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VISION MISSION GOAL

INTRODUCTION
1 COMPANY PROFILE

ESTABLISHMENT JOINT VENTURE INDUSTRIAL RELATIONS

AWARDS

SWOT ANALYSIS OF MARUTI SUZUKI

STRENGTH WEAKNESS OPPORTUNITY

THREATS

Bajaj Auto Limited


Hyundai Motor Company
Tata Motors Limited

Identify Vision as a concept central to their theory of leadership. "To choose a direction, a leader must first develop a mental image of a possible and desirable future state of the organization. This image, which we call vision, may be as vague as a dream or as precise as a goal statement. The critical point is that Vision articulates a credible, realistic attractive future for the organization".

An organizational mission is an organization's reason for existence. It often reflects the values and beliefs of top managers in an organization. A mission statement is the broad definition of the organizational mission. It is sometimes referred to as a creed, purpose, or statement of corporate philosophy and values. A good mission statement inspires employees and provides a focus and direction for setting lower level objectives. It should guide employees in making decisions and establish what the organization does. Mission statements are crucial for organizations to prosper and grow

Organisational goals explain how an organisation intends to go about achieving its mission. or where the business wants to go in the future,. It is a statement of purpose, e.g. we want to grow the business into Europe. and a car manufacturer might identify its mission as increasing market share and making a profit. Establishing goals of introducing a new model of car each year and providing the highest-quality spare parts to customers will enable it to achieve that mission.

OBJECTIVES OF GOAL
Facilitates Administration
.

Facilitates Growth and Diversification Permits optimum use of Resources Stimulate Creativity

Encourages Humanistic Approach

Determination of Objectives Identification and Grouping of Activities

Allotment of Duties
Developing Relationships Integration of these Groups of Activities

Visions of any company are those values on which company works. As the MUL is started by Governmental initiatives it tends to be more consumer oriented and hence cost effective, but on the other hand Suzukis participation ensures not only need of the profit, but of the need of maximum profit. The only way for this Noras dilemma of selecting principals for companys working vision ,was to maximize profit and reducing cost by maximizing output and sales Hence MUL declared its Vision asThe Leader in the Indian Automobile Industry, Creating Customer Delight1 and Shareholder's Wealth2; eventually become a pride of India Customer Delight1 is making sure that performance, after sales service and customer support are best and beyond expectation. Shareholders wealth2 is the prime concern for running business smoothly.MUL knows this and understands customer is king, he can change the fortune of any company, hence goes companys brand line: COUNT ON US!

- Modernization of the Indian Automobile Industry. - Developing cars faster and selling them for less. - Production of fuel-efficient vehicles to conserve scarce resources. - Production of large number of motor vehicles which was necessary for economic growth. - Market Penetration, Market Development Similarly Product Development and Diversification. - Partner relationship management, Value chain, Value delivery network .

REASEARCH AND METHODOLOGY

OBJECTIVE OF STUDY
DATA COLLECTION METHOD PRIMARY SOURCES:-

SECONDARY SOURCES:-

MARKET SHARE OF MARUTI SUZUKI

Through that analysis we find that the market share of maruti is greater because due to the better establishment of goal, and better mission is in the maruti Suzuki company

CHAPTER 5 SUGGESTIONS AND CONCLUSION


1 SUGGESTIONS The goals mission and vision according to the nature of the market The maruti suzuki should have clear goals and objectives

CONCLUSION

Most of customers are highly satisfied with Maruti suzukis values and objectives

Maruti suzuki is providing the cutomer satisfaction not only selling the cars, and it want to beat their competitors .