Purposing for Peak Performance

Anand Narasimha Professor-Marketing & Brand Mentor

Peak Performance
To be the best you can be

To make organisations/brands achieve and sustain Peak Performance to be the best in their field

It all begins with a

Purpose

.

Some Organizations who have adopted this.. ..

Why do you need a Purpose .

you ll fall for everything.Unless you stand for something. .

#1 Dispels confusion Brings clarity and focus .

#2 Cuts out negativity Energizes positivity .

#3 Stops thinking small Inspires big dreams .

#4 Eliminates fear of failure Boosts peak performance .

#5 Not working as individuals But playing as a team .

How do you define and articulate your Purpose .

The Purpose Map .

measurable stretch target/achievement FOCUS What s the single most important thing that will drive your actions? Towards fulfilling our Inspirational Dream and achieving our GIC. GIC (Greatest Imaginable Challenge) Where do you see yourself in the next 3 years? Stimulating. . BELIEFS What you stand for? Core beliefs that drive us SPIRIT What s your energizing principle? Our life force. aspiring goal. A few can be what you aspire. that defines us.OUR PURPOSE INSPIRATIONAL DREAM What s your life theme? A passionate. CHARACTER What attributes manifest your Spirit? Should be authentic and genuine. The big picture.

How? Focus Who? Spirit & Character What? GIC Why? Inspirational Dream & Beliefs .

Working out your Purpose Map .

upmarket. European Home Textile Company OUR PURPOSE INSPIRATIONAL DREAM BELIEFS SPIRIT CHARACTER GIC FOCUS .An example for a niche.

write 4 attributes you aspire to acquire . you cannot be what your not Now filter these down to the 3-4 most relevant words.Begin with defining your Character Write down 10 attributes (adjectives) that describe you bestbe true to yourself. The final 5-6 words define your character . Filter these down to the 2 most realistic ones. Knock the other 6 off Next.

Irreverent. Competent. Edgy.Virgin Airline Charismatic. . Humorous.

Inspirational Dream Spirit Beliefs Character Rooted Passionate Conscious Credible Competent GIC Focus .

songs.Take the leap to express your Spirit Should flow from your your character and not contradict it Must energize and excite you Should define you to such an extent that without it.think of a picture that captures it . books. quotes Visualize your spirit . it s not you Borrow words/phrases from movies.

Virgin Airline Iconoclasm .

Inspirational Dream Spirit Beauty in Simplicity Beliefs Character Rooted Passionate Conscious Credible Competent GIC Focus .

Imagine your Inspirational Dream What s your big picture? What would you like to be known for? How are you planning to make a difference ? Does it inspire you to go to work every morning? Does it ignite passion in what you do? .

Virgin Airline Make flying fun .

NASA Janitor Putting man on the moon .

Inspirational Dream Inspire New-India to discover everyday luxury Beliefs Spirit Beauty in Simplicity Character Rooted Passionate Conscious Credible Competent GIC Focus .

Put down your core Beliefs Should be related to your inspirational dream and spirit Not more than 5-6 beliefs What you stand for? When are you at your best? What you ll never do? .

Inspirational Dream Inspire New-India to discover everyday luxury Beliefs Creating contemporary classic designsthat respect tradition while embracing modernity Using natural materials & processes as a guiding principle Driving sustainability of crafts and the environment Ensuring integrity in everything we do Building a participative and enlightened customer community Spirit Beauty in Simplicity Character Rooted Passionate Conscious Credible Competent GIC Focus .

Set your GIC Should be aligned to your inspirational dream Must be challenging and ambitious For a 3-year time frame Preferably measurable.what metrics will you use .

in year-1 Focus .Inspirational Dream Inspire New-India to discover everyday luxury Beliefs Creating contemporary classic designsthat respect tradition while embracing modernity Using natural materials & processes as a guiding principle Driving sustainability of crafts and the environment Ensuring integrity in everything we do Building a participative and enlightened customer community Spirit Beauty in Simplicity Character Rooted Passionate Conscious Credible Competent GIC Influence 50 architects/interior designers + 1.000 homes to use & experience our brand.

but the core agenda to fulfill your inspirational dream and achieve your GIC The touch-stone and filter to evaluate your actions Front-of-mind.Define your Focus Being single-minded is key Not an activity list. everyday .

ARJUNA S archery practice .

The cleaning lady Make the car go faster .WILLIAMS F1.

P&G Winning at the 2 MOTS .

000 homes to use & experience our brand.Inspirational Dream Inspire New-India to discover everyday luxury Beliefs Creating contemporary classic designsthat respect tradition while embracing modernity Using natural materials & processes as a guiding principle Driving sustainability of crafts and the environment Ensuring integrity in everything we do Building a participative and enlightened customer community Spirit Beauty in Simplicity Character Rooted Passionate Conscious Credible Competent GIC Influence 50 architects/interior designers + 1. in year-1 Focus Invite prospects to see-touch-feel our products .

KEMWELL.OUR PURPOSE INSPIRATIONAL DREAM BELIEFS SPIRIT CHARACTER GIC FOCUS .