intent Of Dabur India Ltd  Focus on growing our core brands across categories. reaching out to new geographies. to our shareholders. and improve operational efficiencies by leveraging technology  The preferred company to meet the health and personal grooming needs of target consumers with safe.

DABUR WORLDWIDE .

UK. to Europe. Africa. Far East. Latin America. extracted from traditional plant sources . manufactured under strict international quality benchmarks.Products Worldwide Offices and representatives in Europe. America and Africa A special herbal health care and personal care range successfully selling in markets ranging from the Middle East. North Africa and Europe Inroads into several European and American markets that have good potential due to resurgence of the back-to-nature movement Export of Active Pharmaceutical Ingredients (APIs). and other Asian countries Export of food and textile grade natural gums.

International Business .

Marketing Mix of Dabur € PRODUCT Brands Quality Size Design .

€ PRICE  .

€ PLACE  Increasing Geographic spread  Entered South Indian Market  Expanding in International Market  Presence in over 50 countries  Subsidiaries in Nepal. Bangladesh .

€ Promotion  .

electronic ‡Events ‡Inventory centre ‡T.V.Media Tools ‡Press releases ‡Dabur in news. commercials ‡Radio ‡Internet ‡Newspapers .print ‡Dabur in news.

Dabur has a huge global network of suppliers and vendors. Healthcare and Ayurveda segments.   .000 items with an annual procurement bill of over Rs 500 crore.Suppliers  Over 300 diverse products in the FMCG. The Central Planning and Procurement Division (CPPD) is responsible for purchase operations at Dabur. acting in coordination with the Production and Marketing Divisions. Purchasing roughly 7.

Market Intermediaries .

CUSTOMERS  Its products basically serve to all groups It includes both the existing & potential customer Dabur has 35 billion customers (approx) worldwide   .

Competitors HUL  Colgate  Godrej  Marico  P and G  Emami  Gillette India  Jyothy Labs  .

. 3. 2. STRATEGIC PARTNERSHIPS WORLD WIDE COVERAGE 100 YEARS OF EXPERIENCE MANUFACTURING FACILITIES RESEARCH PLANTS.STRENGTHS 1. 5. 4.

WEAKNESS € NO RETAIL OUTLET DOORSTEP DELIVERY. € NO .

STRATEGIC ALLIANCES. EXPORT OF AURVEDIC PRODUCTS. .OPPORTUNITY € € € € OVERSEAS DEALERSHIP. MEDICAL BIOTECHNOLOGY.

.THREATS     KERELA-HUB OF AYURVEDA LOCAL COMPANIES YOGA CAMPS FOREIGN PRODUCTS.

Dabur Tapping the world Several Product Categories Dabur International Divers for Growth .Future .

€ ITS BRANDS ARE BUILT ON THE FOUNDATION OF TRUST THAT A DABUR OFFERING WILL NEVER CAUSE ONE HARM. .WHAT MAKES IT TRUSTWORTHY € AN UMBRELLA NAME FOR A VARIETY OF PRODUCTS. DABUR HAS CONSISTENTLY RANKED AMONG INDIA¶S TOP BRANDS. RANGING FROM HAIR CARE TO HONEY.

Conclusion  Strong Distribution Network  Most Trusted Brand  Aggressive strategy  Innovation .

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