Group 7

Company Overview Motives and Fits of Partner Alliance Structure Problems and Future Direction Key Success Factors Recommendation .

• One of the leading media companies in the world – Walt Disney Studio – Theme Parks and Resorts – Disney Consumer Products – Media Networks: ABC and ESPN Background Motive & Fits Alliance Structure Of Partners Problem & Latest Situation Key Success Factors Recommendation .

and production capabilities Background Motive & Fits Alliance Structure Of Partners Problem & Latest Situation Key Success Factors Recommendation . creative.• Established in 1986 by Steve Jobs • Computer graphics unit of Lucasfilm to be Pixar • An Academy Award-winning computer animation studio with technical.

Motive of Partners Disney  Acquire core strengths of Pixar  Increase its revenue  Decrease in competition  Access to technology  Increase productivity and more sales Pixar  Gain the benefit of being able to produce the other lines of products Background Motive & Fits Alliance Structure Of Partners Problem & Latest Situation Key Success Factors Recommendation .

What’s for Stakeholders? Revenue: Get higher share price for stockholders  Human Resource: Be able to exchange valuable human resource between Disney and Pixar Background Motive & Fits Alliance Structure Of Partners Problem & Latest Situation Key Success Factors Recommendation .

2006 Disney bought Pixar Merged two companies becoming Disney-Pixar Background Motive & Fits Alliance Structure Of Partners Problem & Latest Situation Key Success Factors Recommendation . 1995 1997 Pixar entered into Co-production Agreement with Disney and agreed to produce five animations. 2004 Attempted to have a new agreement. Pixar negotiated Disney only do distribution.1991 Pixar entered in to Feature Film Agreement with Walt Disney for Development and Production of three computer animated films while Disney do marketing and distribution Toy Story launched and in the market and was successful. and Pixar would control entire products and get ownership over the films . Disagreement when Toy Story2 would be launched.

which split the cost equally and share 50/50 profit.  Investment alliance: The motion will be invested by both Disney and Pixar. Sales alliance: the agreement of the two companies would be categorized as to increase sales. Background Motive & Fits Alliance Structure Of Partners Problem & Latest Situation Key Success Factors Recommendation .

Main Issues - Disney aborted the contracts in launching the Toy Story 2 Partnership between Pixar and Disney ended with an acquisition by following possible issues: 1. Background Motive & Fits Alliance Structure Of Partners Problem & Latest Situation Key Success Factors Recommendation . Jobs tend to charge the high share price. Pixar thought it was not getting mutual benefits. Profit would be split after recovered costs on marketing and distribution. 2. Pixar can be successful without Disney because they have technological skills and innovation in the company to produce profit-generating films as they did in the past.

and John Lesseter as the Chief Creative Officer. and films. Disney-Pixar can develop its strategic priorities. characters.Latest Situation • The combined Disney-Pixar company is operated by Ed Catmull as the President of the company. The acquisition led the collaboration without barriers from different companies with different sets of shareholders. Motive & Fits Alliance Structure Of Partners Problem & Latest Situation Key Success Factors Recommendation • • • Background . The combined can focus on the same goal that is to delight the millions of people worldwide especially family audience with creative stories. • 15-year partnership has created a good collaboration between Pixar and Disney teams.

Share core strengths to the alliance Trust Tolerance Background Motive & Fits Alliance Structure Of Partners Problem & Latest Situation Key Success Factors Recommendation .

Lessons learnt from Alliance vs. Pixar Culture Background Motive & Fits Alliance Structure Of Partners Disney Culture Problem & Latest Situation Key Success Factors Recommendation .

Pixar Work office is not a cubicle. but rather a habitat Main culture is egalitarianism. Background Motive & Fits Alliance Structure Of Partners Problem & Latest Situation Key Success Factors Recommendation .which emphasizes on teamwork.

Disney Hierarchy Management Style Aim more on making the profit instead of providing the quality animation Background Motive & Fits Alliance Structure Of Partners Problem & Latest Situation Key Success Factors Recommendation .

Thank You for Your Attention .

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