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termed a concept of Yum! Brands since 1997.y KFC Corporation founded and also known as KENTUCKY FRIED CHICKEN. and ´Colonel Sandersµ or ´ The Colonelµ is a metonym for the company itself. y KFC has been a brand and opening segment. y The company was founded by Colonel Harland Sanders in 1952. he remains an important part of the company·s branding and advertisement. Sanders died in 1980. . is a chain of fast food restaurant based in Louisville Kentucky in the United States.
KFC faced severe protest by People for Ethical Treatment of Animals(PETA). a flavor enhancing ingredient) as allowed by the act. an animal rights protection organization. y The regulatory authorities found that KFC·s Chicken did not adhere for the prevention of food adulteration act 1954. . y Since the late 1990s. Chickens contained nearly three times more monosodium glutamate (popularly know as MSG.ETHICAL ISSUES IN KFC y The ethical issue involved in Kentucky Fried Chickens business operations in India KFC entered in India in 1995 and has been in midst of controversies since then.
y PETA accused KFC of cruelty towards chickens and released a video tape showing the ill treatment of birds in KFCs poultry farms. .
SOLUTIONS y However . . y They stopped the ill-treatment against the chickens. y Now they also produce vegetarian food products. undeterred by the protest by PETA and other animal rights organizations. KFC planned a massive expansion program in India. y They accepted the prevention of food adulteration act 1954.