YEAR 1998-99 1999-2000 2000-01 2001-02 2002-03 2003-04 2004-05 2005-06 2006-07
Sources: IAMI Note: *Estimated 2007-08

B2C (Amount in crore) 12 15 100 110 130 255 570 1180 7080 9210*

Websites

Ebay Rediff Google Yahoo Indiatimes Futurebazaar Sify Shopping Amazon India plaza

% use on Increase over 2006 (%) preferred bases(2007) 34% -4% 25% 8% 7% 7% 6% 2% 2% 1% 1% -4% 5% -0.50% -4% 6% 0.6% 0.40% -0.1% 0.6 %

y Demographic y y y y

Characteristics Product Type Familiarity and Confidence Consumer Attitude towards E-shopping E-shopping Environmental Characteristics

Rapid growth of cybercafés across India y Access to Information y The increase in number of computer users y Reach to net services through broadband
y

as well as. online stores More easily you can find a product compared to brick-and-mortal stores Have more options compared to brick-and-mortal stores Easy to find real bargains Provided products are cheaper compared to brick-and-mortal store The whole buying procedure is more easily compared to brick-andmortal stores Consumers can find products that there are not in brick-and-mortal stores Have much more time to evaluate and select a product .y y y y y y y y y y y Shop any time of the day Shop abroad Save time Easy to do comparison shopping between products.

y Online stores promise more than they can practically y y y y y offer Consumers can not completely trust them Online stores are not always official representatives of their offered products Consumers find it difficult to confirm the reliability of the provided products It is possible to have your credit card data intercepted It is possible to buy a product that it would not value as much as you pay for it .

not restricted by foot print ‡Stock is recognized brands ‡Purchase price can be less than off line shops ‡Strong competition for warehousing and distribution keeps costs down ‡Easy to remain in touch and build relationships with customers (Email. e'zine) ‡Use existing distribution networks (Postage) ‡Weaknesses ‡No shop front to accept returns ‡People need to find our site. ‡Low web development skills in house we are reliant on outsourcing External Opportunities Threats ‡ Established traffic and high number of repeat‡ The internet has no barriers to entry which means a customers may enable increased sales through the better financed business or an established retail addition of complimentary product lines business may seek to compete in this niche. SMS. ‡ Increased use of the internet for shopping with the‡ eBay and other online auction sites have traders selling similar products 18 to 35 age group suggests that additional sales may come from stocking toys for this age group ‡ Buyer reluctance to shop over the net (Diminishing) ‡ Improve organic search ranking to reduce‡ Quality issues from overseas suppliers damaging the advertising costs reputation of brands we sell ‡ Lager business with greater buying power may undercut our prices to gain online market share ‡ . there is no other marketing ‡Lack of shop brand recognition ‡Hard to scale up to respond to peaks and troughs in demand ‡Limited financial capital to fund web site optimization ‡Larger or heavy toys have high delivery cost diminishing the online price advantage.‡Internal ‡Strengths ‡Global reach of business ‡Low cost to maintain and enhance the site.

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Hence this research is to study the perception of Indian people during online shopping. 4. Hence. 3. 6. To study the ease of online shopping. To study the benefits of online shopping. Gurukul. Vastrapur) we will find out same. 2. and 5. To study the past experience with online shopping. 1 To study the risk of online shopping. y Title of the study: Consumer Perception toward Online Shopping in Ahmedabad city  Statement of the Problem: y Many times we heard that Indian people have touch and feel kind of behavior before purchase the any goods and services. To study reasons for using online shopping (adopters only)  Objective of the Study: y y y y y y . And find out reason behind to go through online shopping and vise a versa. To study the level of uncertainty of online shopping. through our project Consumer Perception toward Online Shopping in Ahmedabad city (Drive in road.

200 consumers Here.respondents 5%= 0.03=p^-p=error of estimation Z=98% confidence level value is= 1.05 E= 0.Population: Citizens of Ahmedabad city Sampling Area: Taken from Vastrapur. Drive in Road y Sample Size : 203 Consumers= Approx.95)*(. = (.03)^2 Where p= probability of respondents 95%=0. Gurukul area.05)*(1.95 q= probability of non.96)^2/(. consumers refer any person who ever done shopping whether from internet or brick and mortal store.96(from the Z-table) y Sampling Technique: Non probabilistic sampling and Convenience Sampling y y .

y Research Design: Descriptive study y Age Group: 18 and above  Statistical techniques Bar Diagrams y Pie-Chart  Data collection: y Primary data y Secondary data  Limitations of the study: y .

y Age .

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of Respondent No Formal Education Graduate 2% 12% 40% High School Post Graduate 46% .No.

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No. of Respondents Yes No 20.5% 79.5% .

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Travelling tickets. difference between ordered quantities are the biggest reason which resists them to repeat purchase. Non-adopters of online company feel that security and trust. Wide variety of product. Today s era is internet era. touch and feel experience. full product information are the main reasons Which attracts consumer to do online shopping Almost people buy online only 1 or 2 times in quarter. lower price. so education in today s scenario is increases very rapidly. Around 60% people ready to keep shopping. poor site design. prefer from brick and mortal store are crucial reason for not doing online shopping. quicker delivery. and books are most selling items in online shopping. in our survey we find that all people are aware about internet. computer software and hardware. We find that majority of people are aware about online shopping. price differentiation. Majority of the people shops by debit card . CD AND DVDS. y y y . Majority people feel that security and trust. time saving.y y y y y y y Majority of the young people are at least graduate.

y Majority of the people of not doing online shopping just because of security and trust problem so. And improve the distribution network to reduce delivery time . y Almost male people are doing online shopping. company has to ensure them (consumers) authentication of system (website) from they are purchasing or planning to purchase. so company has to improve their site design so consumer do not get confuse. quicker delivery & wide variety of goods are very crucial in online shopping. female are less interested in online shopping. so company has to do promotional activity which attracts more female to do online shopping y As we know majority of people are simply graduate. so company has to provide language options to make easy online shopping y Time saving.

y If possible for online website than they provide proper video for the products regarding how to use the product. various discount offers. y 30% of people do not recommend to others to do online shopping. . promotional activities. so company has to satisfy them so they can increase positive word of mouth. what are the feature of the product so consumer feel some touch and feel kind of experience. rebate etc. So company has to take care of it. y Many of the consumer s complaint that delivered quantity are different from the ordered quantity.y To sustain in competitive market increase the frequency rate of online Shopping. y Company has to increase traffic on his website by providing sales promotion. y The retailers must make sure that their website is out of malwares and virus attacks.

Indian people are very different from other country people they believe in first buy product and then pay. Time saving is the most important factor which leads to do online shopping.y Today s era is internet era. Security is also crucial factor which resist doing online shopping y . majority of the people are aware about internet as well as online shopping. But very few people are doing online shopping because Indian typical mentality to touch and feel kind of experience before purchase.

. Jha. Weitz... R. Marketing Research. 98-105. and Rao. C.. Janizszewski. Sawyer. 348-359. J. C. S. (1999) An analysis of fraud on the Internet. . retailer. IX edition Naresh Malhotra and Dash S. and internet shopping behaviour . Consumer Behavior. R. 43 (11). R. H.Philip Kotler. andmanufacturer incentives to participate in electronic marketplaces.iamai. V edition www. and Wood. Marketing Management. Communications of the ACM. 13th edition Schiffman and Kanuk.. Lutz. (2000) On risk. A. Baker. Journal of Marketing. A. Keller. Internet Research: Electronic Networking Applications and Policy. 61 (3). Alba.. Koshy. S.com www..why some consumers are online shoppers while others are not. Misra. convenience. B.in Bhatnagar. Lynch. 38-53. 9 (5).emarketer. (1997) Interactive home shopping: consumer. J.

. Mary and Mary Gilly. (2005) E-S-Qual: a multipleitem scale for assessing electronic service quality. B. 15(1). H. (2003) Risk perception and e-shopping: a cross- y y y y y y cultural study.. and Malhotra. V. Monsuwé. 7 (1). [Retrieved December 22.com Cronin. Retail Merchandiser (2003) Online spending jumps 18 per cent.ey.A Taylor factors to be considered in online shopping Main source Journal of Applied Business Research Fourth Quarter 2006 Volume 22.. (2004).y Choi. 102-121. Zeithaml. Ernst and Young (2000). J. 213-233. Journal of Service Research. & Ruyter.r & S.com/universe/document Dellaert. Shopping Online for freedom control and fun. J. and Lee. http://www. 2003]. [Retrieved January 27. 43 (2): 34-55 Parasuraman. http://web. A. [Online]. Number 4 Wolfinbarger.J.lexisnexis. (2001). Journal of Fashion Marketing and Management. K. A. A. International Journal of Service Industry Management. [Online]. J. Vol. K. Global Online Retailing. T. 2003].. Retail Merchandiser. 7 (3).P. What drives consumers to shop online? A literature review. 49-64.

. Muthamizh Vendan Murugavel.org/citation.. Gender differences in perceptions of web-based shopping. E-Tailing market scenario in India (2008). C.cfm?id=569910 y Belanger. Online user behavior in Delhi-a factor analysis (2007). Sajeevan Rao. 2010 y Dr. & Comunale. C. Indian journal of marketing. Indian journal of marketing. Available: http://portal. August. y Dr.y Gefen. 82-86. Mokhalles Mohd. D(2000) E-commerce: the role of familiarity and trust . July. F. Van Slyke. (2002). Mehdi. 2010 . A. Communication of the ACM.acm. 45.

2 Do you have internet availability? Ans.y Age 18-25 years 26-30 years 31-35 years 36-40 years >40 years Marital Status Single / Married Gender Male / Female What is your education level? No Formal Education High School Graduate Post Graduate Profession ____________ Q. .1 Are you familiar with internet? Ans. Yes Yes Yes No No No Q.3 Are you aware about online shopping? Ans. Q. y y y y y y y y y .

. please jump to question 13.Q.4 Have you done ever online shopping? Ans.5 facts regarding online purchase. Reasons Strongly Agree Wide variety of products Easy buying procedure Time savings Lower prices various mode of payments After sales service Quicker delivery Qualitative product Good Satisfaction level Desire to keep shopping Slightly Agree neither Slightly disagree Strongly disagree . Yes No (If your answer is 'No'.) Q.

Q.Q..8 which are the most effective drivers which resist you to repeat purchase? Most effective drivers Strongly agree Security and trust problem poor site design price differentiation Inadequate information regarding product Shipping delays Difference between ordered quantity and delivered quantity Difference between ordered quality and delivered quality Slightly Agree neither Slightly disagree Strongly disagree Any other reason . 1 time 2 times 3 times more than 3 times Q.7 Which kinds of product do you buy through online shopping? Ans..6 Nos. of online purchase per quarter (3 month)? Ans. Computer hard ware and software travelling tickets CDs and DVDs Consumer electronics books Any others than specify . .

Search online but buy & pay at stores Search and buy online but pay in cash on delivery Search. Debit card credit card Q. buy and pay online Q.11 You Recommendations to non online buyers for online shopping? Recommend Not Recommend Only for non-adopters Reason for not using online buying.10 Buying patterns of online shopping? Ans.Q.9 which instruments you use to buy? Ans. Strongly agree Touch and feel kind of experience Not having any credit card or debit card Promotion and advertisement Customer¶s review availability Unaware of buying procedure through internet Prefer to buy from brick and mortal stores Security and trust problem Slightly Agree neither Slightly disagree Strongly disagree Sign of respondent .

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